Download DANANG UNIVERSITY UNIVERSITY OF ECONOMICS

DANANG UNIVERSITY
UNIVERSITY OF ECONOMICS
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THE SOCIALIST REPUBLIC OF VIETNAM
Independence - Freedom – Happiness
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UNDERGRADUATE DEGREE PROGRAMS
HIGH QUALITY TRAINING
From intake commencing 2014
Level of Training:
Major:
Mode of Training:
UNDERGRADUATE
MARKETING
FULL-TIME
1. Program objectives
1.1. General objectives:
This is a training program for the bachelor’s degree in Marketing equipped with high
professional competence under international standards, good political quality and professional
ethics. The overall goal of the program is to cultivate fresh marketers who are professionally
adept in their perspective field, capable to adjust quickly to the requirements of practical
marketing activities of the present and the future. Upon completing the program, students will be
able to:
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Understand Marketing concepts and process of marketing management.
-
Apply professional skills and methods to plan and execute effectively the
Marketing program in the businesses
-
Have a high level of adaptability in an ever-changing business world, and be able
to pursue a higher level of academics on a global scale.
-
Master highly English skills in the business environment
Adapt quickly to update their knowledge, and be able to continue studying at the
higher levels within and outside the country.
1.2. Output standard
University graduates must satisfy three following requirements:
1.2.1. Knowledge: After graduating, students master the core knowledge of:
-
Research and market analysis to identify opportunities for Business
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Determine appropriate target markets for business.
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Identify accurately the key factors in understanding the behavior of target
consumers for products and services that businesses provide.
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Build brand and product development to create superior competitive position and
sustainability of the product and service.
-
Create strategic plan to develop products and services to meet consumer trends
and competition.
-
Manage product categories to meet different needs, maintain or improve the
quality of products and services .
-
Design and adjust appropriate pricing strategies for the business environment.
-
Design and manage distribution systems to bring products to customers at the
appropriate time and place of need.
-
Develop and implement plans such as advertising, sales promotions, public
relations, etc. ...
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Boost satisfaction and customer loyalty for the product and service supplied by
the business through strategic and program management customer relationship.
-
Evaluate and test marketing activities of enterprises to evaluate the effectiveness
and efficiency of operations.
1.2.2. Skills
- Willingness to learn for personal and professional growth.
- Develop critical thinking, decision-making skills and problem-solving skills.
- Create intrapersonal and interpersonal skills.
- Develop the ability to work in groups.
- Develop agile adaptability in business environments.
- Utilize information technology tools for consumer research and marketing strategies.
- Sheduling skills.
- Analytical skills.
- Ability to communicate and work in a foreign language with English proficiency
equivalent to TOEIC 700 or above
- Proficient use of information technology tools (computers, Internet, etc.), common
software and dedicated to the service of the financial sector.
- The complementary skills of Marketing Management: strategic thinking skills, leadership
skills, organizational skills, decision making skills
1.2.3. Attitude and behavior
Ethics and values
- Demonstrated behavior consistent with ethical standards of society, with social
responsibility, and have a respect for the law .
- Compliance with the standards of professional ethics in the decision-making process while
in consideration of the impacts upon multiple stakeholders.
- Thoughts and actions toward the value of Marketing concentration: PROFESSIONAL,
PASSION, CREATIVITY .
Attitudes toward career and stakeholders :
- Have awareness of career in a right direction.
- Actively involved and great passion for the career
- Have confidence, dynamism, creativity.
- Have a positive and proactive perspective towards work.
- Be sociable, have an understanding and respect for superiors, colleagues, partners ...
- Be responsible for the career path and personal goals.
1.3. Career prospects
Career Opportunities
Marketing students are trained and prepared to have the ability and opportunity to work in the
following areas :
- General Marketing professional groups including :
o Advertising : Activity in the media companies , advertising companies as well as organizations
involved in the field of advertising (Advertising Manager, Advertising Sales Director,
Account Executive, Account Coordinator, Media Director , Media Coordinator, Media
Buyer , ... )
o Brand management and products: Activities in charge of business operations and brand
management , product (Brand Manager, Product Manager, Product Development Manager,
etc. )
o Market Research : Undertake research and analysis in the business market research and market
research division (Director Market Research, Market Research Manager, Market Research
Supervisor, Market Analyst, etc. )
o Promotion : in charge of the design and operational management of marketing communication
programs .
o Public relations : in charge of activities within the public administration , media organizations
(Public Relations Specialist, Public Relations Director, Corporate Communications
Manager , etc. )
o Distribution and Supply : in charge of operations management distribution channels, supply
operations, transportation and supply services .
o Sales : in charge of the business and operations management sales force, designing direct sales,
sales . etc.
o Customer service: in charge of the design and operation, as well as of providing customer
service , customer care .
Opportunities for career development:
Marketing students are trained and prepared for the knowledge and skills necessary to develop
the level of career advancement in the organization from marketing staff (marketing
officer) to the intermediate level administrator ( marketing manager ) and senior marketing
management ( marketing director ) .
Additionally, students who majored in Marketing is also equipped with the knowledge necessary
for the study of higher education in the field of Marketing.
.2. Duration: 4 years
3. Program workload: The program consists of 125 units of credit, not taken in account of
Physical education and Defense education courses.
4. Program applicants: The applicants have to
-
have secondary education qualifications
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pass the entrance exam into University of Economics (The University of Da Nang )
-
pass the English proficiency test as prescribed by the university
5. Program training type:
Academic year training program
6. Assessment scale: Student performance is assesses based on the university training
regulations for the unit-of-credit based training system.
7. Program structure:
7.1 General knowledge (43 Credits)
7.1.1 Political science
No.
Code
Courses
1
2120201
Principles of Marxism and Leninism (Part 1)
2
2
2120251
Principles of Marxism and Leninism (Part 2)
3
3
2120211
Ho Chi Minh Ideology
2
4
2120061
The revolutionary road of the Communist Party of Vietnam
3
Total
Credits
10
7.1.2 Social science
No.
Code
Courses
5
2160362
Industrial Economics
2
6
2110042
Economic Law
2
7
2110011
Basic Law
2
Total
Credits
6
7.1.3 Foreign language
No.
Code
Courses
8
4270011
General English 1
3
9
4270021
General English 2
2
10
4270031
General English 3
2
11
4270521
Advanced English 1
3
12
4270522
Advanced English 2
2
Total
Credits
13
7.1.4. Mathematics – Informatics – Natural Science
No.
Code
Courses
13
2110061
Quantitative Methods in economics
3
14
2150011
Basic Informatics
3
15
3250041
Theory of statistics and probability
3
16
3250011
Advanced Mathematics 1
3
17
3250021
Advanced Mathematics 2
2
Total
7.1.5 Physical Education
Credits
14
No.
18
Courses
Physical Education
Credits
5
7.1.6 Defense Education
No.
19
Courses
Defense Education
Credits
4 weeks
7.2 Professional knowledge (82 Credits)
7.2.1 Basic knowledge
7.2.1.1 Basic knowledge on Economics and Business
No.
Code
Courses
20
2111221
Macroeconomics
3
21
2130851
Microeconomics
3
Total
Credits
6
7.2.1.2. Basic knowledge on Business Administration
No.
Code
Courses
22
2130283
Consumer Behavior
3
23
2160082
Principles of Marketing
3
24
2130032
Principles of Management
3
Total
Credits
9
7.2.2 Knowledge on Marketing Management
7.2.2.1 General knowledge on Marketing Management
No.
Code
Courses
Credits
25
2130713
Marketing Strategy
3
26
2161012
International Marketing
3
27
2130062
Marketing Management
3
28
2130092
Marketing Research
3
29
2130072
Strategic Management
3
Total
15
7.2.2.2 Intensive knowledge on Marketing Management
No.
Code
Courses
Credits
30
2160263
Service Marketing
3
31
2130983
Business-to-Business Marketing
3
32
2130963
Distribution and Sales Management
3
33
2161022
Customer Relationship Management
3
34
2130313
Brand management
3
35
2130323
Marketing Communication
3
Total
18
7.2.3 Supplemental knowledge
No.
Code
Courses
Credits
36
2160922
International Business
3
37
2130882
Developing Management Skills
3
38
2160942
Cross-Cultural Management
3
39
2130912
Project Management
3
40
2130052
Financial Management
3
Total
15
Take at least 7 credits among elective courses
41
2110011
Research Methodology
2
42
2130873
Leadership
3
43
2130972
Total Quality Management
3
44
2161042
Sales Force Management
3
45
2161032
Industrial Property and Technology Transfer
3
46
2160992
E-Commerce
3
47
2130122
Supply chain Management
3
48
2160323
Events Management
2
7.2.4 Project/ Field trip/ Seminars
No.
Code
49
2130393
50
Courses
Project: Consumer Behavior
Extracurricular activities
Credits
2
2 weeks
7.2.5 Internship and graduation thesis
No.
Code
Credits
Option 1
51
2130763
52
Practical Report for Graduation Purpose
4
Take at least 6 credits from the elective courses
6
Option 2
54
2130843
Graduation thesis*
10
* Students must take the Course “Research Methodology” and have accumulated average
points higher than the points required by the university, in order to be qualified to follow Option
2. The thesis must be approved by the faculty.
7.2.6 Foreign language requirements for graduation
To be awarded a degree, students have to achieve a satisfactory level in English: TOEIC
700 points at a minimum in due time.