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Transcript
November 2013 IN THIS ISSUE Executive Insights • Industry News • DocuStar News • Marketing Spotlight Promotional Products • Social Media Star EXECUTIVE INSIGHTS Why Social Media Skills Are Not Options By Liz Schaefer, Director of Business Development at DocuStar It's an inevitable point in the life cycle of every great advancement or leap forward: that moment when the exceptional becomes the norm. Continue reading Perspective, Empathy and the Art of Marketing By Martha France, Marketing Director at DocuStar It struck me on a recent visit to a local playground: "Boy that play-set is small!" I had first visited this park when my child was just a toddler. Back then, this play-set looked enormous to me… Continue reading INDUSTRY NEWS Consumers Click on Marketing Emails Most on Friday When are consumers most likely to open marketing emails and when are they most likely to click through them? Read the story from eMarketer here. Instagram Ads Make Their Debut; Here's What They Look Like Instagram recently implemented their new in-platform ad strategy. How are the first takers presenting themselves to this photo-centric social community? Read the story from The Hub here. DOCUSTAR NEWS DocuStar Teams with Dayton Sharks as Official Strategic Marketing Communications Partner DocuStar will support the marketing and communications efforts of the Dayton Sharks, a professional indoor football team preparing for its second season. Read more here. New DocuStar Website Launched Featuring easier navigation, updated content and a fresh look, DocuStar’s new website is live, offering clients and visitors more access to product info, resources and personal expertise. Check it out! MARKETING SPOTLIGHT: Competing in a Social Economy This presentation was delivered to the National Association of Mutual Insurance Companies (NAMIC) at their Communications and Marketing Workshops this past October. In it, DocuStar CMO Alan See describes how to build your corporate and personal brand on social media. View Competing in a Social Economy here. The Perfect Branded Gift With the Holiday Season upon us, check out DocuStar’s lineup of custom-branded promotional products and create great gifts for employees and customers alike! Go to Promotional Products November Social Media Star: Terry Brokamp @TerryBrokamp7 Reasons Direct Mail Still Matters www.linkedin.com/in/terrybrokamp STAY CONNECTED BLOG www.docustar.com [email protected] Message managed with ListRocket
