Download Consortium Fellows - University of Michigan`s Ross School of

Scholarly Connections
2013 AMA Sheth Foundation Doctoral Consortium
Consortium Fellows
Aghakhani, Hamed
University of Manitoba
Hamed Aghakhani is a fourth year Doctoral Candidate in Marketing at the Asper School of Business, University of Manitoba, Canada. His
research focuses on how socially excluded consumers react towards advertising in general and specifically towards deceptive advertising. He
also works to understand how embodiment affects creativity and novelty. The research methodology he mostly uses is experimental research.
Hamed currently has a paper under review at Psychological Science. He also has presented his research at major marketing conferences
including ACR (2011, 2012) and SCP (2011, 2013).
Hamed’s teaching interests includes Marketing Research as well as Consumer Behavior which he already taught at the undergraduate level.
Prior to joining the doctoral program, Hamed earned a MSc in Information Technology Management (2008) and a BSc in Industry Management
(2003). His expected date of graduation is May 2014.
Akca, Selin
University of Frankfurt
Selin is a doctoral candidate at the Marketing Department of Goethe University Frankfurt. She holds a BA degree in mathematics from
Marmara University, Turkey, and a diploma degree (Master equivalent) in Business Administration from Goethe University, Germany, with a
major in marketing, finance and quantitative methods. In her current research she uses structural models to study forward looking consumers’
purchase behavior, the influence of inventory management on forward looking consumers’ purchase decisions and the managerial
implications based on forward looking consumer behavior. In her dissertation, she identifies the discount factor of forward looking consumers
based on consumption from inventory. She has presented her work at leading conferences including Marketing Science and Marketing
Dynamic Conference. In 2013, Selin spent six months as a visiting scholar at The University of Chicago Booth School of Business, USA.
Scholarly Connections
Alvarez, Claudio
Boston University
Andrews, Michelle
Claudio Alvarez is a PhD candidate in Marketing at Boston University School of Management. He is interested in research questions related to
brand meaning that have strategic implications to marketing practice. Claudio’s two major streams of research involve consumer-brand
relationships and the management of brand multivocality. For example, he is currently investigating how consumer-brand relationships
develop and change over time. His work on brand multivocality includes investigating the degree to which brand meaning is shared among
consumers and the consequences of multivocality on brand equity, as well as conducting research on the nature and effects of consumers’
narratives of brand competition. Prior to joining the PhD program, Claudio worked for seven years in the strategy consulting firm Monitor
Group (now Monitor Deloitte). He holds an MS in Marketing from the Federal University of Brazil and a BA in Advertising from the Catholic
University, both in Rio de Janeiro.
University of Texas, Arlington
rd
Michelle Andrews is a 3 year doctoral candidate in Department of Marketing at the University of Texas at Arlington. Her main research
interests are in consumer motivation, mobile technology, and corporate governance. Michelle’s dissertation topic deals with the effectiveness
of mobile marketing strategies. Her research has been published in Strategic Management Journal and Harvard Business Review. Michelle
holds bachelor’s degrees in political science and French, a Master’s degree in Business Administration, and a Juris Doctor in Law from the
University of Missouri at Columbia. In her free time, Michelle enjoys reading, travelling, and racket sports.
Scholarly Connections
Aydinli, Aylin
London Business School
Bakhtiari, Ali
Aylin Aydinli is a doctoral candidate in Marketing at London Business School. Her research examines the interaction between consumers’
affective system of decision making and firms’ marketing activities. For instance, in one project, through lab experiments and field data she
shows that a price promotion compromises deliberation, “dumbing down” the purchase decision and that the drop in deliberation in turn
increases consumers’ reliance on affective processes. Aylin has other projects where she explores consumer reactance to conditional price
promotions; emotional factors influencing the purchase and redemption of daily deal coupons; and the preference for larger product
assortments in feeling-based decisions. Aylin has manuscripts in various stages of review at the Journal of Marketing. She has presented her
research at the ACR, EMAC, La Londe, SCP, SJDM, and TPM conferences. She was a visiting scholar at Columbia Business School and a member
of its Research in Emotion and Decision Lab. Prior to beginning her doctoral studies, Aylin worked in the automotive industry as strategic
planning and business development specialist. She received her B.A. in Economics from Bogazici University, Turkey and M.A. in International
Trade and Investment Policy from George Washington University.
University of Texas, Dallas
I am a Ph.D. candidate in Management Science (Marketing) at The University of Texas at Dallas. I come from Iran, where I obtained a BS degree
in Mechanical Engineering at University of Tehran and MBA at Sharif University of Technology. My research is focused on affinity programs
where I investigate the customer profitability and economics of these types of programs. This paper is accepted to the Journal of Interactive
Marketing. In another research, I investigate the competition, agglomeration and differentiation effects between the hospital systems using a
structural model of location choice.
Scholarly Connections
Barbro, Patrick A.
Temple University
Beck, Joshua T.
Patrick A. Barbro is a doctoral candidate in the Department of Marketing and Supply Chain Management in the Fox School of Business at
Temple University. Broadly, Patrick’s research interests are in consumer behavior. More specifically, he is interested in human/technology
interaction in marketing contexts, and the impacts of body image on consumer decisions. He currently has working papers concerning these
topics. He will also be presenting a paper concerning sales force effectiveness in the pharmaceutical industry at the 2013 summer AMA
conference. His current teaching interest and experience is in Integrated Marketing Communications and International Business. Patrick's
managerial experience comes from 9 years in the financial services industry where he held NASD licenses and the Certified Financial Planner
designation. Prior to entering the Temple doctoral program, Patrick earned a MBA with a concentration in international marketing from Saint
Joseph's University (PA).
University of Washington
Joshua T. Beck is a doctoral candidate from the University of Washington, Seattle, whose research focuses on brands and relationships. Using
methods that range from experiments to econometric models of secondary data, Josh seeks to understand how companies should balance
investments in brand and relationship strategies to optimize performance. His dissertation examines this topic by first taking a customer
perspective to understand how brands and relationships jointly influence purchase decisions and then by taking a firm perspective to
understand when investments in brands and relationships enhance firm value. Josh’s dissertation was one of three MSI Clayton Doctoral
Dissertation Award honorees in 2012. His research interests stem from previous work in relationship marketing and loyalty. His work has
appeared in the Journal of Consumer Psychology and the Handbook of B2B Marketing, and he has several projects submitted and under
review at top journals. He anticipates receiving his PhD in spring of 2014.
Scholarly Connections
Beckers, Sander F. M.
University of Groningen
Sander F.M. Beckers is a PhD student at the Department of Marketing, University of Groningen, The Netherlands. He obtained a BSc degree in
Social Sciences (cum laude) and a Research Master (MSc) degree in Business (with distinction) from Tilburg University, The Netherlands.
Sander’s doctoral dissertation centers on assessing the impact of customer engagement on customer- and firm performance. In one of his
projects, he employs a transaction cost view on customer engagement behaviors and identifies conditions under which customer engagement
programs can be beneficial or detrimental for companies. In another project, he studies the effect of support community usage on customer
loyalty. Sander attended various doctoral consortia, including EMAC and AMA SERVSIG, presented his research at renowned conferences, such
as Frontiers in Service and Marketing Science, and was a thought leader at the First Thought Leadership Conference on Service Sustainability in
the Digital Age. Moreover, he was awarded an Excellence Scholarship from Tilburg University, a Liam Glynn Travel Scholarship from ASU CSL,
and he was Best Practitioner Paper Award Finalist at the Frontiers in Service Conference. In addition to his research activities, Sander has been
involved in teaching several courses, such as Business Marketing and International Marketing, and thesis supervising.
Bellezza, Silvia
Harvard Business School
Silvia is a doctoral student in the Marketing Unit at the Harvard Business School.
Her research investigates how consumers use products and brands to express identity and to signal status. For example, one of her projects
explores the conditions under which signals of nonconformity, such as entering a luxury boutique wearing gym clothes rather than an elegant
outfit, or wearing red sneakers in a professional context, lead to inferences of higher status and competence in the eyes of others. In another
project, she analyzes intergroup dynamics in the domain of exclusive brands. Contrary to the notion that non-core users are a threat to the
brand, her research demonstrates that when non-core users are perceived as “brand tourists” (i.e., not claiming in-group status to the brand
community), they enhance rather than dilute the brand image by eliciting feelings of pride among core-users of the brand. Silvia’s other
research interests include the consequences of product ownership and counterfeit goods.
Prior to coming to Harvard, she worked for five years in the marketing departments of Danone and L.V.M.H. Silvia earned her B.A. with honors
in Economics from LUISS University in Italy and her MBA from IESE Business School in Spain.
Scholarly Connections
Berman, Jonathan
University of Pennsylvania
Jonathan is currently a doctoral candidate in Marketing at the Wharton School of Business. His research interests include Judgment and
Decision Making and Moral Psychology, and his work has been published in the Journal of Consumer Research and Psychological Science.
Jonathan’s dissertation focuses on understanding how people think about tradeoffs between the self and others.
Prior to entering the program, Jonathan worked at a literary agency in New York City and as a strategic consultant in San Francisco. Jonathan
received a B.A. in Economics at Northwestern University, and a Masters in Decision Sciences from the London School of Economics.
Bhagwat, Yashoda
Georgia State University
Yashoda Bhagwat is a fourth year doctoral student at Georgia State University in the Center for Excellence in Brand and Customer
Management. Prior to starting the doctoral program she earned her Bachelors degree from the University of Michigan and her Masters degree
from the University of Alabama. Her research interests lie under the umbrella of Customer Relationship Management and she takes particular
interest in solving real world problems for firms. For example, one of her current research projects explores customer “winback” initiatives
that firms use to reacquire defected customers in an increasingly competitive market. However, before firms spend on winback initiatives they
must ask which customers are worth trying to win back and how these customers should be reacquired. Yashoda addresses these questions by
examining how to predict whether a “lost” customer will be profitable in his or her “second lifetime” based on his or her first lifetime behavior.
Another area of interest of Yashoda’s is the concept of customer engagement. Does investment in customer engagement initiatives pay off?
How can firms engage their customers? She proposes that encouraging customers to take part in gifting behaviors is one way to effectively
engage them with the firm and to consequently see profitable outcomes. She looks at individual transactions over time and examines whether
customers who engage in gifting behaviors (i.e. give gifts, receive gifts, buy or redeem gift cards) are more profitable than customers who do
not engage in gifting behaviors. Yashoda has presented some of her work at the Marketing Science and Winter AMA Educators’ Conferences. In her spare time she is a
sports enthusiast, foodie, and dog lover.
Scholarly Connections
Bleier, Alexander
University of Cologne
Alex Bleier is a Ph.D. Candidate at the Department of Retailing and Customer Management at the University of Cologne, Germany. His
research interests include personalized online marketing, consumer privacy and customer relationship management. In his dissertation, to be
completed in fall 2013, Alex investigates the success drivers and underlying psychological processes of retargeting, a special form of
personalized online advertising. He has presented his corresponding work previously at the Marketing Science Conference 2012 and 2011,
invited talks and doctoral seminars.
Alex joined the University of Cologne in November 2009, after graduating in business administration from Goethe-University Frankfurt among
the top 5% of his class. During his studies, he gained international practical experience as an intern with two top-management consultancies in
Germany as well as the German-Argentine Chamber of Industry and Commerce in Buenos Aires, Argentina. Alex was also a working student at
the marketing department of a major retail and banking system provider. An exchange semester at the National University of Córdoba,
Argentina, and a High School exchange year at Gothenburg Public Schools, NE, USA, furthermore contributed to valuable experiences abroad.
In his spare time, Alex enjoys playing in a basketball team, traveling and occasionally playing in a music band.
Boegershausen, Johannes
Maastricht University
Johannes Boegershausen is a Ph.D. candidate at the School of Business and Economics, Maastricht University, the Netherlands. He is also
affiliated with the Service Science Factory. His main research interests are the dark sides of customer behavior, the management of customeremployee interfaces and transformative consumer research. In his dissertation research, he investigates customer forgiveness, (brand) hatred,
and other more subtle forms of customer misbehavior. Furthermore, he is also involved in an on-going research program aimed at
understanding the behavior of collective customers (i.e., families). In particular, this program investigates how service providers and noncommercial players enable and inhibit goal pursuit in crucial life projects of consumers as well as their effect on hedonic and eudaimonic wellbeing outcomes. Prior to entering the Ph.D. program, Johannes received an B.Sc. in business administration from the Catholic University of
Eichstätt-Ingolstadt, Germany, and a M.Sc. in marketing (cum laude) from Maastricht University.
Scholarly Connections
Botner, Keith
University of Utah
Keith Botner is a third-year doctoral candidate in marketing at the University of Utah. His research is mainly centered in the domain of
Behavior Economics and Consumer Decision making, bringing in both experimental and econometric tools to answer research questions.
Specifically, his research examines areas such as (1) the impact of message framing on persuasion, (2) the effect of stimuli sequencing on
estimation of unknown quantities, (3) consideration set generation in the context of product positioning and (4) consumer’s risky choice as a
function of gains or losses of others.
Byun, Kyung-Ah (Kay)
Texas Tech University
Kyung-Ah (Kay) Byun is a third-year PhD student at the Rawls College of Business Administration, Texas Tech University. She is interested in the
negativity effects in general. Her dissertation focuses on the effects of product recalls on consumer behavior and commitment, and on sales
dynamics across product categories and brands using Functional Data Analysis. Some of her other projects include prelaunch product
adoption, negative WOM, location-sharing behavior, and so on. She has published her works in the conference proceedings for Marketing
Science, American Marketing Association, and the Academy of Marketing Science. Prior to her doctoral studies, she has worked as a marketing
and sales manager in the insurance industry. She holds a BA in International Trade and a MBA from Kyung-Hee University in South Korea, and
a MA in International Relations from the University of Chicago.
Scholarly Connections
Chan, Terri
University of Hong Kong
Terri is a third year PhD student in Marketing at the University of Hong Kong. She received her Bachelor’s degree in Psychology from the
University of Hong Kong and MPhil in Social & Developmental Psychology from the University of Cambridge. Terri’s research interests include
customer engagement & enjoyment, branding and cross-country studies (e.g. country-of-origin effects). Currently she is examining the role of
customer engagement on service experience in a theme park context. In addition, she has research collaborations with the HKU Medical
School and government agencies in Hong Kong. On the side, Terri enjoys oil painting, travelling and Thai-boxing.
Chang, Hua
Drexel University
Hua Chang is a Ph.D. candidate in Marketing at the LeBow College of Business, Drexel University. His research interests include branding,
cross-cultural marketing, and marketing communications via social media. His dissertation examines whether and how consumers develop
sense of ownership towards brands, and what consequences specific marketing activities (e.g. brand acquisition and brand extension) have
for brand performance. His work has appeared in the Journal of Health Communication. He has also presented research papers at several
leading conferences, including ACR, the Summer and Winter AMA, and SJDM. One of Hua’s research projects on social media marketing won
the Best Paper Award for Marketing Research and Analytics Track at 2012 AMA winter Conference. Prior to entering the PhD program, Hua
earned his Master’s degree in Mass Communications from Washington State University, and a B.A degree from Beihang University, China.
Scholarly Connections
Chaudhry, Alexander
Rice University
Chaudhuri, Malika
Alexander Chaudhry is a doctoral candidate in marketing at the Jones Graduate School of Business, Rice University. He's worked for 2 years as a
research analyst for the marketing, finance and accounting departments at the Jones School. Before joining Rice, he traveled the world working
in the oil and gas industry. He received a B.S. in Computer Science from the University of Houston. His research interest is analyzing scanner
panel data to understand the dynamic choice behavior of households using econometric models; specifically the influence of cross-category
dependencies on promotional campaigns, retail price optimization and household mental budgets.
Michigan State University
I am a Ph.D. candidate in the Department of Marketing at the Eli Broad College of Business, Michigan State University (MSU). I received a
master’s degree in Economics from Indian Statistical Institute followed by a second masters and a Ph.D. in Economics and Agriculture
Economics respectively from MSU. Prior to joining the marketing program, I worked as an instructor in the Department of Finance at MSU. My
current research interests primarily focus on strategic marketing, business and market modeling. My dissertation essays are broadly concerned
with the impact of price and promotion effects on firm performance. The first essay analyzes effectiveness of marketing strategies, such as
sales promotions and technological innovations on firms’ short and long run performance, with special reference to the U.S. automobile
industry. My second essay uses survival analysis to examine the time period for which U.S. pharmaceutical firms continue their promotional
activities on prescription drugs after they have gone off-patent and encounters generic competition. The third essay investigates impact of
price promotions in the grocery industry using latent growth modeling, while utilizing 12 categories of products.
Scholarly Connections
Chu, Maggie Y.
Chinese University of Hong Kong
Maggie Y. Chu is a doctoral student from The Chinese University of Hong Kong. After completing her undergraduate and master studies,
Maggie had been working in the education sector. Until recent years, she has fully committed to pursuing a Ph.D.
Maggie is interested in doing research on consumer behavior. In particular, her research interests include choice freedom, consumption
failure, affect and evaluative judgments. For her dissertation, Maggie examines the effects of perceived control on consumers’ responses to
consumption failures. More specifically, she looks into situations where the unfavorable outcome is preceded by a series of choices (i.e.,
decisional control). Existing evidence regarding the impact of perceived control in aversive situations are conflicting. The perceived control
literature suggests that one’s perception of control can offset the effect of a negative experience. At the same time, control may also heighten
a sense of responsibility over the unfavorable outcome and thus intensify negative reactions such as regrets. Her dissertation attempts to
resolve this ambiguity.
Cook, Laurel
University of Arkansas
I am a Ph.D. student at the University of Arkansas. Most of my research concerns a number of social issues. These include consumer
collaboration, social media, health and nutrition, and corporate social responsibility. For example, “Health Risk Factors and Their Effect on
Consumers’ Use of Nutrition Facts Panels” was published in Journal of Consumer Affairs and “Leaner Choices? The Potential Influence of the
Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products” was recently published (2013) at the
Journal of Public Policy & Marketing. I have presented my work at eight national conferences and several doctoral symposiums. For teaching,
my experience includes marketing research and strategy in addition to several guest lectures for graduate-level classes.
Prior to entering the doctoral program in Fall 2010, I worked for 6-1/2 years as a brand manager with Black & Decker. I worked specifically
with the Porter-Cable and Delta Machinery brands and was heavily involved in coordinating product launches and national marketing
campaigns. My experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries. I also
worked as an adjunct marketing professor in addition to serving a local non-profit agency as marketing manager.
Scholarly Connections
Cornil, Yann
INSEAD
Yann Cornil is a third year PhD student in marketing at INSEAD. Yann’s primary research area is consumers’ eating behaviour, which he studies
from different angles: visual perception, affective forecasting, identity, emotions, as well as biological factors. His work on the effects of
vicarious losing and winning on food preferences, with INSEAD Professor Pierre Chandon, was recently accepted by the journal Psychological
Science. Yann is also involved in a multi-disciplinary project on the environmental and biological drivers of obesity, with marketing researchers
from INSEAD and medical researchers from Hospital La Pitié Salpétrière Paris. Before starting his PhD, Yann graduated with a Master’s degree
in Management from HEC Paris, and worked as a marketing analyst at BNP Paribas during three years.
Damangir, Sina
University of Houston
Sina Damangir is a Ph.D. candidate in the Marketing Department at the University of Houston Bauer College of Business. His research interest
focuses on incorporating big data on online consumer behavior into marketing research methods. In his dissertation, he proposed two
approaches for leveraging online tracking data on consumer interest in market response modeling. In particular, by augmenting data from US
auto industry with data on consumer online behavior, he explores the potential of using online metrics of consumer behavior as proxies for
the dynamic trends in the market structure: 1) volume of online search for product features as a proxy for the relative importance consumers
place on the product features and 2) intensity of cross-shopping infered from granular online quote data as a proxy for the intensity of
competition between the products. Sina got his B.S. in mechanical engineering and MBA from Sharif University of Technology.
Scholarly Connections
Davis, Svetlana
Queen’s University
th
Hello! My name is Svetlana Davis and I am a 4 year Ph.D. candidate in Marketing at Queen’s School of Business. I have successfully completed
my dissertation proposal and working towards defence. My research focuses on understanding strong consumer-brand relationships and
associated limitations. In particular, I investigate how consumers with strong brand relationships react to situations of service failures and how
companies can mitigate such reactions. In this context, I investigate different mechanisms of how consumers form their fairness judgments. I
am also working on research in the area of self-regulation. My research appeared in national conferences such as ACR and has been
recognized with various awards and scholarships (e.g. OGS).
Deng, Yiting
Duke University
Yiting Deng is a Ph.D. candidate in Marketing at the Fuqua School of Business, Duke University. She received her B.A. in economics, B.S. in
statistics, and M.A. in economics from Peking University before joining the Ph.D. program. She also holds an M.S. in statistics from Duke
University. She is interested in studying the effects of traditional and social advertising as well as the corresponding implications on advertising
targeting and customization. She is also interested in topics related to learning and matching in the social environment. Her research applies
structural models and Bayesian methodology.
Scholarly Connections
Dingus, Rebecca
Kent State University
Rebecca Dingus is a third-year Ph.D. candidate in Marketing at Kent State University. Her research interests include personal selling, sales
management, and international sales issues. Rebecca’s dissertation is on the management of a multinational sales force. She employs a
transaction cost framework to explain how a sales manager needs to be adaptive in light of the added uncertainty due to the multicultural
nature of diverse sales forces and international markets. For a paper on salesperson social media use, Rebecca received a 2013 Doctoral
Fellow Award at the National Conference in Sales Management. She currently serves as the Vice-Chair of Research for AMA’s DocSIG, through
which she is responsible for the annual Who Went Where survey. Before joining Kent State, Rebecca earned her B.A. in Mathematics and MBA
from Ohio University. She has experience in retail management and buying. On the side, Rebecca is an enthusiastic baker and a competitive
horseback rider.
Dyachenko, Tatiana
Ohio State University
I am curren tly a PhD candidate at The Ohio State University. I am interested in Bayesian Marketing Models and mathematical psychology. Prior
to Ohio State I worked for four years as a Senior Research Analyst at Maritz, Inc. and as a Marketing Database Analyst at the Home Decorators
Collection (part of HomeDepot). I hold an MBA with concentration in Marketing and a Master of Marketing Research.
Scholarly Connections
Dzhogleva, Hristina
University of Pittsburgh
Hristina is a third-year doctoral student at the University of Pittsburgh. Her research interests lie in the area of consumers’ self-control.
However, contrary to most extant research on the topic, in her dissertation Hristina explores both the individual and social dynamics of
consumers’ self-regulation. Essay 1 focuses on the individual state of the consumer, considering cognitive strategies used in self-control
contexts. Progressing toward understanding the social dynamics of self-control, Essay 2 examines the interplay of social identity threats and
self-control. Finally, Essay 3 studies self-control through a purely “social lens” and examines how dyads navigate shared self-control challenges
together. Hristina’s dissertation won the ACR/Sheth Foundation Dissertation Award (2012), SMA Dissertation Proposal Runner-Up Award
(2012), Emerald/EFMD Outstanding Doctoral Research Highly Commended Award (2012), as well as was selected as one of the three finalists
for the AMS Mary Kay Dissertation Competition (winner to be selected in May 2013). Hristina also does research on in-store decision making,
specifically focusing on how to promote healthier food choices among consumers. Hristina has presented her research at ACR, SCP, and SMA
conferences. Prior to joining the Ph.D. program at Pitt, Hristina earned a BS degree (summa cum laude) in Marketing and Finance from
Ramapo College of NJ, as well as worked for Mercedes-Benz USA and a small consulting firm in NYC.
Eslami, Hossein
NUS Business School, Singapore
Hossein is a PhD student in marketing at NUS Business School, Singapore. His research interests include new product diffusion, empirical
models of consumers’ adoption behavior, and learning models. In his dissertation he studies the adoption of solar panels by households. He
uses a micro foundation model incorporating payoff uncertainty to understand why different households adopt solar panels at different points
in time and how governmental incentives policies affect their adoption behavior.
He holds B.Sc. degree in industrial engineering from Amirkabir University of Technology, Tehran, and M.Sc. in in industrial engineering from
National University of Singapore. He has worked for nearly two years as a market research analyst in a private consulting firm in Tehran.
During his free time he enjoys reading, watching movies, and travelling whenever possible..
Scholarly Connections
Esmark, Carol Lee
University of Tennessee
Carol Lee Esmark is a third year doctoral student in the department of Marketing and Supply Chain Management, College of Business
Administration, University of Tennessee. Her research interests include retailing, shopper behavior, and shopper marketing. She has an
upcoming article in the Journal of Business Research as well as her work having appeared at the Southeast Marketing Symposium, Academy of
Business Research Conference and American Marketing Association / American Collegiate Retailing Association Conference. Her teaching
experience includes demand management, consumer behavior, and intermediate marketing. She is currently working towards completing her
dissertation.
Farmer, Adam
University of Kentucky
Adam Farmer is a doctoral candidate in the Department of Marketing, Gatton College of Business and Economics, University of Kentucky.
Adam’s research focuses on consumer behavior, specifically in the domains of political ideology (the fundamental differences between liberals
and conservatives), decision making, and sustainability. He has a forthcoming article in the Journal of Consumer Research which focuses on
political ideology and sustainability. His work has appeared at various conferences including the Association for Consumer Research and
Society for Consumer Psychology. Adam has also taught courses in marketing research and consumer behavior.
Scholarly Connections
Ferecatu, Alina
ESSEC Business School
Festjens, Anouk
Alina is completing her fourth year as a Ph.D. candidate in Marketing at ESSEC Business School, France. She applies experimental economics
and Bayesian analysis to study decision biases in marketing contexts, and to devise individual specific strategies to overcome these biases.
Alina was a visiting scholar in the Scancor Program at Stanford University and at the Laboratory for Behavioral Operations and Economics at UT
Dallas. She received her M.Sc. in Economics, Applied Statistics concentration, from Shizuoka University, Japan and her B.A. in Marketing from
the Academy of Economic Studies, Romania.
Katholieke Universiteit Leuven
Anouk Festjens is a fourth year PhD student in the Center for Research in Marketing and Consumer Science at KU Leuven, Belgium. She
graduated with a Master of Business Economics from the KU Leuven (July 2009). She investigates how consumers decide upon time outcomes. In
particular, she demonstrates that prospect theory’s value function is not S-shaped in the time domain. In another project, she shows that
women’s financial decisions are affected by (tactile) sexual primes. Her research is conducted together with Sabrina Bruyneel (KU Leuven),
Siegfried Dewitte (KU Leuven), Enrico Diecidue (INSEAD) and Chris Janiszewski (University of Florida). Her doctoral studies are funded by a
research grant from the Research Foundation Flanders. She presented her work at SCP (Las Vegas), EMAC (Lisbon) and BDRM (Boulder) and has
papers at various stages of the review process at leading journals in the field.
Scholarly Connections
Gao, Haibing
University of Florida
Gironda, John
Haibing Gao is a third-year PhD student in Marketing at Warrington College of Business, University of Florida. He received a master in statistics
from University of Florida and a master in operations research from Rensselaer Polytechnic Institute. His research interests include marketingfinance interface and creative selling strategies. He is currently working on a project exploring how pre-recall advertising may affect potential
negative impacts of product recalls on the stock market. In his spare time, Haibing enjoys music, traveling, and watching soccer.
Florida Atlantic University
John Gironda is a Marketing Doctoral Candidate in his fourth year at Florida Atlantic University in Boca Raton, Florida, USA. He is currently
working on his dissertation entitled: Tailored vs. Invasive Advertising: An Empirical Examination of Antecedents and Outcomes of Consumers’
Attitudes Toward Personalized Advertising. His teaching and research interests include Internet Marketing, E-Commerce, Branding, Social
Media Marketing, Advertising, and Consumer Behavior. He has presented research papers at multiple academic conferences including the
American Marketing Association Summer Educators’ Conference and the Academy of Marketing Science World Marketing Congress.
Scholarly Connections
Giroux, Marilyn
Concordia University
Marilyn Giroux is a Ph.D. candidate in Marketing and a lecturer in Marketing at the John Molson School of Business, Concordia University. She
holds a BSc and MBA in Marketing from University Laval, Canada. Her research interests are in the areas of branding, consumer behavior and
marketing communications. She is currently studying topics related to brand personality perceptions, brand communication styles, identity
theories and social influence. Her work has been presented at conferences such as the Association for Consumer Research Conference (ACR),
the Society for Consumer Psychology Conference (SCP), the American Marketing Association Conference (AMA), and the Administrative
Sciences Association of Canada Conference (ASAC). She has been awarded with the TD Bank Doctoral Fellowship from Concordia University.
Her industry experience includes market research, brand management, sponsorships and marketing communications.
Guitart, Ivan
IESE
Ivan Guitart joined the PhD program of IESE in 2009. His research focuses on the design of introduction strategies for new technologies. His
work seeks to answer questions such as what are the optimal quality, price, and timing to introduce the new technology, and what should be
the order of introduction across consumer segments. To answer these questions, Iván uses econometric models to estimate consumer
preferences, and optimization models for the design of new products and introduction plans. He has applied his research to the automotive
industry.
Recently, he started a research project in the area of B2C marketing communications. The objective is to understand how companies create
value through advertising and how consumers react to these initiatives. To unveil consumer responses and develop theory he employs data on
advertising content and sophisticated econometric models.
Prior to joining the PhD program, Iván worked at IESE as a research assistant in the marketing department. He coauthored two case studies
and helped in the econometric analysis of multiple research papers. Iván holds a Master of Research in Management from IESE, and a Master in Engineering and a B.S.
in Industrial Engineering from Pontificia Universidad Católica de Chile.
Scholarly Connections
Hair, Michael
Georgia Institute of Technology
Michael Hair enrolled at the Sheller School of Business at Georgia Institute of Technology in 2010. He is pursuing a PhD in Marketing, with an
emphasis in consumer behavior. Michael also teaches a consumer behavior class at the undergraduate level.
Michael’s research focuses on the effects of consumption goals on cognitive processes and decision outcomes. His work with Dr. Samuel Bond
addresses how consumers’ attention and weighting of product attributes changes when they consider and state their consumption goals prior
to making a choice, which ultimately affects their level of satisfaction. In other work, Michael explores how consumption goal activation
affects recall of positive and negative information in a choice context. Michael is also collaborating with Dr. Koert van Ittersum to study how
perceptions of taste and healthiness interact with budgetary constraints to influence consumers’ food choices.
Upon completion of his PhD, Michael hopes to secure a tenure-track faculty position at a large research institution. There, he will be able to
continue his consumer behavior research advance knowledge in the field, while also contributing to the growth and education of
undergraduate students.
Hanson, Nicole
Texas A&M University
Nicole Hanson is a doctoral student in Marketing at the Mays Business School, Texas A&M University. Her research interests include
innovation, emerging markets, new product development and franchising. Her paper with Venkatesh Shankar, “How Emerging Markets are
Reshaping the Innovation Architecture of Global Firms,” has been accepted into the Review of Marketing Research; working papers include
“The Effects of Governance Mechanisms on Distribution Expansion: An Empirical Analysis in the Franchising Context” with Venkatesh Shankar
and Gary Frazier, and “The Impact of New Product Development Offshoring to Emerging Markets on Shareholder Value” with Venkatesh
Shankar. She teaches Innovation and New Product Management.
Scholarly Connections
Harmeling, Colleen
St. Louis University
Colleen Harmeling is a doctoral candidate at Saint Louis University in Saint Louis, Missouri. Prior to joining the Ph.D. program in International
Business and Marketing at the John Cook School of Business, Colleen earned her Bachelor’s degree in Communications and Business
Administration from the Southeast Missouri State University. After graduation, Colleen attended the University of Tampa where she completed
her Masters in Business Administration with an emphasis in Marketing and International Business. Colleen has held numerous positions in
industry including Visual Merchandising Manager for Gap clothing, Community Marketing Manager for Barnes and Noble Booksellers and other
marketing and management positions in retail, government and not-for-profit organizations. Her research interest is in examining customer
relationship development and exploring how relationships improve both customer value and firm performance. She focuses on the
investigation of transformational events across customers and over time in business-to-business, services, consumption and retail
relationships.
Hassan, Magda
Cambridge University
Magda received her MPhil in Innovation, Strategy & Organisation from the University of Cambridge, her Masters in Management Science from
the German University in Cairo and her BA in Business Administration from Cairo University. During her studies Magda has worked in a
number of Egyptian NGOs and initiatives in micro-credit and education.
Before joining the University of Cambridge, Magda was employed as a Teaching Assistant in the German University in Cairo where she
tutored/supervised undergraduate students in Human Resource Management, Change Management, Research Methods and Innovation. Since
2010 she has been the teaching assistant for the Cambridge Executive MBA's marketing course at Cambridge Judge Business School.
In 2012 Magda became the Co-Founder of a new student initiative at Cambridge Judge Business School - M4D (Managing for Development) that aims to bring together management academics, practitioners, and students who care about global poverty.
Magda's general research interest is the role of management science in addressing global poverty challenges. Her current work focuses on discovering strategies to
improve the performance of micro-enterprises operating in resource poor environments. Of particular interest to her is the role marketing plays in micro-enterprises'
financial performance and ability to scale.
Scholarly Connections
Haviv, Avery
University of Toronto
Avery Haviv is a fourth-year Ph.D candidate in Quantitative Marketing at Rotman School of Management, University of Toronto. His research
interest is in the methodology and application of dynamic models to solve problems in marketing. In one methodological research initiative,
Avery is working on the development of dynamic models that relax the assumption, rejected by research in consumer behaviour and
economics, that consumers discount exponentially. In a joint project on brand building, Avery modelled the impact of firms' advertising
investments, exploring how changes in brand value depend not only on a firm's advertising, but also on the advertising strategy of the firms'
competitors. For his thesis, Avery is estimating a dynamic consumer inventory model that accounts for seasonal variation in consumption
preferences. This model will explore optimal pricing policies in the face of changing seasonal demand, and develops an algorithm that
incorporates cyclical variables in dynamic games at no additional computational burden. Avery earned a Bachelor of Mathematics degree
Honours Statistics, from the University of Waterloo and a Master of Science, Honours Statistics from the University of Toronto where he
received the Teaching Assistant Award for Excellence. He has also worked as a consultant in the market research industry.
Hsu, Chun-Ka (Tommy)
Old Dominion University
My name is Chun-Ka “Tommy” Hsu. I am originally from Taiwan and currently the Ph.D. Candidate in Marketing with a major emphasis on
International Business at Old Dominion University. My dissertation focuses on the effectiveness of comparative advertising which examines
the differential effectiveness of direct versus indirect comparative advertising. Using five experimental studies, I investigate four moderating
variables on the effectiveness of direct versus indirect comparative advertisement. Other than comparative advertising, my research interests
also include loyalty programs, consumer well-being, and global M&A (mergers and acquisitions) branding strategy. I have taught various
courses including Introduction to Contemporary Business, Marketing Principles and Problems, Advertising Strategy, Consumer Behavior and
Marketing Research. The fact that each class has given a different experience makes me love teaching even more. In addition to research and
teaching, I am in love with sports. When I have free time, I play and watch different sports games. That makes me relaxed and happy.
Scholarly Connections
Hybnerova, Katie
University of Mississippi
Katie Hybnerova is in the third year of the PhD Marketing program at The University of Mississippi. Her research interests are in sales and
the buyer-seller interaction. Dr. Victoria Bush is the Chair of Katie’s dissertation which focuses on team selling and the capabilities of the
salesperson. She is scheduled to propose her dissertation in June, 2013. In addition to sales research, Katie has also worked on research in
the areas of marketing deception and ambivalence. She has presented papers at AMA and SMS. Her teaching interests are in Personal
Selling and Sales Management.
Ilyuk, Veronika
Baruch College
Veronika Ilyuk is a Ph.D. Candidate in Marketing at the Zicklin School of Business, Baruch College, CUNY. She received her Bachelor’s degree in
International Marketing from Baruch College and was selected Valedictorian of her graduating class. Her research interests include consumer
behavior—specifically the effects of contextual factors on product inference formation and subsequent decision making, product experiences
(e.g., efficacy judgments), and reliance on heuristics—within a health context (Pharmaceutical and Food & Beverage industries). Her current
projects study consumers’ intuitive beliefs about product efficacy duration, the effects of product packaging on efficacy expectations and
consumption experiences, and the effects of products’ location in a visual space on attribute inferences and choice. Veronika’s interest in this
domain stems from her background in Marketing/Psychology at Baruch College and experience studying European Business Strategy in
Copenhagen, Denmark and Brussels, Belgium. She received the Mills-Tennenbaum Award for the Fall 2011-Spring 2012 semesters and the John
A. Elliott Teaching Award in Fall 2012. She teaches undergraduate Introduction to Business and MBA Marketing Management in the Health
Care Administration Program at Baruch College.
Scholarly Connections
Jung, Kiju
University of Illinois, Urbana-Champaign
Kiju Jung is a PhD candidate in the Department of Business Administration, University of Illinois at Urbana-Champaign. His research has three
streams: sustainability, consumer behaviors and well-being in emerging markets, and pure curiosity in social and consumer psychology
interface. First research stream focuses on understanding how to better embed sustainability into human consumption practices, using
theoretical approaches ranging from social information processing, risk perception, construal level theory and attitude/behavior changes.
Second research stream aims to explore human functioning and remedy human ill-being in subsistence marketplaces by bringing both
psychological and sociological accounts, investigating how ecological factors such as poverty, literacy and social network interact with
psychological factors such as thinking styles, fate beliefs, and construal levels. Last research stream stems from pure intellectual curiosity. The
current curiosity surrounds effects of power and gender in human interactions and in human-nonhuman interactions. As an example, he
investiages how the gender of hurricanes affects people's behaviors (e.g., fatalities, evacuation decision, panic purchase, empathy toward
female versus male victims) by combining historical archival data analysis and lab experiments together. (e.g., death tolls caused by all
hurricanes since 1950 as a function of intensity of hurricane and perceived femininity of hurricane name).
Kang, Esther
State University of New York, Buffalo
Esther Kang is a behavioral PhD student of Marketing at the University at Buffalo - SUNY. She holds B.S. in Biology (Minor: Psychology) and
M.A. in Marketing from Ewha Womans University, Korea. Her research takes the working memory perspective to examine the consumer
learning processes of information update, price cognition, and product usage. Her research has been presented at the Society for Consumer
Psychology and the Association Consumer Research. She received the New York State / GSEU professional development award in 2012. She
has taught Principles of Marketing as a recitation instructor.
Scholarly Connections
Kanuri, Vamsi K.
University of Missouri
Kapitan, Sommer
Vamsi K. Kanuri is a third year Ph.D. candidate in marketing at the University of Missouri, Columbia. His research primarily focuses on customer
value creation in two-sided markets, effectiveness of digital and multi-channel marketing strategies, and financial consequences of various
strategic investments. In his dissertation, Vamsi is working with newspaper firms to solve topical product offering and pricing challenges
confronting media platforms. His research has been published in academic and practitioner journals such as Strategic Management Journal,
the Journal of Business Research, and Harvard Business Review. Prior to joining the Ph.D. program, Vamsi earned a bachelor’s degree in
computer science from Jawaharlal Nehru Technological University in India and a Master’s degree in business administration from the
University of Missouri, both with distinction. He also worked as a Software Engineer at Infosys Technologies Limited and Nokia Private Limited.
University of Texas, San Antonio
Sommer Kapitan is a doctoral candidate in marketing at the University of Texas at San Antonio. She delights in studying irrational consumption
behaviors driven by mood and emotion, particularly disgust and attachment, and can’t get enough of public policy thinking on sustainable
practices. As a Canadian-American (she became a U.S. citizen in 2010), Sommer parlays her attraction to sacred natural landscapes into her
research on consumer behaviors that support sustainable living. She earned a bachelor’s and master’s from Texas A&M University, where she
spent two years lecturing in business before joining the program at San Antonio in 2009.
Scholarly Connections
Kim, Hwang
Cornell University
Hwang Kim is pursuing a PhD in Marketing at Cornell University's Johnson Graduate School of Management since 2009. His major research
interest lies in developing quantitative models to analyze and forecast consumer behavior using statistical methodologies.
One of his ongoing research projects aim to measure customer value under social network platforms. In the social networks, consumers
influence others connected with social interactions. However, traditional measures of valuing customers which incorporate their own
expenditure represents only a fraction of the potential value. His research proposes a new customer valuation model by translating not only
their own expenditure but also their influence to others connected in networks into a dollar value of customers.
Another project deals with developing an empirical model when consumers are engaged in multiple social networks. In the real world, people
belong to multiple social networks, for example, Facebook and Twitter, school and work, etc, and friends are often overlapped over multiple
networks. His research investigates whether the influence of the overlapped friends is synergic or redundant.
Prior to beginning his doctoral studies, he worked for two years as a fashion designer. He obtained his master degree in statistics from Cornell University. Hwang Kim
enjoys playing various musical instruments.
Kim, Soo
Northwestern University
Soo Kim is a fourth year doctoral student in Marketing at the Kellogg School of Management, Northwestern University. Her research examines
consumers’ use of symbolic consumption as a means to deal with various self-threats. She is particularly interested in how consumers respond
to the experience of boredom when the experience is attributed to the self, as opposed to the environment. She is also interested in examining
what consumers can do to minimize unnecessary consumption in response to self-threats. Soo’s work has been published in the Journal of
nd
Consumer Research and has been presented at ACR, SCP, TADC, and the Whitebox Conference. She was also a doctoral fellow at the 42
Haring Symposium. Prior to her doctoral studies, she received her M.S. in communication from Cornell University, where she taught Visual
Communication at the undergraduate level.
Scholarly Connections
Kim, Sunghoon
Penn State University
Sunghoon is a doctoral candidate in Marketing and Operation Research at the Pennsylvania State University. He also has three relevant master
degrees: Master in Applied Statistics from the Pennsylvania State University, M.S. in Marketing from the University of Illinois at UrbanaChampaign, and MBA from the University of Minnesota at Twin Cities. One of his research interests focuses on developing new segmentation
methodologies simultaneously identifying the underlying market segments and the key drivers (one of them was published at the Journal of
Marketing Research, 2012). He is currently extending the method into various new directions such as constrained variable selection models
and multivariate choice cases. Second, Sunghoon is also interested in spatial models in marketing and has been developing a new Bayesian
Geographically Weighted Regression model for identifying geographical patterns of key drivers of customer satisfaction. Prior to his academic
career, he worked as a brand manager in food manufacturing industry and service industry.
Lambotte, Soraya
University of Chicago
Soraya Lambotte is a Ph.D. candidate in Marketing at The University of Chicago Booth School of Business. Her research is at the intersection of
motivation and identity, with implications for consumer behavior and marketing. Soraya is interested in understanding the various factors that
define and impact individuals' sense of self, from personal to social, and subsequently influence their choices and behavior. Her work has been
published in Psychological Science and she has presented her work at the Association of Consumer Research, the Society for Consumer
Psychology, and the Society for the Study of Motivation. Soraya was born in Belgium, and holds a B.A. in Economics from the University of
Chicago.
Scholarly Connections
Lee, Hwa-young
McGill University
Leizerovici, Gail
Hwa-young Lee is a Ph.D Candidate in Marketing at the Desautels Faculty of Management, McGill University, Canada. Prior to starting her
Marketing studies at McGill, she earned her M.A. degree in Economics from Queen’s University (2008) and subsequently completed her
course requirements toward a Ph.D in Economics at McGill. Hwa-young’s primary research interests are in the areas of game-theory and
information economics, including signaling and product bundling. Specifically, her research focuses on understanding the effects of
asymmetric information between market agents, interdependency of product categories, compatibility of products and bundling decisions. In
addition to research, her teaching interests lie in the areas of marketing management, retail management and marketing research. She has
taught Marketing Management I at the undergraduate level and received an Excellence in Teaching Award for her lecturing in the summer of
2012.
University of Western Ontario
Gail Leizerovici is a fourth year PhD Candidate at Western University at the Ivey School of Business. Her dissertation supervisor is June Cotte
and her research focuses on the process and consequences of musical transportation. Gail’s work in this area is a direct result of her
background in the performing arts combined with an interest in the experiential consumption literature. She utilizes a mixed-method
approach to capture both a rich phenomenological depiction of the individual musical listening experience, as well as experimental evidence
nd
to systematically define how the experience unfolds and what its effects on consumers are. Aside from her dissertation work, Gail teaches 2
year Marketing at Western University, and also conducts research in the area of pro-social behavior. Her work has been accepted at numerous
marketing conferences including Association for Consumer Research, Consumer Culture Theory and Marketing Science.
Scholarly Connections
Li, Xiaolin
University of Minnesota
Xiaolin Li is a fourth -year Ph.D. student in the Marketing Department at the University of Minnesota, Carlson School of Management. She
came to the Carlson School with a M.A. in Economics from Peking University in Beijing, China. Li’s research interests include incentive design
and incomplete contracting in business-to-business settings. In her work, she has employed field experiments and structural models in the
empirical industrial organization tradition to address these topics.
Liberali, Jordan M.
Erasmus University
Jordana M. Liberali is a Ph.D. student of marketing at the Erasmus School of Economics of the Erasmus University Rotterdam. She holds a
doctorate degree in Cognitive Psychology from PUCRS, Brazil. In 2010 she was a visiting doctoral student at the Laboratory of Rational Decision
Making at Cornell University. Her current research investigates what kind of information is better to provide in order to increase consumer
understanding in situations involving risky events. Her research interests include the psychology of judgment and decision-making, individual
differences in decision-making competence, behavioral economics and consumer memory. You can reach her at: [email protected].
Scholarly Connections
Lin, Chien-Wei (Wilson)
State University of New York, Binghamton
rd
Chien-Wei (Wilson) Lin is the 3 year doctoral student in Marketing with a minor in Organizational Behavior/ Leadership at the State University
of New York—Binghamton.
Wilson holds a MS in Marketing with a concentration in Integrated Marketing Communication (IMC) from University of Denver and an MBA
from National Chiayi University in Taiwan. He has more than four years of work experience in product and service management. Prior joining
the program at Binghamton University, he worked as a Marketing Manager at FamilyMart convenience store company in Taiwan.
As a member of Association of Consumer Research and Academy of Management, Wilson’s primary research focus is on studying the impact of
spending money versus time among different domains on consumers’ happiness such as balance in life and psychological well-being. He also
takes interest in areas of interface between Leadership and employee well-being from a managerial perspective. His papers have been
accepted by major management and consumer behavioral research conferences, such as Academy of Management Conference, Association of
Consumer Research Conference, and Society of Consumer Psychology Conference.
Lin, Song
MIT
Song Lin is a doctoral candidate in Marketing at the MIT Sloan School of Management. He is interested in theories of pricing, strategic
communication, consumer search and learning.
Scholarly Connections
Liu, Fan
University of Central Florida
I am a third year doctoral candidate in Marketing at the University of Central Florida and expect to graduate May 2015. My main research
interests focus on nonverbal expressions such as emotional affective displays, face perception and vocal cues. My work has been presented in
ACR, SCP, and AMA conferences. One paper has been published in the International Journal of Research in Marketing and another one is
currently under review at the Journal of Experimental Social Psychology. I have been awarded the Transformative Consumer Research Grant
from ACR and Sheth Foundation in 2011, and have received the honor of the AMA Sheth Foundation Doctoral Consortium Fellow in 2013.
I have been teaching undergraduate courses including Integrated Marketing Communications and Global Marketing, and working as a teaching
assistant for Consumer Behavior both at the graduate and undergraduate levels. I hold a Bachelor's degree in Business Administration from
Guangdong University of Foreign Studies in China, a Master’s degree in Cinema Studies from University of Bristol in U.K., and an M.B.A. degree
from University of Alaska Fairbanks. Before pursuing my doctoral degree, I worked in multimedia and international trade industries.
Liu, Lin
University of Southern California
Lin Liu is a Ph.D. candidate in Marketing Department at University of Southern California. His research interests include online shopping
intermediaries, consumer search, and e-commerce. Lin holds an MS and BS in Computer Science respectively from Emory University and
Tsinghua University and an MBA and MA in Economics from University of Missouri-Columbia. His work is forthcoming at Management Science.
Scholarly Connections
Liu, Richie
Washington State University
Richie Liu is a Ph.D. candidate at Washington State University (WSU). He earned his B.S. degree in Economics at Santa Clara University and his
M.B.A. degree at Gonzaga University. His primary research interest lies in the area of branding, and his dissertation focuses on rebranding.
Specifically, he is developing a framework that facilitates examining consumer and investor responses to rebranding. He has presented his
work at conferences such as the European Marketing Academy (EMAC). Prior to joining WSU, Richie was a vice-president in corporate banking.
In his spare time, he enjoys his family and playing various sports.
Ma, Judy
Rensselaer Polytechnic Institute
Judy Ma is a doctoral candidate in Marketing at the Lally School of Management and Technology at Rensselaer Polytechnic Institute. Her
research interests lie in the areas of innovation and marketing strategy. More specifically, her research focuses on marketing strategies for
green innovations and high-technology products. She is also interested in the impacts of new product development and marketing efforts on
firm performance. Prior to pursuing her PhD, Judy received her Bachelor of Business Administration from the Ross School of Business at the
University of Michigan.
Scholarly Connections
Maity, Devdeep
Oklahoma State University
Devdeep Maity (MBA, SBS Swiss Business School/ Alliance Business Academy, India) is a Doctoral Candidate in the Department of Marketing at
Oklahoma State University (OSU). Presently, he is in his fourth year in the program and completing his dissertation on the underlying
psychological phenomena of customer participation and its impacts on customers’ product return behavior. His primary research domain is
retailing, with a specific focus on consumer and product relations. Some of the achievements during the past academic year include presenting
eight scholarly papers at several marketing conferences, including American Marketing Associations (AMA), Academy of Marketing Science
(AMS), and Association for Collegiate Marketing Educators (ACME). Other scholarly accomplishments include a recent acceptance of his work
at Psychology and Marketing and a “revise and resubmit” request at Journal of Retailing and Consumers Services. He has received a
supplementary fellowship, several grants from Dr. Richard Poole, and multiple travel grants from the Department of Marketing as well as the
Spears School of Business at OSU. Devdeep’s teaching interests include Retailing and Consumer Behavior, among others. He has taught a
variety of undergraduate courses including Retailing Management, Consumer and Market Behavior, and Promotional Strategy. He has received
“outstanding doctoral student teacher” award and has been recognized as a “role model” by one his students in the Delta Delta Delta
organization at OSU. Devdeep has also served as a judge for various graduate and undergraduate level competitions and presentations. He also served as an academic
reviewer for the several marketing conferences and has been actively involved in various community services that include the Humane Society of Stillwater, Oklahoma.
Mamun, Khandker Md Nahin
University of Strathclyde
Khandker Md Nahin Mamun is a 3rd year doctoral candidate in the Department of Marketing at the University of Strathclyde, UK. His primary
research interests are in SME internationalisation, dynamic capability, and entrepreneurial opportunity identification and his dissertation
focuses on international opportunity enactment by UK SMEs. The doctoral research aims to demystify how small and medium sized firms in UK
leverage different types of capabilities to enact international opportunities like foreign market entry, new product and process development,
or new cross-border relationship. Khandker has presented papers at the McGill International Entrepreneurship (IE) Conference and at the
European International Business Academy (EIBA) Conference. In his research, Khandker has adopted a quantitative research methodology and
is currently analysing data using partial least square techniques. Khandker obtained his first degree in Fine Arts and subsequently he obtained
MBA and MSc in International Marketing. Besides research he occasionally practices acrylic painting, digital art, and motion graphics.
Scholarly Connections
Mangus, Stephanie
Louisiana State University
Stephanie Mangus is a third year doctoral student in the Department of Marketing at the E.J. Ourso College of Business at Louisiana State
University. She received a B.A. from Ohio Northern University Sciences in 2005 and an MBA from the University of Cincinnati in 2009. Her work
experience includes marketing, fundraising, event planning, recruiting, and AACSB accreditation planning in higher education. She teaches
Principles of Marketing and Sales Management for undergraduate students at LSU, her teaching interests also include marketing
communications and relationship marketing. Her research interests include work in relationship marketing, consumer behavior, and sales. She
is currently working on her dissertation in the area of buyer-seller relationships in the sales context. Her research has been presented at
conferences by the American Marketing Association and the Academy of Marketing Science. In 2012, Mangus was honored with the Daryl
McKee Memorial Award from the LSU Department of Marketing in recognition of her collegiality, mentoring, and program stewardship. Her
research has been recognized by the Southeast Marketing Symposium with the 2013 William O. Bearden Research Award for her dissertation
proposal.
Matthes, Joseph
University of Nebraska
Joseph Matthes: I received my BSBA and MBA from Creighton University. Before seeking my Ph.D., I worked at Union Pacific Railroad for
five years. The majority of my time there was spent as a project manager in strategic planning, completing a vast array of research and
analysis projects for the rest of the marketing and sales department. As an academic I continue to develop specialties in the areas of
marketing channels of distribution and marketing applications of information technology. These two areas intersect and complement each
other well due to the overwhelming influence that marketing technologies have on the development and maintenance of distribution
relationships between firms. My research projects typically begin with exploratory or confirmatory qualitative depth interviews. Once the
interviews and literature review are complete, I collect quantitative data through surveys which can be analyzed with regression techniques
or structural equation modeling. I seek to examine new areas in which existing theory can be applied while simultaneously developing an
increased understanding of how internal and external company factors can alter a firm’s strategy and thus affect performance. I also seek
to develop meaningful models that allow practitioners to take realistic and actionable steps.
Scholarly Connections
May, Frank
University of South Carolina
rd
Frank May has an MBA from the Carlson School of Management at the University of Minnesota, and is a doctoral candidate (completing 3
year) at the Moore School of Business at the University of South Carolina, where he has received a University-wide Graduate School
Fellowship. Frank’s research interests are in the area of judgment and decision making, particularly with regard to time. He has two papers on
these topics that are at an advanced round of review at the Journal of Consumer Research. He also has other working papers, some of which
have been presented at conferences such as the Association of Consumer Research and the Society for Consumer Psychology.
McLaren, Lachie
Victoria University of Wellington
I am a PhD student from Victoria University of Wellington, New Zealand. Currently I’m in my third year of my PhD. My research seeks to better
understand the effects of interactivity in online banner advertisements on consumers’ attention to, processing of and attitude towards the ad.
In addition to interactive advertising my research interests include how consumers value information and how we promote and teach
marketing. As well as studying I work at the university as a tutor and have taught in our distance programme. I also have a position assisting
academics to use technology in the classroom.
To collect the data for my PhD I have used a self-administered online survey and manipulated interactivity in banner advertisements. Data
analysis is underway and I plan to complete my PhD in 2014. When I’m not studying I enjoy cycling, fishing, riding motorcycles and making
coffee.
Scholarly Connections
Miller, Chadwick
Arizona State University
rd
Chadwick Miller is a 3 year PhD student at Arizona State University where he studies the outcomes of post-purchase consumption. For
instance, he is currently studying how consumers misuse the number of features as a purchase heuristic within experiential purchases, such
that consumers prefer feature-poor experiences prior-to-purchase but feature-rich experiences post consumption. Additionally, he is
investigating how consumers’ previous consumption experience with a product impacts their decision to upgrade a subsequent purchase in
the same context. Finally, he is conducting qualitative research to better understand the relationship between fetish objects, consumer rituals,
and performance outcomes. Prior to joining ASU, he graduated from the University of Colorado at Boulder with a BS in Finance. Soon after his
graduation he was hired by Nissan North America where he held several Marketing and Supply Chain Management jobs.
Milovic, Alex
University of Wisconsin, Milwaukee
Alex Milovic is entering his fourth year as a PhD Candidate at the University of Wisconsin-Milwaukee, focusing on consumer behavior. His
research interests involve exploring persuasion and psychology from both a consumer and sales practitioner standpoint. Alex’s dissertation
explores the role envy plays in persuading and influencing sales encounters and intent to purchase. He has presented his research at the
Summer AMA Marketing Educators’ Conference and at the National Conference in Sales Management.
Alex has a B.S. in Marketing from Towson University (where he was a captain of the men’s swimming team), a B.S. in Management Information
Systems from UNC-Charlotte, and an MBA with distinction in Strategic Marketing from DePaul University. Prior to devoting his career to
research and teaching, he worked in sales, marketing, and IT for Black & Decker and Goldman Sachs. Originally from Freeport, New York, Alex
currently lives in Geneva, IL with his wife and two children.
Scholarly Connections
Minton, Elizabeth
University of Oregon
I am a marketing PhD student at the University of Oregon, specializing in consumer behavior. My research interests congregate under the
umbrella of pro-social marketing where I examine how marketing communications (e.g., print ads, packaging, social media) influence
consumer decision making. More specifically, my dissertation examines how cause-related marketing on product packaging primes health
perceptions and influences evaluations of both the brand and cause. My initial findings show that adding a health cause to a packaged food
significantly increases health perceptions of the packaged food in comparison to a control. These effects decrease over time, with the
addition of a disclaimer, and when the cause’s purpose is not health-oriented (e.g., environmental, social), although certain environmental
causes increase health perceptions due to their association with organics.
I am the lead author on an article in the Journal of Advertising examining how social media can be used to encourage sustainable
consumption across cultures. Along with other coauthors from the University of Oregon, I also have a paper under review at the Journal of
Consumer Psychology investigating ways to prime healthy consumption in marketing communications. Additionally, my dissertation
research will be presented at the Public Policy and Marketing Conference this summer.
Moeini-Jazani, Mehrad
BI Norwegian School of Management
Mehrad Moeini-Jazani is a Ph.D. student in the department of Marketing at BI Norwegian Business School. His main research interests
include biological bases of consumer decision making and behavior. More specifically, he is genuinely interested in the effects of basic
instincts (e.g. sexual desire and desire for foods) and feeling of social power on consumers’ decision making and behavior. To draw
hypotheses, Mehrad utilizes findings in neuroscience of affect and reward. He is currently investigating how feeling of power affects the
generalized motivational system for rewards and hedonic consumption in consumers.
Before joining BI, Mehrad obtained his MSc. in Marketing and e-Commerce from Tarbiat Modares University (TMU) in Tehran, Iran. He has a
BSc. degree in Industrial Engineering from Amirkabir University of Technology in Tehran, Iran.
Scholarly Connections
Moran, Nora
Virginia Tech
After receiving her undergraduate degree in Psychology from Fairfield University, Nora spent several years working in program development
and marketing in the education and nonprofit sector. Nora received her MBA with a concentration in marketing at Villanova University, where
she also worked as a research fellow. Currently, she is a PhD Candidate in Marketing at Virginia Tech. In her research she investigates factors
that underlie consumer aversions to behaviors that promote well-being, and how marketing tactics can be used to counteract these aversions
and enhance consumer welfare. In her current works she focuses on how store factors affect interest in healthy food purchases, and how
perceptions of time and money can impact willingness to pursue personal and prosocial goals.
Morgan, Tyler R.
University of Alabama
Tyler R. Morgan (University of Alabama) is a marketing doctoral student at the University of Alabama specializing in the field of supply chain
management and strategy. Mr. Morgan is interested in sustainable supply chain management, reverse logistics, information support,
knowledge management and the influence of transparency on supply chain performance. He earned a Bachelor’s Degree in Finance from the
University of Alabama in 2003 and an MBA in 2011. Prior to returning to academe Mr. Morgan worked in the insurance industry for six years.
During this time, he provided insurance products and services to eBay motors. His research has been published in the International Journal of
Physical Distribution and Logistics Management. Additionally, he has presented his supply chain management research at domestic and
international conferences. His teaching experience includes principles of marketing, supply chain management, import export management
and international marketing.
Scholarly Connections
Motiani, Manoj
Indian Institute of Management
Manoj Motiani is a 4th year doctoral student in marketing at Indian Institute of Management Ahmedabad, India. He earned his MBA from the
Xavier Institute of Management and his Bachelor’s Degree in Electronics Engineering from JECRC, India. Manoj’s research interests include
personal selling, sales management and leadership. His research focuses on leadership in the context of sales management and its impact on
the salesperson performance.
Namkoong, Jae-Eun
University of Texas, Austin
Jae-Eun Namkoong is a doctoral candidate in Marketing specializing in psychological consumer research. She received her B.A. from Ewha
Womans University in psychology and philosophy, and her M.A. from Korea University in socio-cultural psychology. Her dissertation
examines the role of psychological closure; specifically, how giving people a sense of closure on an experience influences their perception,
emotion, and cognition related to that experience. The first essay demonstrates the role of psychological closure in creating an abstract
representation of the closed event (learning experience), increasing subjective knowledge. The second essay shows that psychological
closure increases psychological distance; moving on from a past event makes the event seem like it happened a longer time ago (temporal
distance), and less likely to happen again in the future (probabilistic distance).
psychological well-being.
More broadly, she is interested in and is working on multiple projects related to (1) how consumers’ perceptions are influenced by meaning,
(2) how consumers create meaning out of seemingly irrelevant events, (3) how consumers make sense of events, (4) how decision-making
and consumption lead to realization and fulfillment of consumers’ abstract, higher-level goals, and (5) factors that enhance consumers’
Besides research, she enjoys traveling with her husband.
Scholarly Connections
Newman, Kevin
University of Arizona
th
I am currently a 4 year doctoral student at the University of Arizona working with Dr. Merrie Brucks. I am studying consumer psychology with
a focus on several topics including the effects of corporate social responsibility on consumer behavior and how natural/urban environments
impact consumers’ level of self-control. I grew up in Salt Lake City, Utah enjoying several outdoor activities including skiing, snowboarding, and
hiking. I moved to Portland, Oregon to get my undergraduate degree in psychology at Lewis and Clark College. I then moved to Arizona to
work and eventually go back to school to pursue a MBA and now a PhD. During my spare time, I still enjoy outdoor activities such as hiking
with my dog and golfing.
Oakley, James J. (Jared)
University of Memphis
A passionate advocate for exploring new phenomenon in the domain of marketing, Jared Oakley is currently a third year PhD student in
Marketing and Supply Chain at the University of Memphis. Jared understands the imperative roles that theory and methodology play in
guiding meaningful research. His concentrations include sales, sales management, customer relationship management, and sustainability. His
recognition to date includes being published in the Journal of Relationship Marketing and the Journal of Advertising, as well as presenting at
the AMA and ACCI conferences in 2012 and at the NCSM in 2013.
Jared earned his bachelor’s degree in Marketing from the University of Tennessee and an MBA with a Marketing concentration from the
University of Memphis. In addition to his academic achievements he holds a U.S. Customs House Brokers License and is proficient in Japanese.
Jared brings a distinct perspective to marketing research that stems from extensive corporate experience. Prior to entering the PhD program,
he was with FedEx where he held Management positions in Sales and Marketing. His background in product development, customer
relationship management, and sales training, combined with his deep commitment to academic excellence, provide a solid foundation for developing compelling
research questions.
Scholarly Connections
Obilo, Obinna (Obi)
Louisiana Tech University
Obinna “Obi” Obilo is a doctoral student in the department of Marketing and Analysis at Louisiana Tech University, with an expected
graduation date in May 2014. He received his Bachelor’s degree in Electrical Engineering, and his Master’s degree in Engineering and
Technology Management, both from Louisiana Tech University. Obi has previously worked as a design engineer, and a systems studies
engineer in Houston, Texas.
Obi’s current research interests include advertising, brands & branding, consumer behavior, and marketing research. His dissertation is titled
“Creating and Enhanced Self: An Attitudinal Function Approach”; it focuses on matching advertising appeals to the function attitudes serve for
individuals, within the realm of creating a desired self. Further, he has taught multiple principles of marketing sections, along with guest
sessions in advertising, creativity, international marketing, and quantitative analysis.
Obi has also served within the service sector of the academy. He has served multiple times as an attendant and session chair at the Academy of
Marketing Science conferences, as well as a reviewer for multiple conferences. He also served for one year, as the assistant to the Associate Editor for Marketing at the
Journal of Business Research.
Olson, Jenny G.
University of Michigan
Jenny G. Olson is a doctoral candidate in marketing at the University of Michigan’s Ross School of Business. Her primary research interest is in
the area of consumer behavior, with an emphasis on interpersonal contexts. Specifically, her dissertation examines the interplay between
financial decision making and relationship formation and quality. One project explores the circumstances under which saving (versus
spending) is desirable in a romantic partner. Results indicate that self-described savers are generally more attractive than self-described
spenders, but dispositional and situational forces that increase the desire for risk and excitement decrease the preference gap. In another
project, Jenny is investigating whether and why groups approach debt management decisions differently than individuals. Based upon
evidence that groups perform relatively worse than individuals in a hypothetical debt management game, she plans to examine whether
interventions that increase group members’ familiarity with each other will improve their ability to communicate and increase the likelihood
that they adopt financially optimal strategies.
Scholarly Connections
Plangger, Kirk
Simon Fraser University
Kirk Plangger is a Ph.D. candidate in Marketing at the Beedie School of Business, Simon Fraser University, in Vancouver, Canada. Kirk’s
dissertation research focuses on consumer attitudes towards firm surveillance. He is also interested in creative consumers, social media
communications, technology marketing, and marketing education. He has published in the Journal of Advertising Research, Business Horizons,
Journal of Strategic Information Systems, and has presented his research at the Academy of Marketing Science’s conferences. He has also
taught several terms of marketing communications at the undergraduate level, and marketing strategy at the graduate level. Kirk holds an
MBA from Simon Fraser University and an honors BA in Economics from the University of Western Ontario. Between these two degrees, he
lived and worked in general management in Tokyo, Japan for four years.
Pyo, Tae-Hyung (T.H.)
University of Iowa
th
Tae-Hyung (T.H.) Pyo is a 4 year PhD student at the University of Iowa Henry B. Tippie College of Business. His primary research areas of
interest include online consumer behaviors, social networks, diffusion of innovation, and testing consumer behavior theories using big data.
He was awarded The UI Presidential Fellowship which is the most prestigious and highly selective award for PhD students at the University of
Iowa. He received his M.B.A. from the Seoul National University in Korea where he served as the vice president for M.B.A. students, M.S. in
statistics from the Penn State University, and M.S. in economics from the University of Illinois.
Scholarly Connections
Reich, Taly
Stanford University
Taly Reich is a fourth-year behavioral marketing PhD student at the Stanford Graduate School of Business. She has an M.Sc. in Industrial
Psychology from the Technion, Israel Institute of Technology, where her research focused on the conflicting effects of certainty on risk-taking
behavior. She obtained a B.A. in Psychology from the University of Haifa. Her research interests include consumer decision-making,
specifically the irrational factors that influence decision-making, as well as the beneficial outcomes of contradictions within self and in others.
Reinholtz, Nicholas
Columbia University
Nicholas Reinholtz is a fourth-year doctoral student at Columbia University. His research interests center on issues in judgment and decision
making, especially those involving dynamic components (such as sequential choice problems). His dissertation work focuses on consumer
search and, in particular, how consumers form the decision to abandon search and choose (or not choose) an already examined option. Before
attending Columbia, Nick completed a B.S. in mechanical engineering and B.A. in political science at Virginia Tech and participated in the MALS
program at Reed College.
Scholarly Connections
Restuccia, Mariachiara
HEC Montreal
Ruvalcaba, Cecilia
Mariachiara Restuccia is a Ph.D. Candidate in Business Administration (Marketing) at HEC Montréal (Canada). Prior to joining the doctoral
program, she earned her Bachelor degree in Arts and Cultural Management from Bocconi University and a M.Sc. in Marketing from HEC
Montréal. Her main areas of interest include new product development, channel marketing, and marketing for artistic and cultural
organizations. She was a Doctoral Fellow at 2011 UIC-PDMA Doctoral Consortium. At the intersection of channel and innovation literatures,
her dissertation looks at how channel members process information during new product development and how they are rewarded for their
efforts. She has developed a varied methodological toolbox to conduct both qualitative (e.g., case studies, interviews) and quantitative
research (e.g. event studies, multi-level modeling). She has co-authored a chapter in the leading arts marketing textbook and published several
conference papers. Mariachiara has taught mandatory and elective courses at the undergraduate and graduate levels. In addition to research
and teaching, she enjoys cooking, dancing, visiting museums, and singing in a choir. Originally from Italy, she speaks English, French and Italian
fluently; her next challenge is improving her Spanish and Portuguese. Mariachiara anticipates graduating in the fall of 2013.
University of California, Irvine
I am a Doctoral Candidate in Marketing at the University of California Irvine. My research interests include issues related to cultural markets,
market legitimacy, and value cocreation, with a particular focus on the Hispanic market. My dissertation looks at the development of the
Hispanic market in the United States. I specifically look at the treatment of the Hispanic market by the media and how it impacted its appeal to
marketers. In a similar vein, I am also looking at marketer decisions to target cultural markets. Living in Southern California has given me the
advantage of being in such a vibrant cultural landscape that has inspired me to investigate its origins. Luckily I am able to pursue a career
which combines my passion for research and thirst cultural knowledge.
Scholarly Connections
Salerno, Anthony
University of Miami
Anthony Salerno is a doctoral candidate in Marketing at the University of Miami, where he graduated with a BS and departmental honors in
Public Relations and Psychology. Anthony’s research interests focus primarily on how the goals consumers have interact with different
discrete emotional states to then have downstream consequences on self-regulatory behavior. Anthony has published in Psychological
Science, with other manuscripts under revision at the Journal of Consumer Research and under review at the Journal of Experimental
Psychology: General. He has discussed his research on NPR and been covered by other media outlets, including The Huffington Post, The
Miami Herald, and Men’s and Women’s Health Magazines. Anthony has also presented his research at the ACR, SCP, and APA conferences. In
his spare time, Anthony enjoys weightlifting, gardening in his yard, and traveling.
Santana, Shelle
New York University
Most of my research is focused on behavioral pricing—or providing psychological explanations for how consumers respond to various pricing
strategies and stimuli in the marketplace. I examine these issues from a cognitive, social, and emotional perspective, and show how these
factors can affect consumers’ price-related judgments and decision making. For example, when consumers encounter a price in a foreign
currency, a variety of contextual and cognitive factors can bias their price perceptions and spending behavior. Also, when consumers hold
complete pricing power over the seller, their social values and their perceptions of relationship norms with the seller significantly affect the
price they choose to pay. Lastly, when consumers make purchase decisions based on only a portion of the total price of the product, their
purchase rates increase, but so does their likelihood of defecting from the brand.
My previous work experience motivates much of my research. Prior to joining the PhD program at Stern, I worked in a number of U.S. and
global senior management roles at American Express Company in New York. I earned a B.S. in Industrial and Labor Relations from Cornell
University, and an MBA from the Fuqua School of Business at Duke University.
Scholarly Connections
Satornino, Cinthia B.
Florida State University
Cinthia B. Satornino is a doctoral candidate at Florida State University and earned an MBA from the University of Florida. She has a coauthored publication accepted by Psychometrika (forthcoming) on the development and testing of a new tabu search heuristic for
multiobjective blockmodeling, and a paper currently under review in Journal of Applied Psychology on the effects of extroversion on
performance as mediated by organizational network structures. She has presented her work at several conferences since 2010, and is
defending her dissertation proposal in mid-May (2013). She currently teaches two sections of Principles of Marketing, serving over 360
students, and has recently been nominated for a university-wide teaching award. Cinthia has served as vice president and president for the
PhD Project Marketing DSA (2010 – 2013). She is a McKnight Associate Fellow, a Business Dean’s Fellow, a Graduate School Dean’s Fellow, a
Stith Fellow, a UF Matherly Scholar, and a recipient of the Valuing Diversity Scholarship from the AMA Foundation. Her industry experience
includes 14 years as a strategic planning and CRM professional. In her personal time, Cinthia spends time with her husband and sons, creates
various forms of art, and wanders the beach.
Savary, Jennifer
Yale University
Jennifer Savary Danilowitz is currently pursuing a Ph.D. at Yale University in the School of Management. She is broadly interested in how
consumer choice can be influenced by the desire to maintain a positive self-image, and how these self-signaling considerations are affected by
decision context. In one project she examines how choice context can change the self-inferences consumers make about what it means to
donate, and ultimately increase rates of giving. In a related project she varies how a donation request is framed and demonstrates that
personal incentives affect donations by enhancing or undermining people’s inferences about their motives for giving. A final project in this
research stream examines how self-signaling can affect choice in a consumption domain.
In other research Jennifer has explored the positive consequences of conflict on decision making, the role of inference in anchoring and how
the default effect extends to choice among assortments.
Prior to starting the doctoral program Jennifer developed marketing programs at Toyota for the youth (Scion) and hybrid markets, and was a
consultant with Price Waterhouse on brands such as Marriott and JCPenney. Jennifer holds an MBA from the University of Southern California
and a BA from Cornell University.
Scholarly Connections
Schneider, Abigail (Abby)
University of Colorado, Boulder
Abigail (Abby) Schneider is entering her fourth year of the doctoral program in Marketing at the University of Colorado at Boulder, Leeds
School of Business. Her research focuses on consumer behavior as it relates to moral psychology. In particular, she is interested in how moral
psychology influences paradoxes in consumer financial decision-making and how different levels of wealth influence moral consumer
behaviors such as donating to charity. Other research interests include women’s social comparison with advertisement models and
consumers’ memory for marketing communications. Prior to joining the Ph.D. program, Abby received her B.A. in Psychology from Colgate
University and worked in production at ABC News in New York City.
Sleep, Stefan
University of Georgia
Stefan Sleep is a third year doctoral student in the Marketing department at the University of Georgia, Terry College of Business. His research
focus is on marketing strategy with an emphasis on intra-organizational relationships. His current research examines how marketing works
with other functions to turn data into marketing insights. He is also researching how organizations simultaneously manage relationships with
the internal organization and external customers. He graduated with dual bachelor’s degrees in Finance and History from the University of
Pennsylvania. He also holds an MBA in Marketing from the New York University, Stern School of Business. Prior to entering the doctoral
program, Stefan spent several years in university administrative roles and as a strategy consultant with IBM.
Scholarly Connections
Sobol, Kamila
York University
Kamila Sobol is a Marketing PhD Candidate at Schulich School of Business (York University) in Toronto. Broadly, Kamila’s research interests
focus on how self-perceptions and self-goals commonly primed in the mass media (e.g. beauty ideals, “smart shopper”) induce
counterintuitive psychological, motivational and behavioral consumer reactions. Her dissertation (i.e. Goal Disengagement Via “Vicarious
Affect”: Why Visualizations of an Ideal Self Demotivate Consumer Behavior) reveals that stimulating fantasy-like visualizations of oneself
having fulfilled important self-goals has paradoxical effects on self-regulation. Kamila presented her work at SCP and AMA conferences. She
has taught Marketing Research and Marketing Strategy to undergraduate business students. Prior to her doctoral studies, Kamila received her
B.Comm. and M.Sc. in Marketing from Concordia University in Montreal. In her spare time, she loves to travel, enjoys fitness, as well as home
renovation projects.
Stegemann, Manuel
University of Muenster
Manuel Stegemann was born in 1984 in Bocholt (Germany). From 2004 until 2009, he studied Psychology at the University of Muenster
(Germany). His main focus was on organizational psychology and statistics. Manuel gained first practical experience through internships in
market research and consulting. Manuel graduated in 2009 as best student of his year and joined The Boston Consulting Group in order to
work as a consultant. He primarily worked on international strategy projects in the field of brand equity and brand development. In 2011,
Manuel joined the Institute of Marketing at the University of Muenster as Research Assistant and doctoral candidate. His research interests
are in the domains of Consumer Behavior and Customer Relationship Management. He conducted several pricing studies and will focus in his
dissertation on participative pricing methods. His main purpose is to identify drivers of willingness-to-pay and other success factors in PayWhat-You-Want pricing mechanism.
In his leisure time Manuel likes doing sports. In the past he was an athlete and soccer player and recently he changed to volleyball and beach
volleyball. Furthermore, he likes travelling and meeting people with different cultural background.
Scholarly Connections
Sun, Luping
Peking University
Luping Sun is a doctoral candidate in Marketing at Guanghua School of Management, Peking University, China. She served as a Pre-Doctoral
Research Fellow at Kellogg School of Management from Sep 2011 to Aug 2012. Her research interests include Coupon Promotions, Online
Product Recommendations, and field experiments. Luping’s current research focuses on the short-term and long-term impacts of online
product recommendations on consumer purchases. She examines the impacts of various types of product recommendations with field
experiments, and investigates the mechanisms behind these impacts. Luping has one forthcoming paper in International Journal of Research in
Marketing, and has presented her work at the INFORMS Marketing Science Conference (2011). Luping holds a B.S. in Management from
Beijing Institute of Technology, China, and is expected to receive her Ph.D. degree in June, 2014.
Sundar, Aparna
University of Cincinnati
Aparna Sundar is a Doctoral Candidate (Marketing) at the University of Cincinnati. Her primary research interest is in visual consumption,
including new product design, package design, in-store branding, logo design, and innovation through creativity in business education. Her
secondary research interests focus on affective responses in the consumption context. Her work has been featured at Robert Mittelstaedt
Doctoral Symposium, Haring Doctoral Symposium, Society of Consumer Psychology, American Marketing Association, Association of
Consumer Research, Association of Business Research, Design Management Institute, Persuasive Technology, EDRA, Keller Center for
Research, University of Memphis and University of Cincinnati. She has served as a reviewer for Society of Consumer Research, Association of
Consumer Research, American Marketing Association and Marketing Letters. She serves as the Vice President of the Graduate Student
Business Association at the University of Cincinnati. Aparna received her MS from the Carl H. Linder College of Business and a MS from DAAP
at the University of Cincinnati. Aparna has a creative background and prior to coming to University of Cincinnati, she served as a marketing
and design consultant at IPSOS and FRCH Design Worldwide serving clients such as P&G, Dick’s Sporting Goods, Michaels, J C Penny, Macy’s
and Michaels.
Scholarly Connections
Swaminathan, Arunachalam
Iowa State University
Arunachalam is a doctoral student at Iowa State University with an emphasis on marketing strategy and innovation. His primary research
interests include marketing capabilities, innovation, strategic orientation, and inter-organizational governance. He currently works under Dr.
Sridhar Ramaswami examining the significance of marketing capabilities in firms' innovation pathway to profitability. He is also working on a
project under Dr. Ramaswami looking at customers' divided loyalty that won the AMA Summer 2012 best paper award at the marketing
strategy track. His research work on market based capabilities was presented at the AMA Winter 2013 conference, and he will be presenting
at the Academy of Management conference, 2013, on innovation capabilities. He holds a B.E. in Computer Science and a master's degree in
Business Management. Arunachalam's business experience includes project management, strategic marketing, and corporate strategy for
technology and manufacturing firms.
Swani, Kunal
University of Massachusetts
Kunal Swani, is a Ph.D. candidate in marketing in the Isenberg School of Management at University of Massachusetts – Amherst. His research
interest includes B2B advertising, humor and violence in advertising, and social media marketing communications. Kunal’s dissertation is
focused on evaluating brands’ social media communication efforts. Specifically, he investigates how social media communication effectiveness
will differ based on market type (B2B vs. B2C) and offering characteristics (product vs. services). Kunal has taught courses in marketing
research and promotional strategy and advertising. He holds a polymer science engineering degree from Pune University, India and has earned
his MBA in marketing from Zarb School of Business at Hofstra University, NY. Kunal has published his work in journals such as Journal of
Advertising, Journal of Product and Brand Management and Business Horizons. He also has presented his research work at conferences such as
AMA Summer Marketing Educators Conference and Direct/Interactive Marketing Research Summit.
Scholarly Connections
Szocs, Courtney
University of South Florida
Courtney Szocs is a third-year Ph.D. Candidate in Marketing at the University of South Florida. Her primary research interests are broadly in
the area of behavioral judgment and decision making and more specifically in the domain of sensory and experiential aspects of marketing,
with several of her research projects focusing on food marketing. Courtney has manuscripts under various stages of review at the Journal of
Consumer Research and the Journal of Consumer Psychology. She has been invited to present her research at the Yale Customer Insights
Conference and the Whitebox Advisors Graduate Student Conference at Yale. She has also presented her research at the Association for
Consumer Research Conference, the European Association for Consumer Research Conference, the American Marketing Association
Conference, and the Academy of Marketing Science Conference. Courtney is a reviewer trainee for the Journal of Consumer Research and an
ad-hoc reviewer for the European Journal of Marketing. Prior to entering the doctoral program at USF, Courtney worked as a visual
merchandiser for H&M. Courtney holds an MBA degree from Cleveland State University and a BS degree from The Ohio State University.
Tan, Lina
Australian National University
Lina Tan is currently a final year PhD candidate in the Research School of Management at the Australian National University.
My research: My current research looks at the formation of stakeholders’ perceptions of an organization's corporate social responsibility (CSR)
strategy and the press coverage that it elicits. My PhD project examines the influence of stakeholders’ expectations on their beliefs, attitudes
and post-choice response in the context of Australian commercial aviation. I build on cognitive psychology theories, resource based view of the
firm, transcendent values and attribution [errors] to identify antecedents of stakeholders’ three set of expectations – would, could and should.
I develop a conceptual model to explicate how expectations work as a key mechanism to update stakeholders’ beliefs and response behaviour.
By understanding the way expectations influence how stakeholders interpret news, the focal organization can shape communications which
lead to a favourable interpretation of that news, and stakeholder goodwill.
Extra: I have two super gorgeous weimaraners – Darcy and Baba. They are obsessed with squirrels.
Scholarly Connections
Timoumi, Ahmed
Koc University
Tran, Gina A.
Ahmed Timoumi is a fourth-year doctoral candidate in Marketing at the Graduate School of Business of Koç University, Istanbul, Turkey. His
research interests include Channel Management, Product Returns, and Sales Force management. Ahmed’s dissertation focuses on the
delegation of in-store activities, such as Category Management and Sales Force management, to the manufacturer under information
asymmetry. Ahmed has presented his research at the INFORMS Marketing Science Conference (2012), at the EMAC conference (2012), and at
the INFORMS Manufacturing and Service Operations Management MSOM conference (2012). He received an Associate degree in Mathematics
and Physics from Institut Préparatoire Aux Etudes d'Ingénieurs de Tunis, Tunisia in 2006, and a Master in Engineering with a focus in Economics
and Management from Ecole Polytechnique de Tunisie, Tunisia in 2009.
University of North Texas
Gina A. Tran is a Ph.D. candidate and Teaching Fellow in the Department of Marketing and Logistics at the University of North Texas (UNT). Her
primary research interests include advertising, e-WOM communications, and how technology impacts consumer behavior. To date, Gina’s
research has been published in Business Horizons, Journal of Advertising Research, Management Research Review, and proceedings of the
American Marketing Association Winter Educators’ Conference, Academy of Marketing Science Annual Conference, and European Institute of
Retailing and Services Studies Conference. Last summer, Gina’s paper titled “The Impact of Microblog Postings and Emails on E-servicescape,
th
Trust, Retail Patronage, and E-WOM” was awarded Most Innovative Research Paper from Elsevier 19 EIRASS Conference in Vienna, Austria.
Gina earned a Bachelor of Science degree in Chemical Engineering and Bachelor of Arts degree in Asian Studies from Rice University. In
addition, she has a Master of Science degree in Merchandising from UNT. Previously, Gina worked as a buyer for Neiman Marcus Online and
Michaels. She has also taught as a middle-school teacher and adjunct lecturer for the College of Merchandising, Hospitality, and Tourism
at UNT.
Scholarly Connections
Tu, Ke (Christy)
University of Alberta
th
Ke (Christy) Tu is a 4 year doctoral student in Marketing at the University of Alberta. Her research interests are primarily focused on the
impact of social influences on the overconsumption of public goods and common resources (e.g., fish, oil stock, internet resources). In
addition, she is interested in understanding the impact of various factors (i.e., social presence, physical constraints on body) on consumer
creativity. She has presented her work at conferences including Association for Consumer Research and Society for Consumer Psychology.
Vinuales, Gema
University of Rhode Island
Gema Vinuales is a third year doctoral candidate in Marketing and Supply Chain Management at the College of Business Administration,
University of Rhode Island. Prior to joining the program, she received a master’s degree in business administration from the University of
Rhode Island, and bachelor’s and master’s degrees in Electrical Engineering from the University of Zaragoza (Spain).
Gema research interests are in the areas of marketing and supply chain strategy. Her research focuses on digital and visual marketing and on
corporate brands. More specifically, she is interested in the influence of new media in corporate and supply chain strategies. As part of her
doctoral training, she has taught marketing and supply chain management courses at the graduate and undergraduate levels. Gema is a
member of The PhD Project Marketing Doctoral Students Association.
Scholarly Connections
Wang, Chen
University of British Columbia
th
Chen Wang is a 4 year PhD candidate in Marketing at Sauder School of Business at the University of British Columbia. Prior to joining the
marketing program at UBC, she earned a B.E. from Tsinghua University in China and an M.S.E. from the University of Michigan. Her research
interests include consumer curiosity, goals and motivation, and sensory perception. In her dissertation, she examines the impact of consumer
curiosity on subsequent reward-seeking behaviors. She shows that incidental exposure to curiosity cues would prompt consumers to seek
novel rewards in unrelated domains (e.g., food reward, social reward). Her work has been published in the Journal of Consumer Research or
invited for revision at the Journal of Consumer Research. She has presented her research at the annual conferences of Association of
Consumer Research and Society of Consumer Psychology. Outside her academic pursuits, she enjoys travelling, cooking, swimming, hanging
out with friends, and connecting with family. Having lived in Vancouver (where the 2010 Winter Olympics took place!) for four years, she has
also become an avid skier.
Wang, Tingting
Hong Kong University of Science and Technology
Tingting Wang is a third-year doctoral student in Marketing at the Hong Kong University of Science and Technology. Her research interests
focus on the affective and bodily feelings that consumers experience in decision-making. In one project, she investigates the influence of
bodily experiences with physical temperature on consumers’ decisions to buy and sell. In her dissertation, she examines a ubiquitous but
under-researched marketing element—cuteness. Here, she is interested in the effects of cuteness in product and advertisement design, as
well as incidental exposure to cuteness, on consumers’ motivations, affective reactions, cognitions, and behaviors. She is currently studying
individual differences in responses to threatened cuteness (e.g., cute cookie dropped on the floor, cute monkey in danger). Prior to her Ph.D.,
Tingting graduated from Shanghai Jiao Tong University in China with high honors in B.A. (English, Business & Finance). She likes reading and
running in her leisure time, and she ran a half Marathon in 2008 in Shanghai.
Scholarly Connections
Webb, Andrea
University of Wisconsin, Madison
rd
Andrea Webb is a 3 year doctoral student in Marketing at the University of Wisconsin – Madison. Prior to pursuing her PhD, she received a
bachelor's degree in Marketing and International Business from the University of Wisconsin–Madison. Andrea's research interests relate to
consumers' psychological processing of interaction and communication, focusing largely on nonverbal communication in various forms.
Specifically, she has investigated how consumers differ with respect to comfort with interpersonal touch, both initiating and receiving touch,
and how this shapes evaluations of retail environments, product offerings, salespeople, and ultimately, shopping behavior. In a parallel line of
research, Andrea investigates the use of nonverbals in text-based, online marketing communication impacting consumer evaluations,
perceptions, and involvement with brands. Both of these projects are united by her interest in understanding how consumers process
emotional communication and interaction. Her work in the program has led to an article published in the Journal of Consumer Psychology as
well as several conference presentations.
Webb, Elizabeth
University of California, Los Angeles
Elizabeth Webb is a PhD Candidate in Marketing at the Anderson School of Management at UCLA. Elizabeth's current research interests
include decision-making under risk and uncertainty, behavioral economics, mental accounting, and intertemporal choice. Her dissertation
focuses on categorization rules that individuals use across sequential risky choices, and demonstrates how these rules affect risk-taking
preferences and perceptions. Prior to entering the PhD program, Elizabeth earned her BA in Economics from the University of California,
Berkeley. She also worked for three and half years at an economic consulting firm specializing in antitrust litigation and advanced economic
analyses.
Scholarly Connections
Wei, Shuqin (Monica)
Southern Illinois University, Carbondale
Shuqin (Monica) Wei is third-year PhD candidate in Marketing at Southern Illinois University. Prior to beginning her doctoral studies, Wei
completed her MBA at Virginia Tech. Her current research interests include service failures and recovery and customer compliance behavior.
Wei examines how self-congruence influences customers’ emotional responses to service failures. She also researches ways to gain customer
compliance in long-term services – she explores the role of self-congruence and the role of self-discrepancy in increasing customer compliance
in services. Her work has been presented at ACR and published in Journal of Business Ethics. Wei has taught Services Marketing (teaching
evaluations: 4.80/5.00) and is currently teaching Marketing Metrics as an independent instructor at Southern Illinois University.
Whitler, Kim A.
Indiana University
Kimberly A. Whitler is a doctoral student at Indiana University’s Kelley School of Business. Kim’s research interests are in Marketing Strategy
and are focused on understanding how C-Level roles, characteristics and decisions impact the firm’s performance. Her dissertation
(“Marketing Organization and the Role of the CMO”) employs a multi-method approach to investigate: (1) how marketing resources and
activities are organized within the firm; (2) why and in what major ways marketing departments vary across firms; and (3) how the role of the
CMO as head of the marketing department impacts the development of firm-level marketing capabilities. She has two accepted papers at
Academy of Management Journal and Journal of Retailing and has presented at the 2012 and 2013 AMA Winter Marketing Educators’
conferences, the 2012 Academy of Management conference, the 2012 Haring Symposium, the 2012 CMO Exchange, and the CMO Club.
Prior to entering the doctoral program, Kim worked in a variety of U.S. and international marketing positions at Procter and Gamble,
PetSmart, and David’s Bridal. Kim attended the U.S. Air Force Academy, received a B.A. in Psychology and Business Administration from
Eureka College (Valedictorian), and received an MBA from the University of Arizona (George H. Brown Outstanding Marketing Student).
Scholarly Connections
Wieland, Heiko
University of Hawaii
Yang, Shuai
Heiko Wieland is a PhD Candidate in Marketing at the University of Hawaii at Manoa. His primary research interests include innovation,
market formation, and value co-creation. His dissertation delineates the important role of institutions and institutional change in the
formation of markets. His work shows that an institutional view can not only explain both incremental and discontinuous market change but
also provide a necessary link between the technological and the market dimension of innovation. Prior to his doctoral studies, Heiko held
various managerial sales and marketing positions in the technology industry. He earned a Bachelor’s degree in Electrical Engineering from the
University of Applied Sciences Bremen and an MBA in Marketing from the University of Pittsburgh.
University of Connecticut
Shuai Yang is a Marketing PhD Candidate at the University of Connecticut. She earned a bachelor of Management and a master of Business
Administration from Fudan University, China. Her research focuses on exploring the influence of ad target and ad design on ad performance in
paid search advertising as well as display advertising. One of Shuai’s research projects was accepted by the Marketing Science Emerging
Markets (MSEM) Conference held at Wharton in 2012. Shuai also received the UCONN Marketing Department Outstanding PhD Student Scholar
Award (2011, 2012) for her dedication to research.
Scholarly Connections
Yang, Yang
Carnegie Mellon University
Yang Yang is a fourth year doctoral student in Marketing at Tepper School of Business at Carnegie Mellon University. Her primary research
interest is to understand the dynamics of consumer experience over time. She is also interested in consumer decision making, motivation, and
affective forecasting. She has presented her research at conferences such as ACR, SCP, SJDM and BDRM. Her work has been published in
Journal of Consumer Research and Journal of Marketing Research. Before joining Tepper, she received a B.S. in International Business from
Shandong University, a M.S. in Corporate Management from Shanghai Jiao Tong University in China.
Zarzosa, Jennifer
New Mexico State University
Jennifer Zarzosa is a Ph.D. candidate in Marketing at New Mexico State University. Her research focuses on consumers’ responses to aesthetic
strategies. Her dissertation examines how the grotesque genre of representation in advertising elicits a strong brand experience, thus,
combating consumer resistance. Her work has been published in Evolutionary Psychology and she has presented at conferences such as
Association for Consumer Research and Society for Consumer Psychology. In 2011, she received the AMA Foundation Valuing Diversity Award.
Her teaching experience is in Advertising Strategy and Retail Management. Before joining the Ph.D. program, she earned a Bachelor of Science
degree from Fordham University and a Master’s of Business Administration degree from Fairfield University. Jennifer has previous professional
experience as a marketing analyst and sales support manager at Sikorsky Aircraft.
Scholarly Connections
Zhang, Fan
Washington University, St. Louis
I am currently a Ph.D. candidate at Washington University in St.Louis and expect to receive my Ph.D. degree in the summer of 2014. My
advisors are Professor Tat Y. Chan and Professor Seethu Seetharaman, and my research interests include empirical quantitative marketing and
empirical industrial organization. As a doctoral student at Olin Business School, I have been building structural econometric models to study
customer acquisition and purchase behavior in different dynamic settings.
I got my B.A. degree in Finance from Fudan University and M.A. degree in Economics from Stony Brook University.
Zhang, Yuchi
University of Maryland
Yuchi Zhang is a fourth year PhD candidate in Marketing at the University of Maryland. He graduated from the Wharton School at the
University of Pennsylvania with a B.S. in Economics. His research examines how social network ties impact consumers' decision quality and
other social media activities. Specifically, his research includes (1) using a rich dataset consisting of both online opinions and social network
ties to model the dynamics of learning within an online ratings community, (2) jointly modeling the impact of content and influentials on social
media rebroadcasting, and (3) identifying how word-of-mouth may cause consumers to make, on average, less satisfying choices. Yuchi's
research interests include modeling online behavior, social media, word-of-mouth, and social networks.
Scholarly Connections
Zhu, Ying
University of California, Berkeley
I received my BA in Mathematics from Carroll College and MS in Civil Engineering (specializing in Operations Research, particularly its
applications to the airlines industry) from MIT. My Master's thesis was about modeling airline delays in the domestic US, and quantifying the
roles of passenger demands, networks, and scheduling practices in airlines’ service reliability. It has received a great deal of national publicity
on CNN, ABC and CBS because for the first time it offered academicians and public decision-makers the possibility of evaluating airlines’
reliability in passenger service using public data set and suggested that a better on-time performance metric would take into account the
carrier-specific characteristics and reflect passenger delays due to missed connections and flight cancellations. I have been a PhD student in
Marketing, Haas School of Business, UC Berkeley since 2010. My current research interests include theoretical econometrics, mathematical
statistics, and its applications to marketing and empirical industrial organization. In particular, my past work includes nonparametric density
estimation. My ongoing work is centered on the themes of “big data” that involves estimation of linear models with endogeneity in the highdimensional setting.