* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download DANANG UNIVERSITY UNIVERSITY OF ECONOMICS
Affiliate marketing wikipedia , lookup
Internal communications wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Neuromarketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Ambush marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Product planning wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing research wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing channel wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Green marketing wikipedia , lookup
Street marketing wikipedia , lookup
DANANG UNIVERSITY UNIVERSITY OF ECONOMICS -------------- THE SOCIALIST REPUBLIC OF VIETNAM Independence - Freedom – Happiness ------------------ UNDERGRADUATE DEGREE PROGRAMS HIGH QUALITY TRAINING From intake commencing 2014 Level of Training: Major: Mode of Training: UNDERGRADUATE MARKETING FULL-TIME 1. Program objectives 1.1. General objectives: This is a training program for the bachelor’s degree in Marketing equipped with high professional competence under international standards, good political quality and professional ethics. The overall goal of the program is to cultivate fresh marketers who are professionally adept in their perspective field, capable to adjust quickly to the requirements of practical marketing activities of the present and the future. Upon completing the program, students will be able to: - Understand Marketing concepts and process of marketing management. - Apply professional skills and methods to plan and execute effectively the Marketing program in the businesses - Have a high level of adaptability in an ever-changing business world, and be able to pursue a higher level of academics on a global scale. - Master highly English skills in the business environment Adapt quickly to update their knowledge, and be able to continue studying at the higher levels within and outside the country. 1.2. Output standard University graduates must satisfy three following requirements: 1.2.1. Knowledge: After graduating, students master the core knowledge of: - Research and market analysis to identify opportunities for Business - Determine appropriate target markets for business. - Identify accurately the key factors in understanding the behavior of target consumers for products and services that businesses provide. - Build brand and product development to create superior competitive position and sustainability of the product and service. - Create strategic plan to develop products and services to meet consumer trends and competition. - Manage product categories to meet different needs, maintain or improve the quality of products and services . - Design and adjust appropriate pricing strategies for the business environment. - Design and manage distribution systems to bring products to customers at the appropriate time and place of need. - Develop and implement plans such as advertising, sales promotions, public relations, etc. ... - Boost satisfaction and customer loyalty for the product and service supplied by the business through strategic and program management customer relationship. - Evaluate and test marketing activities of enterprises to evaluate the effectiveness and efficiency of operations. 1.2.2. Skills - Willingness to learn for personal and professional growth. - Develop critical thinking, decision-making skills and problem-solving skills. - Create intrapersonal and interpersonal skills. - Develop the ability to work in groups. - Develop agile adaptability in business environments. - Utilize information technology tools for consumer research and marketing strategies. - Sheduling skills. - Analytical skills. - Ability to communicate and work in a foreign language with English proficiency equivalent to TOEIC 700 or above - Proficient use of information technology tools (computers, Internet, etc.), common software and dedicated to the service of the financial sector. - The complementary skills of Marketing Management: strategic thinking skills, leadership skills, organizational skills, decision making skills 1.2.3. Attitude and behavior Ethics and values - Demonstrated behavior consistent with ethical standards of society, with social responsibility, and have a respect for the law . - Compliance with the standards of professional ethics in the decision-making process while in consideration of the impacts upon multiple stakeholders. - Thoughts and actions toward the value of Marketing concentration: PROFESSIONAL, PASSION, CREATIVITY . Attitudes toward career and stakeholders : - Have awareness of career in a right direction. - Actively involved and great passion for the career - Have confidence, dynamism, creativity. - Have a positive and proactive perspective towards work. - Be sociable, have an understanding and respect for superiors, colleagues, partners ... - Be responsible for the career path and personal goals. 1.3. Career prospects Career Opportunities Marketing students are trained and prepared to have the ability and opportunity to work in the following areas : - General Marketing professional groups including : o Advertising : Activity in the media companies , advertising companies as well as organizations involved in the field of advertising (Advertising Manager, Advertising Sales Director, Account Executive, Account Coordinator, Media Director , Media Coordinator, Media Buyer , ... ) o Brand management and products: Activities in charge of business operations and brand management , product (Brand Manager, Product Manager, Product Development Manager, etc. ) o Market Research : Undertake research and analysis in the business market research and market research division (Director Market Research, Market Research Manager, Market Research Supervisor, Market Analyst, etc. ) o Promotion : in charge of the design and operational management of marketing communication programs . o Public relations : in charge of activities within the public administration , media organizations (Public Relations Specialist, Public Relations Director, Corporate Communications Manager , etc. ) o Distribution and Supply : in charge of operations management distribution channels, supply operations, transportation and supply services . o Sales : in charge of the business and operations management sales force, designing direct sales, sales . etc. o Customer service: in charge of the design and operation, as well as of providing customer service , customer care . Opportunities for career development: Marketing students are trained and prepared for the knowledge and skills necessary to develop the level of career advancement in the organization from marketing staff (marketing officer) to the intermediate level administrator ( marketing manager ) and senior marketing management ( marketing director ) . Additionally, students who majored in Marketing is also equipped with the knowledge necessary for the study of higher education in the field of Marketing. .2. Duration: 4 years 3. Program workload: The program consists of 125 units of credit, not taken in account of Physical education and Defense education courses. 4. Program applicants: The applicants have to - have secondary education qualifications - pass the entrance exam into University of Economics (The University of Da Nang ) - pass the English proficiency test as prescribed by the university 5. Program training type: Academic year training program 6. Assessment scale: Student performance is assesses based on the university training regulations for the unit-of-credit based training system. 7. Program structure: 7.1 General knowledge (43 Credits) 7.1.1 Political science No. Code Courses 1 2120201 Principles of Marxism and Leninism (Part 1) 2 2 2120251 Principles of Marxism and Leninism (Part 2) 3 3 2120211 Ho Chi Minh Ideology 2 4 2120061 The revolutionary road of the Communist Party of Vietnam 3 Total Credits 10 7.1.2 Social science No. Code Courses 5 2160362 Industrial Economics 2 6 2110042 Economic Law 2 7 2110011 Basic Law 2 Total Credits 6 7.1.3 Foreign language No. Code Courses 8 4270011 General English 1 3 9 4270021 General English 2 2 10 4270031 General English 3 2 11 4270521 Advanced English 1 3 12 4270522 Advanced English 2 2 Total Credits 13 7.1.4. Mathematics – Informatics – Natural Science No. Code Courses 13 2110061 Quantitative Methods in economics 3 14 2150011 Basic Informatics 3 15 3250041 Theory of statistics and probability 3 16 3250011 Advanced Mathematics 1 3 17 3250021 Advanced Mathematics 2 2 Total 7.1.5 Physical Education Credits 14 No. 18 Courses Physical Education Credits 5 7.1.6 Defense Education No. 19 Courses Defense Education Credits 4 weeks 7.2 Professional knowledge (82 Credits) 7.2.1 Basic knowledge 7.2.1.1 Basic knowledge on Economics and Business No. Code Courses 20 2111221 Macroeconomics 3 21 2130851 Microeconomics 3 Total Credits 6 7.2.1.2. Basic knowledge on Business Administration No. Code Courses 22 2130283 Consumer Behavior 3 23 2160082 Principles of Marketing 3 24 2130032 Principles of Management 3 Total Credits 9 7.2.2 Knowledge on Marketing Management 7.2.2.1 General knowledge on Marketing Management No. Code Courses Credits 25 2130713 Marketing Strategy 3 26 2161012 International Marketing 3 27 2130062 Marketing Management 3 28 2130092 Marketing Research 3 29 2130072 Strategic Management 3 Total 15 7.2.2.2 Intensive knowledge on Marketing Management No. Code Courses Credits 30 2160263 Service Marketing 3 31 2130983 Business-to-Business Marketing 3 32 2130963 Distribution and Sales Management 3 33 2161022 Customer Relationship Management 3 34 2130313 Brand management 3 35 2130323 Marketing Communication 3 Total 18 7.2.3 Supplemental knowledge No. Code Courses Credits 36 2160922 International Business 3 37 2130882 Developing Management Skills 3 38 2160942 Cross-Cultural Management 3 39 2130912 Project Management 3 40 2130052 Financial Management 3 Total 15 Take at least 7 credits among elective courses 41 2110011 Research Methodology 2 42 2130873 Leadership 3 43 2130972 Total Quality Management 3 44 2161042 Sales Force Management 3 45 2161032 Industrial Property and Technology Transfer 3 46 2160992 E-Commerce 3 47 2130122 Supply chain Management 3 48 2160323 Events Management 2 7.2.4 Project/ Field trip/ Seminars No. Code 49 2130393 50 Courses Project: Consumer Behavior Extracurricular activities Credits 2 2 weeks 7.2.5 Internship and graduation thesis No. Code Credits Option 1 51 2130763 52 Practical Report for Graduation Purpose 4 Take at least 6 credits from the elective courses 6 Option 2 54 2130843 Graduation thesis* 10 * Students must take the Course “Research Methodology” and have accumulated average points higher than the points required by the university, in order to be qualified to follow Option 2. The thesis must be approved by the faculty. 7.2.6 Foreign language requirements for graduation To be awarded a degree, students have to achieve a satisfactory level in English: TOEIC 700 points at a minimum in due time.