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Social Media Marketing Courses – Cobourg Campus
Social technologies have changed the way we consume, converse, inform and get informed. They have forced a cultural shift,
become mainstream and are here to stay. If your business has not implemented a social media campaign yet, these courses
will help you cut short the trial-and-error learning curve to give you hands-on instruction in developing your strategy. You’ll walk
away with a clear idea of how to use social media tools for your business.
Advanced Web Marketing for Business
Social Media for Business
Drive motivated customers to your web site and increase its visibility within
your market. This course includes customized help with your businessspecific keywords, competition assessment, creation of a Google AdWords
campaign, using Google Analytics, and building the rank of your web site.
Practical and easy-to-understand, this course is for time-strapped business
owners who want to have a functioning web campaign by the end of the
course. Prerequisite: Must have an existing business web site.
Need an introduction to the massive market that is social media? Join the
online conversation and learn to build online storefronts on LinkedIn, Twitter
and geolocational platforms, from Facebook Places to foursquare. Manage
your profiles seamlessly and efficiently to maximize your return, and find
out how to track your brand online to measure progress and improve your
marketing campaign. Successful web entrepreneur Sue Sutcliffe will reveal
the tips and tricks vital to making a splash on the social media scene!
MKTG 115 (10 hrs) $63.10
Thu, Oct 6 – 27
7:00pm – 9:30pm
MKTG 111 (10 hrs) $63.10
Mon, Sep 19 – Oct 24 6:30pm – 8:30pm
Blogging for Business
Get hands-on instruction in using blogs to market your product and
services. Learn to use Wordpress, the world’s #1 blogging software to
write for the web and market your blog. Please have your own hosted
installation of Wordpress ready before class to get the most out of this course.
MKTG 112 (10 hrs) $63.10
Thu, Nov 3 – 24
6:00pm – 8:30pm
Building Business with Facebook
Word-of-mouth is one of the strongest purchase motivators, and
Facebook is one of the strongest platforms to facilitate this, with
continuously added and improved marketing and selling tools from
which your business can benefit. Discover how to set up and customize a
business page, develop a Facebook strategy, research your competition,
build a following, create an advertising campaign and make use of special
applications.
MKTG 113 (10 hrs) $63.10
Thu, Dec 1 – 22
6:00pm – 8:30pm
Conversing with Twitter
Tweet for business or pleasure and follow the conversations that
interest you. Learn the “how to’s” of Twitter including speaking the
language of today’s winning corporations for greater customer engagement and product exposure.
MKTG 118 (10 hrs) $63.10
Tue, Sep 27 – Oct 18
6:00pm – 8:30pm
Register Now!
Online: www.flemingcollege.ca/cobourg
by phone: 905-372-6865 ext. 5000
in person: 1005 Elgin St. West, Cobourg