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Mobile marketing
Răzvan Daniel Zota
Catedra de Informatică Economică
ASE Bucureşti
[email protected]
http://zota.ase.ro/eb
5/15/2017
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Soluții de mobile marketing
1. Huzzah Media
Managing multiple mobile marketing campaigns? Huzzah Media is an allin-one mobile marketing solution specifically designed to help small
businesses connect with mobile customers through various mobile channels.
Its suite of mobile marketing services includes Huzzah Apps, a do-ityourself mobile app maker; Huzzah Loyal, which brings loyalty programs
to mobile devices; Huzzah Mobile Ads for purchasing advertisements on
apps, searches and other mobile properties; and Text Marketing to send
offers and notifications to customers via text message. All of this can be
done in one centralized hub, making it easier to streamline and manage
campaigns.
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Soluții de mobile marketing
2. Mogreet Express
The easiest and most popular way to reach customers on their mobile
phones is by texting them. Text message marketing serviceMogreet
Express aims to make texting customers a breeze by automating
campaigns. First, choose a keyword that represents your business.
Combined with an assigned short code, customers will use this
keyword to join your text-messaging list — for example, by texting
"JOESPIZZA" to 585858. The autoreply feature then lets you send a
welcome message or a thank-you offer the moment customers join
the list, while the scheduling feature lets you automatically send
future text messages. You can also track your success with real-time
analytics that monitor campaign performance, subscriber counts, sent
messages and more.
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Soluții de mobile marketing
3. ScanLife
Another popular form of mobile marketing is using mobile devices to
find out more information about a product simply by scanning a bar
code or quick-response (QR) code.
ScanLife's Mobile Engagement Platform goes the extra mile by letting
customers scan everything from UPC and QR codes to NFC, images,
print ads and even actual objects. After scanning, customers are taken
directly to websites, videos and other interactive sources. Such
technology was once only available to large companies with generous
marketing budgets, but ScanLife gives small businesses access to the
same high-tech consumer mobile engagement solution on a small
business budget.
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Soluții de mobile marketing
4. Convertro
Figuring out marketing budgets and gauging returns on investment (ROI)
can be challenging for small businesses, particularly when it comes to
mobile marketing. Convertro eliminates the guesswork by delivering key
insights into mobile ad performance, allowing small business owners to
make well-informed mobile marketing decisions. This platform can track all
mobile elements on the path to purchase by creating customer profiles, no
matter what devices they use to engage with your business. For example, if
a prospective customer sees a mobile ad on his or her tablet, sees an ad for
the same product on her smartphone two days later and then finally makes
the purchase on his or her laptop, Convertro's cross-device attribution
technology accurately determines the impact of the mobile activities toward
the final purchase. If small business owners have this information, they can
make data-driven decisions on how to shift their ad spending toward the
most efficient and profitable channels with the greatest ROI.
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Soluții de mobile marketing
5. Outspoken
Are videos more your thing? Formerly payvia, Outspoken is a different kind
of mobile marketing platform. In addition to plain text messages,
Outspoken lets businesses send high-quality multimedia messages to boost
engagement during mobile marketing campaigns. Its video transcoding
service, called Brilliant, aims to deliver the highest visual and audio quality
across different devices and carriers. This way, customers always have the
best possible experience, whether they are using an iPhone, Android or
Windows device on AT&T, Verizon, T-Mobile or other services.
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Soluții de mobile marketing
6. SUMOTEXT
Sometimes, what small business owners need is a comprehensive mobile
marketing solution. SUMOTEXT is a mobile relationship management
platform that offers a wide range of mobile marketing solutions. These
include mobile coupons, mobile loyalty programs,mobile wallets, mobile
alerts and mobile giving (for donations). SUMOTEXT offers four flexible
service options based on your business's needs: self-service for do-ityourself campaigns; managed services, including dedicated training,
execution and support; hybrid services that combine an account manager
and in-house execution; and API for advanced users.
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Soluții de mobile marketing
7. MobSav
Who doesn't love a great deal? Combine online coupons with GPS, and
you've got MobSav, a mobile app that lets businesses reach, attract and offer
discounts to local customers. They could be down the street, around the
corner or already in your store, and a simple alert or app check will reveal
special discounts that could potentially lead to a purchase. All customers
have to do is show their device to take advantage of their discounts.
Additional features include bar-code coupons, unlimited ads to local
customers, and reporting tools. MobSav is used by thousands of customers,
making it an excellent addition to existing or future marketing campaigns.
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Soluții de mobile marketing
8. Thumbvista
Mobile marketing is all about sending texts and alerts at the right time and
place. Thumbvista, a mobile marketing company that specializes in
geofencing and location-based messaging, can help. After customers opt in
to receive text messages, Thumbvista lets businesses collect specific
demographic information and use it as filters to better target consumers —
for instance, by gender, age and location. Then, Thumbvista's geofencing
technology lets users set up a "geofence" around the target perimeter —
using buildings, blocks, miles and other locations — to trigger where, when
and to which customers alerts and text messages should be sent. By letting
small businesses tailor their mobile marketing campaigns, Thumbvista lets
them create more effective and relevant messages while providing ultimate
control over marketing spends and ROI.
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Soluții de mobile marketing
9. Foursquare
The beauty of mobile marketing is that customers can also do the work for
you. Foursquare, a mobile app that connects people to businesses, engages
customers by allowing them to check in, recommend and create
conversations about local businesses they visit. Categories include food and
coffee, shopping, the arts, nightlife, outdoor activities and more. The app
also connects to Facebook for an even wider net of potential and repeat
customers. Foursquare has more than 45 million users and 1.5 million
registered businesses.
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Soluții de mobile marketing
10. MailChimp
Is email marketing part of your marketing strategy? With the majority of
mobile users now checking their inboxes on smartphones and tablets, it's
more important than ever to make sure customers can view emails the way
they were intended. Email marketing service MailChimp offers mobilefriendly email templates that make emails look good on any device. Users
can choose from professionally designed templates or create their own.
Spare customers from emails that aren't formatted correctly for their device,
and put the focus on your message instead.
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Soluții de mobile marketing
11. Mobile Mixed
Don't know where to start with mobile marketing? Try Mobile Mixed, an
online resource packed with useful tools for businesses wishing to go
mobile. There, you'll find a collection of informative articles, podcasts,
interviews and videos, as well as a variety of mobile marketing tools. Mobile
Mixed also offers mobile marketing coaching, strategy plans, workshops
and other services. Those who like to learn by doing can also check out "The
SMS Marketing Handbook," a step-by-step guide to help businesses get
started with mobile marketing.
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