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Atlas™ Vital Signs Transform Business Metrics into Powerful Marketing Intelligence Atlas Vital Signs is an online campaign and website analytics tool that provides an integrated view of your customers and your marketing profitability. Designed to integrate with the Atlas Digital Marketing Suite, Vital Signs blends ad-serving, site-behavior, and customer data to help you analyze and optimize your online advertising programs. By basing decisions on proven metrics instead of guesswork, you can: Need a single tool to help you capture the impact of online advertising ■ Invest marketing dollars more intelligently. ■ Reach more profitable customers. on your business? ■ Efficiently manage online campaigns to maximize customer acquisition and revenue generation. Atlas Vital Signs ■ Provide strategic and actionable insights for your clients’ campaigns. is the solution. The Atlas Advantage Atlas DMT has transformed its deep online marketing experience into one of the most advanced data collection and analysis technologies in the industry. Having recognized early that click-throughs offer a poor measure of performance, Atlas DMT focused on producing technology innovations to capture more relevant performance metrics. In 1997, Atlas DMT pioneered action tag technology to measure marketing results through to a desired action—such as a sale, download, or opt-in e-mail registration. Today we’ve compiled the industry’s largest repository of behavioral data and have created tools to measure and analyze the metrics that are key to managing profitability. Vital Signs Module Reports Return on Investment (ROI) • Revenue per transaction • Cost per new customer Customer Acquisition • New and repeat customer sales • Visitor to new customer conversions Website Traffic • Website penetration • Website category views Sales Analysis • Product sales overview • Product category sales Purchase Process • Customer drop-off • Number of visits and days to purchase Unique User Analysis • Cost per unique user • Number of unique users Vital Signs evolved from this experience and technology. It combines the patent-pending Atlas WARP (Web Analysis Results Profiler) analytics architecture and OLAP (online analytical processing) technology to give you a flexible, integrated view of a wealth of data, from which you can quickly derive strategic and actionable marketing insights. Each Vital Signs module includes a suite of reports that tell you how your marketing initiatives are performing. Atlas Vital Signs From Insight to Action Vital Signs consists of multiple reporting modules that help organize key data for immediate insight and action. Together the modules provide a holistic, meaningful view of your marketing initiatives and help you to: Smart Tools, Smarter Marketing With Vital Signs, you can quickly transform data from insight into action. Instead of wading through layers of meaningless reports or printouts of raw data, you can draw conclusions quickly and with confidence. Vital Signs enables you to: ■ ■ Create and save reports customized to your needs. Drill down, drill through, and aggregate data to create reports ranging from executivelevel summaries to detailed views of particular sites, genres, customer segments, placements, or creative. ■ Optimize campaigns immediately. Vital Signs is integrated with the Atlas Suite and shares its tracking technology. This reduces implementation times, ensuring consistency and compatibility across your advertising and analysis solutions. ■ Get up to speed fast. Vital Signs is a web-based solution and frees you from the hassle and extraneous costs of other systems, which force you to buy, install, and maintain additional software, equipment, and reporting tools. ■ Maintain complete privacy. The data that Vital Signs and the Atlas Suite collect contains no personally identifiable information. In addition, Atlas DMT maintains a progressive privacy policy that is audited regularly. Measure metrics that matter. Instead of measuring only click-through rates or cost-persale, Vital Signs delivers key insights that reflect your marketing objectives and your client's business goals. Vital Signs provides revenue, product, traffic, attrition, registration, customer lifecycle, and unique user-based metrics. ■ Segment every prospect, visitor, and customer. Vital Signs leverages the power of Atlas WARP technology to create and track customer segments. Marketers are then able to measure which messaging and contact strategies are most effective at moving prospects along the customer lifecycle. ■ ■ Extend merchandising decisions. By tying the sale of specific products to both the customer segment and relevant media element—creative, placement, site, or e-mail—Vital Signs allows advertisers to extend merchandising decisions from their site to the Internet as a whole. Track site activity by customer and visitor segment. Vital Signs analyzes and filters site activity—unique usage, visit frequency, cart attrition, site penetration, visit latency, traffic volume—by customer segment, so marketers can tailor their sites to maximize the experience for each customer and visitor type. To learn how Atlas Vital Signs can help you deliver healthier returns for your online advertising programs, call toll-free 1-866-285-2736, e-mail [email protected], or visit www.atlasdmt.com. © 2003 aQuantive, Inc. All rights reserved.