Download PRIMEtime

Conference
ICBA Retail
Business Encounter
2012 & PRIMEtime
• Sanibel Harbour Marriott • Fort Myers, Florida • February 6 to 10, 2012 •
A Big THANKS to
ICBA 2012 Sponsors!
Independent College Bookstore
Association sincerely thanks our vendor
sponsors for their support in making this
year’s conference fantastic.
Platinum Partner
D&H delivers a multicategory product
selection spanning
computing, software,
consumer electronics,
video gaming, and dorm supplies
to campus resellers nationwide. An
impressive 15-year history in the campus
marketplace has established D&H as
the number one distributor to college
bookstores. Discover the D&H Advantage
today toll-free at 800.340.1003 or visit
www.dandh.com.
Gold Partners
www.jansport.com
www.nacs.org
www.verbasoftware.com
Bronze Partner
PartnerShip www.PartnerShip.com
Friendship Partners
Welcome!
With the college store industry in the midst of continuous change—in both speed
and direction—ICBA constantly pushes to introduce you to innovations and solutions
that will help advance your store successfully into the future. Through face-to-face
vendor meetings, professional development and informal learning and networking
with peers, you’re certain to gain new insights, a clear sense of direction, stronger
business relationships, and a renewed sense of purposeful confidence.
• Embrace your experience—all meetings,
education, meals, receptions and events
are included
• Explore innovations and solutions in an
environment of peer-to-peer leadership
and collaboration
• Discover new business processes through
industry-leading professional development
• Network and collaborate exclusively with
institutional stores
• Strengthen relationships at fabulous social
and dining events
• Engage in dynamic, prescheduled meetings
with vendors
• Take advantage of unsurpassed buying
opportunities
• Grow your business and control your budget
with free buyer registration and airfare
Registration & Customer Service
Held in the Palms Foyer
Monday, February 6................... 1:00pm-6:00pm
Tuesday, February 7 .................. 7:00am-6:00pm
Wednesday, February 8 ............ 8:00am-6:00pm
Thursday, February 9 ................ 8:00am-5:00pm
Friday, February 10 ................... 8:00am-Noon
Shuttle for ICBA Hotels
Save the date & plan to attend!
Sanibel Harbour Marriott, Residence Inn Sanibel
and La Quinta Inn Sanibel Gateway
February 4 to 8, 2013 • Location TBA
Apparel Program
& PRIMEtime ....................... 4
iTech & PRIMEtime ............. 6
Academic Resources
Course & PRIMEtime ......... 8
Marketing Program ........... 10
International Collegiate Sales (ICS)
Regal Poly-Pak
ICBA 2013
Strategic Direction &
Business Encounter ............. 2
Monday:
Noon-10:30pm
Tuesday–Friday:
6:30am-9:30am
5:00pm-10:30pm
School & Office
Supplies & PRIMEtime...... 12
Professional Development
Descriptions ....................... 14
Board of Directors ............ 20
Vendor Participants .......... 20
ICBA 2012 Strategic Direction & Business Encounter
Professional development for store directors and key management staff.
MONDAY, FEBRUARY 6
Strategic Direction
1:00pm-6:00pm
Palms Foyer
Registration & Customer Service
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
TUESDAY, FEBRUARY 7
Strategic Direction
7:00am-9:00am
Island Room
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with first-timer mentors, visit with vendor representatives, get tips for making
the most of meetings and get a conference overview.
• Strategic Direction – Island Room
• Supply Program – Everglades B
• iTech – Everglades A
• Academic Resources Course – Everglades B
• Marketing Program – Everglades A
• Apparel Program – Everglades C
9:00am-Noon
Business Encounter store-vendor meetings
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-5:00pm
Business Encounter store-vendor meetings continue
5:00pm-6:00pm
Island Room
RMSA Peer Group Meeting (all stores invited) STORES ONLY
Paul Erickson, Senior Vice President, Client Relations, RMSA; Ken Bankson, Senior Analyst, RMSA; Jim Hobson, Senior Analyst, RMSA
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
2
Strategic Direction
7:00am-8:00am
Everglades
Breakfast
8:00am-9:30am
Segmented by Store Size, Agendas by the Group STORES ONLY
• Over $20 million – Island Room
• $10-$20 million – Orchid
• $5-$10 million – Jasmine
• Under $5 million – Cypress
9:30am-9:45am
Break
9:45am-10:55am
System Evaluations STORES ONLY
• Sequoia – Jasmine
• Ratex – Island Room
• MBS – Orchid
• PRISM & WinPrism – Hibiscus
11:00am-Noon
Caloosa A
POS Revolution
Jerry Sheldon, Analyst, IHL Group
Strategic Direction & ARC
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-2:15pm
Caloosa A
“Replacing a Pile of Textbooks with an iPad” – New York Times
Jennifer Steben, Higher Education Sales Manager, Inkling; Eric Petitt,Vice President Marketing, Inkling
2:15pm-2:30pm
Break
2:30pm-4:00pm
Caloosa A
Analytics-Driven Retailing of Course Materials
Strategic Direction & ARC
Jared Pearlman, COO,Verba Software; Ryan Peterson, CEO,Verba Software; Margaret Gearhart, Assistant Director Books,
Colorado State University
4:00pm-5:00pm
Caloosa B
Verba Client Program Development (Verba Store Clients Only)
Jared Pearlman, COO,Verba Software; Ryan Peterson, CEO,Verba Software
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
Strategic Direction & ARC
www.ICBAinc.com :: 800.888.9222
ICBA 2012 Strategic Direction & Business Encounter
Professional development for store directors and key management staff.
THURSDAY, FEBRUARY 9
Strategic Direction
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public Affairs Director Emeritus,
Beloit College
9:30am-9:45am
Break
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
10:45am-11:00am
Break
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Noon-1:30pm
Everglades
Lunch & Best Practices and Top Performers Awards
1:30pm-2:45pm
Sabal
Disruptive Technology & Textbook Rental
Sergio Monsalve, Principal, Norwest Venture Partners; Mehdi Maghsoodnia, CEO, BookRenter
2:45pm-3:00pm
Break
3:00pm-4:30pm
Operating Survey STORES ONLY
Strategic Direction & ARC
Participants: Caloosa A
Kim Thomas, Executive Director, Boise State University
Non-Participants: Camellia Al Robison, Business Manager, Boise State University
6:00pm-8:00pm
Everglades
Reception & Dinner
FRIDAY, FEBRUARY 10
Strategic Direction
7:00am-8:00am
Island Room
Breakfast for Strategic Direction by Store Size STORES ONLY
(Breakfast for other programs is held in Everglades.)
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
9:15am-9:30am
Break
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
10:30am-10:45am
Break
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Noon-1:30pm
Palms Pool
Lunch & ICBA Recognition
1:30pm-2:45pm
Royal-Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California State
Fullerton, Rita Phillips, Director, Iowa State University
2:45pm-3:00pm
Break
3:00pm-5:15pm
Royal-Sabal
Innovation Showcase: Changes Deliver New Opportunities
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espresso Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
5:30pm-7:00pm
Everglades
Farewell Reception
SATURDAY, FEBRUARY 11 Travel safely. See you February 4-8, 2013 at ICBA 2013.
www.ICBAinc.com :: 800.888.9222
3
ICBA 2012 Apparel Program & PRIMEtime
Professional development for apparel, backpack and imprinted gift buyers.
MONDAY, FEBRUARY 6
1:00pm-6:00pm
Palms Foyer
Registration
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
TUESDAY, FEBRUARY 7
Apparel Program & PRIMEtime
7:00am-9:00am
Everglades C
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with peer mentors, visit with vendor representatives, get tips for making the
most of meetings and get a conference overview.
• Strategic Direction – Island Room
• iTech – Everglades A
• Marketing Program – Everglades A
• Supply Program – Everglades B
• Academic Resources Course – Everglades B
• Apparel Program – Everglades C
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
Apparel Program & PRIMEtime
7:00am-9:00am
Everglades
Breakfast
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings continue
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
If your PRIMEtime meeting schedule permits, feel free to join this informal social. Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
THURSDAY, FEBRUARY 9
4
Apparel Program
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
9:00am-Noon
3rd Floor
Self-Scheduled Meetings with PRIMEtime Apparel Vendors
If your meeting schedule permits, feel free to join other sessions. See Page 14.
Noon-1:30pm
Everglades
Lunch & Best Practices and Top Performers Awards
1:30pm-4:30pm
Island Room
Smartest Thing I Did Last Year STORES ONLY
Diane Wirth, Sportswear Team Leader,The Duck Stores, University of Oregon
6:00pm-8:00pm
Everglades
Reception & Dinner
Apparel Program
www.ICBAinc.com :: 800.888.9222
ICBA 2012 Apparel Program & PRIMEtime
Professional development for apparel, backpack and imprinted gift buyers.
FRIDAY, FEBRUARY 10
Apparel Program
7:00am-8:00am
Everglades
Breakfast
(Strategic Direction Breakfast is in Island Room)
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
9:15am-9:30am
Break
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
10:30am-10:45am
Break
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Noon-1:30pm
Palms Pool
Lunch & ICBA Recognition
1:30pm-2:45pm
Royal-Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California State
Fullerton, Rita Phillips, Director, Iowa State University
2:45pm-3:00pm
Break
3:00pm-5:15pm
Royal-Sabal
Innovation Showcase: Changes Deliver New Opportunities
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espresso Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
5:30pm-7:00pm
Everglades
Farewell Reception
SATURDAY, FEBRUARY 11 Travel safely. See you February 4-8, 2013 at ICBA 2013.
NOTES
www.ICBAinc.com :: 800.888.9222
ACTIONS
5
ICBA 2012 iTech & PRIMEtime
Professional development for technology managers and buyers.
MONDAY, FEBRUARY 6
1:00pm-6:00pm
Palms Foyer
Registration
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
TUESDAY, FEBRUARY 7
iTech
iTech Program & PRIMEtime
7:00am-9:00am
Everglades A
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with peer mentors, visit with vendor representatives, get tips for making the
most of meetings and get a conference overview.
• Strategic Direction – Island Room
• iTech – Everglades A
• Marketing Program – Everglades A
• Supply Program – Everglades B
• Academic Resources Course – Everglades B
• Apparel Program – Everglades C
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
7:00am-9:00am
Everglades
Breakfast
iTech Program & PRIMEtime
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings continue
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
If your PRIMEtime meeting schedule permits, feel free to join this informal social. Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
THURSDAY, FEBRUARY 9
6
iTech
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public Affairs Director Emeritus,
Beloit College
9:30am-9:45am
Break
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
10:45am-11:00am
Break
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Noon-1:30pm
Everglades
Lunch & Best Practices and Top Performer Awards
1:30pm-2:45pm
Royal B
The Ins and Outs of Tablets
Larry Staub, D&H Distributing; Mary Lou Miller, Lenovo;Tambra Pilczak, Samsung; Steve Lyons,Toshiba
www.ICBAinc.com :: 800.888.9222
ICBA 2012 iTech & PRIMEtime
Professional development for technology managers and buyers.
2:45pm-3:00pm
Break
3:00pm-4:30pm
Queen A
Smartest Thing I Did Last Year STORES ONLY
Charlie Whitescarver, Associate Director,Virginia Tech University; Store-to-store sharing
6:00pm-8:00pm
Everglades
Reception & Dinner
FRIDAY, FEBRUARY 10
iTech
7:00am-8:00am
Everglades
Breakfast
(Strategic Direction Breakfast is in Island Room)
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
9:15am-9:30am
Break
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
10:30am-10:45am
Break
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Noon-1:30pm
Lunch & ICBA Recognition
1:30pm-2:45pm
Royal-Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California State
Fullerton, Rita Phillips, Director, Iowa State University
2:45pm-3:00pm
Break
3:00pm-5:15pm
Royal-Sabal
Innovation Showcase: Changes Deliver New Opportunities
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espresso Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
5:30pm-7:00pm
Everglades
Farewell Reception
SATURDAY, FEBRUARY 11 Travel safely. See you February 4-8, 2013 at ICBA 2013.
NOTES
www.ICBAinc.com :: 800.888.9222
ACTIONS
7
ICBA 2012 Academic Resources Course (ARC)
Professional development for course material managers and buyers.
MONDAY, FEBRUARY 6
1:00pm-6:00pm
Palms Foyer
Registration
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
TUESDAY, FEBRUARY 7
ARC & PRIMEtime
7:00am-9:00am
Everglades B
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with peer mentors, visit with vendor representatives, get tips for making the
most of meetings and get a conference overview.
• Strategic Direction – Island Room
• iTech – Everglades A
• Marketing Program – Everglades A
• Supply Program – Everglades B
• Academic Resources Course – Everglades B
• Apparel Program – Everglades C
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
8
ARC
ARC
7:00am-8:00am
Everglades
Breakfast
8:00am-9:30am
Caloosa B
Smartest Thing I Did Last Year
Tom Hirtzel,Textbook Manager, Brigham Young University; Store-to-store sharing
9:30am-9:45am
Break
9:45am-10:45am
Caloosa B
System Evaluations STORES ONLY
10:45am-11:00am
Break
11:00am-Noon
Caloosa A
POS Revolution
Jerry Sheldon, Analyst, IHL Group
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-2:15pm
Caloosa A
“Replacing a Pile of Textbooks with an iPad” – New York Times
ARC & Strategic Direction
Jennifer Steben, Higher Education Sales Manager, Inkling; Eric Petitt,Vice President Marketing, Inkling
2:15pm-2:30pm
Break
2:30pm-4:00pm
Caloosa A
Analytics-Driven Retailing of Course Materials
ARC & Strategic Direction
Jared Pearlman, COO,Verba Software; Ryan Peterson, CEO,Verba Software; Margaret Gearhart, Assistant Director Books,
Colorado State University
4:00pm-5:00pm
Caloosa B
Verba Client Program Development (Verba Store Clients Only)
Jared Pearlman, COO,Verba Software; Ryan Peterson, CEO,Verba Software
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
ARC & Strategic Direction
www.ICBAinc.com :: 800.888.9222
ICBA 2012 Academic Resources Course (ARC)
Professional development for course material managers and buyers.
THURSDAY, FEBRUARY 9
ARC
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public Affairs Director Emeritus,
Beloit College
9:30am-9:45am
Break
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
10:45am-11:00am
Break
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Noon-1:30pm
Everglades
Lunch & Best Practices and Top Performers Awards
1:30pm-2:45pm
Sabal
Disruptive Technology & Textbook Rental
Sergio Monsalve, Principal, Norwest Venture Partners; Mehdi Maghsoodnia, CEO, BookRenter
2:45pm-3:00pm
Break
3:00pm-4:15pm
Hibiscus
Campus eBookstore – An Industry Solution for Digital Course Materials & College Stores
Marty Duncan, Program Manager, ICBA
6:00pm-8:00pm
Everglades
Reception & Dinner
ARC & Strategic Direction
FRIDAY, FEBRUARY 10
ARC
7:00am-8:00am
Everglades
Breakfast
(Strategic Direction Breakfast is in Island Room)
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
9:15am-9:30am
Break
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
10:30am-10:45am
Break
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Noon-1:30pm
Palms Pool
Lunch & ICBA Recognition
1:30pm-2:45pm
Royal Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California State
Fullerton, Rita Phillips, Director, Iowa State University
2:45pm-3:00pm
Break
3:00pm-5:15pm
Royal Sabal
Innovation Showcase: Changes Deliver New Opportunities
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espresso Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
5:30pm-7:00pm
Everglades
Farewell Reception
SATURDAY, FEBRUARY 11 Travel safely. See you February 4-8, 2013 at ICBA 2013.
www.ICBAinc.com :: 800.888.9222
9
ICBA 2012 Marketing Program
Professional development for marketing directors, managers and staff.
MONDAY, FEBRUARY 6
1:00pm-6:00pm
Palms Foyer
Registration
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
Marketing Program
TUESDAY, FEBRUARY 7
Marketing Program
7:00am-9:00am
Everglades A
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with peer mentors, visit with vendor representatives, get tips for making the
most of meetings and get a conference overview.
• Strategic Direction – Island Room
• Supply Program – Everglades B
• iTech – Everglades A
• Academic Resources Course – Everglades B
• Marketing Program – Everglades A
• Apparel Program – Everglades C
9:00am-Noon
Gardenia A
Comprehensive Marketing Seminar
Stephen Walls, McCombs School of Business, University of Texas, Austin
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-3:30pm
Gardenia A
Comprehensive Marketing Seminar continues
3:30pm-5:00pm
Break
5:00pm-6:00pm
Island Room
RMSA Peer Group Meeting (all stores invited) STORES ONLY
Paul Erickson, Senior Vice President, Client Relations, RMSA; Ken Bankson, Senior Analyst, RMSA; Jim Hobson, Senior Analyst, RMSA
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
Marketing Program
7:00am-8:00am
Everglades
Breakfast
8:00am-9:15am
Azalea
Social Media Peer-to-Peer Best Practices
Kathy Missell, Director, University of San Diego; Amy DeLashmutt, Marketing Manager, Iowa State University
9:15am-9:30am
Break
9:30am-10:45am
Gardenia A
Power of Email Marketing
Ingrid Molina, Certified Coach, Constant Contact
10:45am-11:00am
Break
11:00am-Noon
Gardenia A
Taking Ticky-Tacky to Task
Marketing & Supply Programs
Lacey Jackson, Marketing Associate,Western Kentucky University; Jim Sears, Associate Director,Western Kentucky University
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-2:15pm
Gardenia A
Permission Email Marketing Peer-to-Peer Best Practices
Kari Erpenbach, Marketing Manager, University of Minnesota; Store-to-store sharing
2:15pm-2:30pm
Break
2:30pm-5:00pm
Azalea
Smartest Thing I Did Last Year STORES ONLY
Erin Lambert, Marketing Supervisor, University of Wisconsin; Store-to-store sharing
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
10
www.ICBAinc.com :: 800.888.9222
Marketing & Supply Programs
10
www.ICBAinc.com :: 800.888.9222
ICBA 2012 Marketing Program
Professional development for marketing directors, managers and staff.
THURSDAY, FEBRUARY 9
Marketing Program
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public Affairs Director Emeritus,
Beloit College
9:30am-9:45am
Break
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
10:45am-11:00am
Break
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Noon-1:30pm
Everglades
Lunch & Best Practices and Top Performers Awards
1:30pm-5:30pm
Caloosa B
2012 Readiness:Your Social Media Toolbox
Nathan T.Wright, Founder, Lava Row
6:00pm-8:00pm
Everglades
Reception & Dinner
FRIDAY, FEBRUARY 10
Marketing Program
7:00am-8:00am
Everglades
Breakfast
(Strategic Direction Breakfast is in Island Room)
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
9:15am-9:30am
Break
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
10:30am-10:45am
Break
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Noon-1:30pm
Palms Pool
Lunch & ICBA Recognition
1:30pm-2:45pm
Royal-Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California State
Fullerton, Rita Phillips, Director, Iowa State University
2:45pm-3:00pm
Break
3:00pm-5:15pm
Royal-Sabal
Innovation Showcase: Changes Deliver New Opportunities
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espresso Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
5:30pm-7:00pm
Everglades
Farewell Reception
SATURDAY, FEBRUARY 11 Travel safely. See you February 4-8, 2013 at ICBA 2013.
www.ICBAinc.com :: 800.888.9222
11
School & Office Supplies and PRIMEtime
Professional development for school and office supply managers and buyers.
MONDAY, FEBRUARY 6
1:00pm-6:00pm
Palms Foyer
Registration
5:00pm-6:00pm
Island Room
First-Timer Experience (first-timers only) STORES ONLY
6:00pm-7:30pm
Everglades
Welcome Reception
Take time to reconnect and make new friends.
TUESDAY, FEBRUARY 7
Supply Program
Supply Program & PRIMEtime
7:00am-9:00am
Everglades B
Breakfast with Opening Program at 8:00am
Connect with others in your program, meet up with peer mentors, visit with vendor representatives, get tips for making the
most of meetings and get a conference overview.
• Strategic Direction – Island Room
• Supply Program – Everglades B
• iTech – Everglades A
• Academic Resources Course – Everglades B
• Marketing Program – Everglades A
• Apparel Program – Everglades C
9:00am-Noon
PRIMEtime & PowerHall store-vendor meetings
Noon-1:00pm
Palms Pool
Lunch
Sponsored by JanSport.
1:00pm-6:00pm
PRIMEtime & PowerHall store-vendor meetings continue
6:00pm-7:30pm
Everglades Ballroom
Reception & Dinner
7:30pm-9:30pm
Everglades Pool
D&H Party Poolside
All stores and vendors are invited to attend this festive event sponsored by D&H.
WEDNESDAY, FEBRUARY 8
Supply Program
7:00am-8:00am
Everglades
Breakfast
8:00am-9:15am
Periwinkle
Supply Market Trends STORES ONLY
Anna Golladay, Creative Director,Top Flight; Ryan Hanson, Customer Sales Manager, Esselte/Ampad;Tammy Plutko, National Sales
Manager, Four Point Products
9:15am-9:30am
Break
9:30am-10:45am
Gardenia A
Power of Email Marketing
Ingrid Molina, Certified Coach, Constant Contact
10:45am-11:00am
Break
11:00am-Noon
Gardenia A
Taking Ticky-Tacky to Task
Marketing & Supply
Lacey Jackson, Marketing Associate,Western Kentucky University; Jim Sears, Associate Director,Western Kentucky University
Noon-1:00pm
Palms Pool
Lunch
Sponsored by National Association of College Stores.
1:00pm-2:15pm
Periwinkle
Selling Sustainable
Patty Osborne, Schools Supplies Buyer, University of Oregon; Karen Clark, Merchandising Supervisor, University of Tennessee; Aicha Nebo,
Buyer Supervisor, University of Minnesota
2:15pm-2:30pm
Break
2:30pm-4:00pm
Banyan
Smartest Thing I Did Last Year STORES ONLY
Andy Bryant, Assistant Director, University of Arizona; Store-to-store sharing
4:00pm-5:00pm
Break
5:00pm-6:00pm
Island Room
Verba Reception for All Stores STORES ONLY
Sponsored by Verba Software.
6:00pm-8:00pm
Everglades
Reception & Dinner
12
Marketing & Supply
www.ICBAinc.com :: 800.888.9222
School & Office Supplies and PRIMEtime
Professional development for school and office supply managers and buyers.
THURSDAY, FEBRUARY 9
Supply Program
7:00am-8:30am
Everglades
Breakfast & Annual Owners Meeting at 7:30am STORES ONLY
(Vendor Breakfast, $20, is held in Camellia)
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public Affairs Director Emeritus,
Beloit College
9:30am-9:45am
Break
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
10:45am-11:00am
Break
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Noon-1:30pm
Lunch & Best Practices and Top Performers Awards
1:30pm-3:00pm
Queen BC
Focus, Planning & Flexibility for the Independent Retailer
Don Larson, President, Larson Design Associates
6:00pm-8:00pm
Everglades
Reception & Dinner
FRIDAY, FEBRUARY 10 Travel safely. See you February 4-8, 2013 at ICBA 2013.
NOTES
www.ICBAinc.com :: 800.888.9222
ACTIONS
13
Professional Development Descriptions
TUESDAY, FEBRUARY 7
9:00am-3:30pm
Gardenia A
MARKETING PROGRAM
Comprehensive Marketing Seminar
Stephen Walls, McCombs School of Business, University of Texas, Austin
The revolution that has transformed marketing is driven by a number of factors: increased consumer
resistance to traditional marketing methods, the proliferation of communication channels and everchanging legal constraints. In response, leading consumer-oriented companies are dramatically adjusting
their marketing mix to take better advantage of less traditional, but ultimately more effective, consumer
interaction channels. To be effective, your marketing plan has to be formalized. The essence of the process is that it
moves from the general to the specific; from the overall objectives of the organization down to the individual action
plan for a part of one marketing program. This seminar will address the foundations, characteristics, process models and
performance analysis of comprehensive marketing planning.
5:00pm-6:00pm
Island Room
RMSA Peer Group Meeting (all stores invited) STORES ONLY
Paul Erickson, Senior Vice President, Client Relations, RMSA; Ken Bankson, Senior Analyst, RMSA; Jim Hobson, Senior Analyst, RMSA
For the fourth consecutive year, the ICBA-RMSA Peer Group invites all stores to an open discussion of industry trends
and challenges. Among topics for this year’s meeting are solving the data problem that bridges two systems, improving
the in-store and online customer experience, and third party analysis of store business planning.
Professional Development Descriptions
WEDNESDAY, FEBRUARY 8
14
8:00am-9:30am
Over $20M: Island Room
$10-$20M: Orchid
$5-$10M: Jasmine
Under $5M: Cypress
STRATEGIC DIRECTION
Segmented by Stores Size, Agendas by the Group STORES ONLY
Last year’s segmented store sessions were overwhelmingly positive. Enjoy this format again at ICBA 2012. Each group
uses their own predetermined agenda initiated prior to arrival.
8:00am-9:15pm
Azalea
MARKETING PROGRAM
Social Media Peer-to-Peer Best Practices
Kathy Missell, Director, University of San Diego; Amy DeLashmutt, Marketing Manager, Iowa State University
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” ~Scott Cook
Social media customers aren’t more valuable. Every customer is valuable. Investing the time to connect and
nurture customer relationships is what’s more valuable. When you foster a relationship with customers,
then each customer has the potential to become more valuable. The more customer-nurturing we do
through social media, the more valuable it becomes to our businesses.
8:00am-9:15pm
Periwinkle
SUPPLY PROGRAM
Supply Market Trends STORES ONLY
Anna Golladay, Creative Director,Top Flight; Ryan Hanson, Customer Sales Manager, Esselte/Ampad; Tammy Plutko, National Sales
Manager, Four Point Products
Competition is strong from online retailers, office supply supercenters and warehouse clubs. As more people rely on
email and smart phones for basic correspondence, will the demand for once-traditional office products like stationery,
pens and paper diminish? Get a better read on what’s happening in the market with up-to-date information about office
supply trends. Find out what your competition is selling, and which brands and products are selling. Make more informed
product development and marketing decisions and learn about:
• New product innovation and trends
• Best sellers of 2011 and beyond
• Newest graphic trends
• The future of recycled products and sustainability
8:00am-9:30am
Caloosa B
ACADEMIC RESOURCES COURSE
Smartest Thing I Did Last Year
Tom Hirtzel,Textbook Manager, Brigham Young University; Store-to-store sharing
Responses to last year’s Smartest Thing sessions were overwhelmingly positive. Grouped by department sales size,
everyone shares and everyone learns during this store-to-store sharing session.
9:30am-10:45am
Gardenia A
MARKETING PROGRAM & SUPPLY PROGRAM
Power of Email Marketing
Ingrid Molina, Certified Coach, Constant Contact
Find out how email marketing—the hands-on, low-cost marketing tool—helps drive your business success. Discover
how communicating with your customers regularly generates increased referrals, repeat sales and unwavering customer
loyalty. Learn to start and build a strong permission-based customer list…get your audience to open, read and act on
your email…and use your past results to sharpen your email marketing program as you go along. Gain a concise, but
comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions.
Learn the latest best practices and proven strategies of email marketing.
www.ICBAinc.com :: 800.888.9222
Professional Development Descriptions
9:45am-10:55am
Sequoia: Jasmine
Ratex: Island Room
PRISM: Hibiscus
WinPrism: Hibiscus
MBS: Orchid
STRATEGIC DIRECTION
System Evaluation STORES ONLY
Grouped by POS System, evaluate system performance features. Discussion is based on pre-work identifying both the
major difficulties, and desired improvements and features. Recognized systems include, but are not limited to MBS,
PRISM, Ratex, Sequoia and WinPrism.
ACADEMIC RESOURCES COURSE
System Evaluation STORES ONLY
Grouped by POS System, evaluate system performance features. Discussion is based on pre-work identifying both the
major difficulties, and desired improvements and features. Recognized systems include, but are not limited to MBS,
PRISM, Ratex, Sequoia and WinPrism.
11:00am-Noon
Caloosa A
STRATEGIC DIRECTION & ACADEMIC RESOURCES COURSE
POS Revolution
Jerry Sheldon, Analyst, IHL Group
In contemporary retailing, the winds of change are picking up strength in POS technology. Major shifts are taking place
in software and hardware as we know it. Many changes seemed unthinkable just a few years ago. Often referred to as
Point of Service, the new dynamics include cloud computing and mobility in what has been termed a digital arms race
between retailers and tech-savvy shoppers. Technology advancements and shifts in shopper preferences do not occur in
convenient five to seven year cycles. As a result, POS upgrade plans can become sharply out of synch with marketplace
realities. With the move to mobile devices, omnichannel experiences and a focus on customer loyalty, more is being
demanded of POS systems.
11:00am-Noon
Gardenia A
MARKETING PROGRAM & SUPPLY PROGRAM
Taking Ticky-Tacky to Task
Lacey Jackson, Marketing Associate,Western Kentucky University
Jim Sears, Associate Director,Western Kentucky University
“If your store was for sale, would you be able to sell it?” Your store’s future is driven through
tangibles and intangibles. Explore removing the “ticky-tacky” presence by incorporating intangible
ideas that manifest into tangible opportunities, and vice versa. Regardless of your store’s situation,
through best marketing practices, operational situations, failures and successes, you must lead your business forward.
Refocus your every-day approach to “sell” your store. Mold your store to fit the occasion and explore relevant scenarios.
Recognize the difference between VAT (Valued Added Tangibles) and VAI (Value Added Intangibles). Learn to look past the
static brick and mortar approach (VAT) to integrate the kinetic nuance of subtleties (VAI) into your store’s strategic plan
for success. Learn the value of “it,” “keeping your ear to the ground,” and “it takes two to tango.”
1:00pm-2:15pm
Caloosa A
STRATEGIC DIRECTION & ACADEMIC RESOURCES COURSE
“Replacing a Pile of Textbooks with an iPad” – New York Times
Jennifer Steben, Higher Education Sales Manager, Inkling; Eric Petitt,Vice President Marketing, Inkling
Inkling started with a vision for a better textbook: one that was interactive and engaging, one that took advantage of the
opportunities afforded by new media like iPad. Inkling isn’t just reinventing publishing, or reinventing the book—they are
reinventing the way people learn. With over 100 “textbooks” available and support by venture capital and investments
from publishers such as McGraw-Hill and Pearson, Inkling represents a new era of course materials.
1:00pm-2:15pm
Gardenia A
MARKETING PROGRAM
Permission Email Marketing Peer-to-Peer Best Practices
Kari Erpenbach, Marketing Manager, University of Minnesota; Store-to-store sharing
The Direct Marketing Association puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. Email marketing
is the single most widely used form of marketing for major retailers. Permission email marketing is the most highly
valued of all email marketing and it works for a variety of reasons: it allows targeting, is data driven, drives direct sales,
builds relationships, loyalty and trust, and it supports sales in other channels.Yet a survey of ICBA stores found that 70%
are not using permission email in their marketing. It’s time to get real, share some best permission email practices and
make permission email marketing happen at your store.
1:00pm-2:15pm
Periwinkle
SUPPLY PROGRAM
Selling Sustainable
Patty Osborne, Schools Supplies Buyer, University of Oregon; Karen Clark, Merchandising Supervisor, University of Tennessee;
Aicha Nebo, Buyer Supervisor, University of Minnesota
Within higher education communities, environmental issues and sustainable development have been on the agenda for
a number of years. As campus retailers, college stores recognize the sustainable movement and face the challenge of
selling sustainable products on their campus. What is the campus-wide mood about sustainability? What products do
stores carry? How well are the products selling and how is the category trending? What retail strategies, promotions
and actions stimulate consumer awareness and consumer’s choice to select sustainable products?
www.ICBAinc.com :: 800.888.9222
Professional Development Descriptions
9:45am-10:45am
Caloosa B
15
Professional Development Descriptions
Professional Development Descriptions
16
2:30pm-4:00pm
Caloosa A
STRATEGIC DIRECTION & ACADEMIC RESOURCES COURSE
Analytics-Driven Retailing of Course Materials
Jared Pearlman, COO,Verba Software; Ryan Peterson, CEO,Verba Software; Margaret Gearhart, Assistant Director Books,
Colorado State University
“Over the next five years the secret to retail success will come from knowing the impact of decisions before they take effect.”
~ Ronojoy Guha, General Manager Retail Consulting,Wipro Technologies
Leading retailers have found that analytically driven strategies deliver strong, measurable results. Unfortunately, many
retailers view management of this resource as a challenge instead of an asset. The result is that data and analytics are
underused and underappreciated. The truth is that simply adding technology solutions on top of existing processes
and culture will not produce the best results. Retailers need to cultivate a culture that understands and promotes the
capabilities of analytics in order to shape favorable outcomes. The end game is the creation of a retail organization
where analytics help drive revenue growth, profitability, customer loyalty and innovation.
2:30pm-4:00pm
Banyan
SUPPLY PROGRAM
Smartest Thing I Did Last Year STORES ONLY
Andy Bryant, Assistant Director, University of Arizona; Store-to-store sharing
Responses to last year’s Smartest Thing sessions were overwhelmingly positive. Once again, everyone shares and
everyone learns from this open, store-to-store sharing conversation.
2:30pm-5:00pm
Azalea
MARKETING PROGRAM
Smartest Thing I Did Last Year STORES ONLY
Erin Lambert, Marketing Supervisor, University of Wisconsin; Store-to-store sharing
This is not a presentation—it is a group conversation about your department’s activities and strategies. In the spirit
of store-to-store sharing and learning, participants share their experiences and insights. What worked? What didn’t
work? What is your single biggest challenge at work? Your store’s toughest marketing challenge? And what are you
going to try next?
THURSDAY, FEBRUARY 9
9:00am-Noon
3rd floor
APPAREL PROGRAM
Self-Scheduled Meetings with PRIMEtime Apparel Vendors
Set self-scheduled meetings with vendors and make the most of your time. Use your meetings to further discuss
opportunities, negotiate, make plans and place orders. If your PRIMEtime vendor meeting schedule permits, feel free to join
other professional development sessions.
8:30am-9:30am
Sabal
Beloit College Mindset List
Tom McBride, Professor of English & Keefer Professor of Humanities, Beloit College; Ron Nief, Public
Affairs Director Emeritus, Beloit College
Incoming freshmen could be the children of Ferris Bueller. The Mindset List is an annual compilation
of the values that shape the worldview (or “mindset”) of students who are about 18 years old
and entering college, and to a lesser extent, adulthood. What started as a witty way of saying
to faculty “watch your references,” has turned into a globally reported and used guide to the intelligent, if unprepared,
adolescent consciousness. The Mindset List is requested by thousands of readers, reprinted in hundreds of publications,
and used for a variety of purposes. The Mindset List immediately caught the imagination of the public, and in the ensuing
years, has drawn responses from around the world. This site, www.beloit.edu/mindset/book, now gets more than a
million hits per year.
9:45am-10:45am
Sabal
SoMoLo with TagWhat
Dave Elchoness, Founder and CEO,TagWhat
Social, Mobile Local, Tagwhat focuses squarely on place-based storytelling in multimedia. Walk by a place
and watch as that place comes to life in your mobile in video, audio, and images as you pass. Organized in
channels, Tagwhat is poised to do for places what television did for the home: deliver media in context for
information, fun and commerce. Tagwhat is focused on multimedia content at places and making it easy for
publishers to offer their audience an opportunity to act. Tagwhat is about a new kind of content marketing and
engagement with place. It’s a new social, mobile, local medium.
11:00am-Noon
Sabal
The Intersection of Digital Communications & Business
Nathan T.Wright, Founder, Lava Row
Digital media is a serious component of your business. It’s time to make a serious commitment to
integrating social and digital marketing initiatives into your operations. Join us as we dig deep to help you
understand the business value behind technology trends and changing consumer behaviors, using realworld examples and case-studies.
www.ICBAinc.com :: 800.888.9222
Professional Development Descriptions
Lunch & Best Practices and Top Performers Awards
Awards are presented to stores that have achieved outstanding financial performance in a number of key areas based on
results from the annual ICBA Operating Survey over a five-year period.
1:30pm-2:45pm
Sabal
STRATEGIC DIRECTION & ACADEMIC RESOURCES
Disruptive Technology & Textbook Rental
Sergio Monsalve, Principal, Norwest Venture Partners; Mehdi Maghsoodnia, CEO, BookRenter
Disruptive Technology: Since the financial crisis began, education is the only area of the economy in
which consumer debt has continued to rise. Disruption flourishes where those who are underserved can
be better served through innovative technology. To counter skyrocketing educational costs, e-learning and
distance learning emerged to “scale the teacher,” and textbooks were sold online for a fraction of the price.
Universities and colleges need to leverage social, gaming and other technologies to remain relevant. Disruptive online,
mobile and in-store commerce tools lower the cost of education, revive campus commerce, and deliver the course
materials of today and tomorrow. Textbook Rental: The rapid growth of rental caught everyone off guard—everyone
except the new competitors whose business model is based on rental. According to OnCampus Research, in 2009,
three-hundred college stores offer textbook rentals. For fall 2011 it was estimated that 3,000 college stores would offer
rental. Rental is the most rapidly adopted business process in the history of the college store industry.
1:30pm-2:45pm
Royal B
ITECH
The Ins and Outs of Tablets
Larry Staub, D&H Distributing; Mary Lou Miller, Lenovo;
Tambra Pilczak, Samsung; Steve Lyons,Toshiba
Fresh from the 2012 Consumer Electronics Show, learn what’s happening in the tablet category. In this
interactive session, get hands-on experience and ask the experts.
1:30pm-3:00pm
Queen BC
SUPPLY PROGRAM
Focus, Planning & Flexibility for the Independent Retailer
Don Larson, President, Larson Design Associates
From tweaking to remodels, now is the time to maximize your retail investment, quickly! Learn the proven
methods used to help leverage your customer service edge, product mix and appearance to compete
successfully. Get real advice from the experts to face this tough economy head-on. These are proven tactics
with a strong track record.You are guaranteed to leave with some sound ideas to begin the journey.
1:30pm-4:30pm
Island Room
APPAREL PROGRAM
Smartest Thing I Did Last Year STORES ONLY
Diane Wirth, Sportswear Team Leader, University of Oregon; Store-to-store sharing
What’s the smartest thing you did? What didn’t work? And what’s next? Through this open collaborative session,
everyone shares and everyone learns.
1:30pm-5:30pm
Caloosa B
MARKETING PROGRAM
2012 Readiness:Your Social Media Toolbox
Nathan T.Wright, Founder, Lava Row
If you’re like most companies, it can often be a struggle to divide your time and resources between
Facebook, Twitter,YouTube, blogging and other social platforms. What’s next in the ever-shifting new media
landscape? It has been said that social media is about sociology and psychology more than technology.
What are the best practices for staying efficient and effective? Discover the tools you need to use social
technology and emerging media to improve your communications and uncover new business opportunities.
3:00pm-4:30pm
Queen A
ITECH
Smartest Thing I Did Last Year STORES ONLY
Charlie Whitescarver, Associate Director,Virginia Tech University; Store-to-store sharing
Responses to last year’s Smartest Thing sessions were overwhelmingly positive. Once again, you can enjoy and learn
from this open, store-to-store sharing conversation.
3:00pm-4:30pm
STRATEGIC DIRECTION
Operating Survey STORES ONLY
Kim Thomas, Executive Director, Boise State University; Al Robison, Business Manager, Boise State University
This year two different presentations are offered. One is designed for stores that participated in the survey. The other
is for stores that did not participate in the survey. The ICBA Operating Survey is a defining example of the institutional
store culture to share towards mutual improvements. The ICBA Operating Survey is used for benchmarking, strategic
planning and networking. This resource provides stores with a roadmap for continued success, solid measures of
performance and opportunities to connect and learn from one another.
Survey Participants: Caloosa A
Non-Participants: Camellia A
www.ICBAinc.com :: 800.888.9222
Professional Development Descriptions
Noon-1:30pm
Everglades
17
Professional Development Descriptions
3:00pm-4:30pm
Hibiscus
ACADEMIC RESOURCES COURSE
Campus eBookstore – An Industry Solution for Digital Course Materials & College Stores
Marty Duncan, Program Manager, ICBA
Textbooks have become a commodity product in a highly competitive market. College stores are losing
market share with our legacy business of hard copy textbooks. In terms of disciplines, courses and titles, a
relatively small group of subjects deliver a large share of the market. Competitors are aimed at that small
subject target. Digital is aimed at that small subject target. As students are migrating more and more
of their purchases to online sales, digital by its very nature is evolving to be sold online, accessed online, delivered online
and used online. Distribution of digital content is already bypassing college stores. Campus eBookstore, a centralized
marketplace where digital content can be bought and sold, delivers an industry-wide solution.
Professional Development Descriptions
FRIDAY, FEBRUARY 10
8:00am-9:15am
Royal-Sabal
TRU Insights – Who Are Our Customers?
Michael Wood, Senior Vice President, Director of Syndicated Research,TRU
TRU is the global leader in youth research and insights, focusing on tweens, teens and twenty-somethings.
For more than 25 years, they have provided the insights that have helped many of the world’s most successful
companies and organizations develop meaningful connections with young people. Their work has led to the
development of countless new products, groundbreaking marketing campaigns and flourishing brands.
9:30am-10:30am
Royal-Sabal
Emerging Technology: Devices & Trends
Steve Koenig, Director of Industry Analysis, Consumer Electronics Association (CEA)
The current and future state of consumer electronics retail, breakthrough technology innovation and social
media trends are hot technology topics. Koenig shares his views about the path of consumer electronics as
it relates to the retail and higher-education markets. Explore the short- and long-term potential outcomes
for what has become a volatile industry. Based on years of experience, analysis and exhaustive market
research, Koenig provides insight and perspective to help guide us toward a prosperous future.
10:45am-Noon
Royal-Sabal
The Student Monitor Fall 2011 Lifestyle & Media Report
Eric Weil, Managing Partner, Student Monitor
Founded in 1987, Student Monitor provides syndicated and custom market research services focused
exclusively on the college student market. For more than 20 years, Student Monitor has leveraged its
resources and expertise in support of the college market goals and objectives of Fortune 500 companies,
federal and state agencies, as well as the non-profit sector. Their annual Lifestyle and Media Report
provides a comprehensive understanding of how students interact with virtually every form of media, students’
consumer behavior, purchasing patterns, their attitudes, concerns and plans.
1:30pm-2:45pm
Royal-Sabal
Building Course Materials Strategy at Your School
Bryan Pearce, CEO, University of Washington; Jeff Nelson, Director, Bowling Green State University; Chuck Kissel, Director, California
State University Fullerton, Rita Phillips, Director, Iowa State University
If your school is forming or executing a course material strategy and your store is not part of that process, committee
or task force, then you must become part of it. If your school does not yet have such a process, then your store should
initiate it. Whatever the case may be (school or system level) building relationships with the person you report to,
school IT, library, academic provost (or similar positions), etc., is essential. Learn from stores that are succeeding with
this initiative, the challenges they face and methods they are working at to succeed. How do you position your store in
this process? Who are the relevant players? What are their primary interests in terms of course materials? What are the
key issues?
3:00pm-5:15pm
Royal-Sabal
Innovation Showcase: Changes Deliver New Opportunities
Join these stores as they demonstrate how new, changing business processes deliver new opportunities.
• Outside eCommerce: Arlyn Schaufler, Merchandising Manager, University of Oregon
• Mobile: Lara Konick, Director of Merchandising & Marketing, University of Washington
• Fashion: Steve Wenger, Director, Central Washington University
• Espressos Book Machine (EBM): Heather Tearney, Media Coordinator, University of Missouri; Paul Musket, Associate
Director, University of Missouri
• Spec Buyback: Martha Hoppe, Assistant Director, University of Minnesota
• Collaboration for Negotiation: Jeff Nelson, Director, Bowling Green State University
• Main Street to Collegiate: Ann Lane, Merchandise Manager, Utah State University
• Printing Our Own T-shirts: Mike Reed, Director, Boise State University
Thank You
18
www.ICBAinc.com :: 800.888.9222
NOTES
www.ICBAinc.com :: 800.888.9222
ACTIONS
19
Thank You ICBA 2012
Vendor Participants!
Academic Resources
Business Encounter
Technology
Book Volume
BookRenter
Cengage Learning
Follett Higher Education
MBS Textbook Exchange
MPS/Macmillan
NACSCORP
Pearson
South Eastern Book Company
Southern Book Company
SwoopThat
University Readers
Baker & Taylor
BookRenter
Bookstore 2.0
Bookstore Solutions
Campus eBookstore
Follett Higher Education
Google eBooks
MBS Textbook Exchange
NACSCORP
Nebraska Book Company
Ratex Business Solutions
Sequoia Retail Systems
ValCourse
Verba Software
Adobe
Antec
Case Logic/Thule
Coby Electronics Corporation
Concept Green
Creative Labs
D&H Distributing
Dell University
Digitek Computer Supplies
El Dorado Trading Group
Encore Repair
FujiFilm North America
Corporation
Gear Head
Goal Zero
GoldX
HP
HPI International
iFrogz
Imation Memorex
JVC
Kensington
Kingston Technology
Koss Corporation
Lenovo
Logitech
Mach Speed Technologies
Mizco
Mobile Edge
Mobile Generation-Verizon
Wireless Premium Retailer
nuCourse Distribution
PNY
Samsill
Samsung
Scosche
SOL Republic
Solo
Sony Electronics
STM Bags
SYNNEX Corporation
Targus
Texas Instruments
The Douglas Stewart
Company
Toshiba
Apparel, Backpacks
& Gifts
Antigua
Ash City
Badger Sportswear
Bentley Group
Boxercraft
Bruzer Built Apparel
Camp David
Campus Couture & Retro
Brand
Campus One Sportswear
chicka-d
CI Sport
Components Design
Cutter & Buck
Earthtec
Gear for Sports
J. America Sportswear
JanSport
Jones & Mitchell Sportswear
League Collegiate Wear
Legacy
Looptworks
LXG
Mascot Factory
Meesh & Mia
MV Sport
Neil Enterprises
New Era Cap
OGIO
Ouray Sportswear
Prints Charming
Russell Athletic
Storm Duds
The Cotton Exchange
The Game
Third Street Sportswear
Top of the World
Vesi Sportswear
Youth Monument
School &
Office Supplies
Ampad/Esselte
Bazic Products/Bangkit
USA Inc.
C2F
Comet School Supplies
Dorm-in-a-Box
El Dorado Trading Group
Four Point Products
Helix USA
ICS (International
Collegiate Sales)
MeadWestvaco
MVP Frames
NORCOM
SP Richards
Smead Manufacturing
Company
The Douglas Stewart
Company
Top Flight
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