Download BW-Managing Director Marketing

MARKETINGMANAGINGDIRECTOR
BlueWaveisasolarenergycompanyfoundedonamissiontomakesolaravailabletoeveryone,
everywhere.Driventotransformtheenergystatusquo,BlueWaveenablescommunitiestotake
controloftheirenergyproductionandconsumerstochooselocal,low-costpowerthroughour
suite of consumer solar products, including the BlueWave Community Solar Share and the
BlueWaveHomeSolarLoan.That’sourvisionforacleanerplanet.Andit’sourenergysolution
forthe“100%”.Visitusatbluewavesolar.comandchatwithusonTwitter:@bluewavesolarto
learnmore.
BlueWaveSolarislookingforamarketingandbrandingprofessionalwithexperienceinmanaging
and organizing marketing activities and overseeing the development and delivery of a fully
integratedmarketingstrategyforayoung,dynamicandgrowingbusiness.Theidealcandidate
willhaveexperienceorastronginterestinthesolar/cleanenergyindustry.
This role will primarily involve creating and implementing marketing/branding strategies and
systems to promote BlueWave’s community solar and solar loan products. Other duties will
includedevelopingmarketingstrategiesbasedoneconomic/productindicators,identifyingthe
currentandfutureneedsofourB2Bcustomers,monitoringcompetition,andprovidingmarketing
collateral, direction and support to all teams including Sales, Operations, Products, Finance,
ProjectManagementandExternalAffairs.Theidealcandidatewillbecreative,dynamic,diligent
anddetail-oriented,withapositiveattitudeandpassionforhelpingBlueWaveeffectivelymarket
its mission, vision and services to our customers, partners and the public. This is a full-time
positionwithacompetitivesalaryandbenefitspackage.TheManagingDirectorforMarketingwill
reporttotheChiefExecutiveOfficer.
EMPLOYMENT
•
•
Full-timecommitmentworkingfromBlueWave’sofficeinBoston.
Compensation:competitivesalary,bonusandbenefits.
DUTIES
•
•
•
•
•
DevelopsandimplementsBlueWave’sbrandstrategy.
Developsproductmarketingstrategyforthenewandexistingproducts.
OverseesandimplementsBlueWave’scorporatemarketingstrategy–including
campaigns,events,digitalmarketing.
CollaborateswithBlueWave’sSalesteam;enablingthemtomeettheircommercial
objectivesbyprovidingthenwithappropriatetools,materialsandpresentations
Buildsanddirectlymanagesthemarketingteam.
137NewburyStreet,4thFloor
Tel:617.209.3122
Boston,MA02116
Fax:617.395.2730
www.bluewavesolar.com
•
•
•
•
•
•
Ensuresthatthemarketingobjectivesareimplementedbythemarketingteam.
Workscloselywithproductmanagementteamtodefinemarketingmaterialsand
programs.
Managessocialmediapresenceanddirectprogramstoimprovesocialmediareputation
andrecognitionregardingproducts.
Undertakescontinuousanalysisofcompetitiveenvironment,consumerandinstaller
trends.
Supportscustomerserviceandoutreachinitiativesbyorganizinganddevelopingspecific
customer-relationsprograms;determiningcompanypresenceatconventions,annual
meetings,tradeassociations,andseminars.
Influencespresentandfutureproductsbydeterminingandevaluatingcurrentand
futuremarkettrends.
QUALIFICATIONS
•
•
•
•
•
•
Bachelor’sorMaster’sdegreeinmarketing,communicationsorrelatedfieldpreferred.
Highproficiencyandprofessionalexperienceinmarketingandmarketresearch,branding,
socialmediaandcommunications.
Proventrackrecordofsuccessinseniormarketingroles.
Confident,drivenanddynamicleader.
Entrepreneurialmindsetwiththeabilitytospotoriginalbrandingopportunities.
Excellentpresentationandwritingskills,abilitytodelivermarketingcontent.
OTHERREQUIREMENTS
•
•
Typically,theemployeemaysitcomfortablytoperformthework.However,theremay
besomewalking;standing;bending;carryingoflightitemssuchaspapers,books,small
parts;drivinganautomobile,etc.Nospecialphysicaldemandsarerequiredtoperform
thework.
Risksfoundinthetypicalofficesetting,whichisadequatelylighted,heatedand
ventilated,e.g.,safeuseofofficeequipment,avoidingtripsandfalls,observingfire
regulations,etc.
ForfurtherinformationpleasecontactHRManagerJoelisaTomaszewski
[email protected].
137NewburyStreet,4thFloor
Tel:617.209.3122
Boston,MA02116
Fax:617.395.2730
www.bluewavesolar.com