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DOCUSTAR'S MONTHLY E-NEWSLETTER
OCTOBER 2013
IN THIS ISSUE
EXECUTIVE INSIGHTS
Executive Insights
3 Tips for Building a Social Media Lifelong Learning
Environment
Industry News
By Alan See, Chief Marketing Officer at DocuStar
DocuStar News
Has rational ignorance impacted your organization's social
media activity yet? continue reading
Marketing Spotlight:
Marketing and
Technology
'Thinking Big' As a Marketing Professional
By Martha France, Marketing Director at DocuStar
Local-Ready Marketing
Assessment
Social Media Star
We know the role of the marketing leader is changing. In
fact, a recent article from CMO (a new media title from IDG
Communications) goes so far as to say... continue reading
INDUSTRY NEWS
Why People Share on Social Media
Insights into what drives people to share the things they share on social
media, broken down by regional differences. Read the story from
MarketingProfs here
Which Channels And Content Areas Are Deemed Most
Important For Content Marketing?
Expert marketers
have the ability to
localize messages
that resonate with
their audiences. Do
you have what it
takes?
MarketingCharts.com breaks down a Unisphere Research study that
examines how businesses are utilizing social media in their content
marketing strategies. Read the story from MarketingCharts here
DOCUSTAR NEWS
E-book: Marketers as Lifelong Learners
See how marketers can play a pivotal role in
achieving company goals by promoting a culture of
learning within the organization in this e-book from
CMO Alan See. Download the e-book.
TAKE THE LOCALREADY MARKETING
ASSESSMENT
Website Redesign Coming Soon!
Over the next few weeks, DocuStar will begin phasing in a new website
design, including more product information and user-friendly site
navigation.
MARKETING SPOTLIGHT:
Marketing and Technology
Earlier this week, DocuStar CMO Alan See led a
Cincinnati AMA event discussing the impact of
technology on the CMO’s attention, especially when it
comes to budget. If you weren’t able to attend, you can
still check out the infographic here!
View "Getting the CMO's Attention" Infographic
STAY CONNECTED
BLOG www.docustar.com
[email protected]
October Social Media Star: JAY BROKAMP
@JayBrokamp The Number One Sales Question …
http://thedigitalnirvana.com/2013/09/the-number-one-salesquestion/
www.linkedin.com/in/jaybrokamp
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