Download marketing/sport marketing

MARKETING/SPORT MARKETING
Planned Course Statement
TEACHER: BIAMONT
GRADE: 10-12
TEXTBOOK/OTHER REQUIRED MATERIALS:
 Marketing – Practices and Principles, Glencoe
 Sports & Entertainment Marketing, South-Western
COURSE OBJECTIVES: To provide students with a general knowledge of marketing, and
more specifically, with a working knowledge of sport marketing. Emphasis will be placed on
learning the marketing mix elements and studying market segmentation. To prepare students for
many entry-level jobs and studies of advanced marketing.
CONTENT COVERED:
Part I
The World of Marketing & The Consumer Market
What is marketing? The marketing concept and mix, market segmentation,
marketing research and consumer behavior/decision making.
Part II
Segments of the Sport Industry
In depth examination of various segments of the sport industry. Some of the
topics include sport management, marketing, communication, event management,
tourism, as well as international sport.
Part III
Product, Pricing, Place, and Promotion (A Closer look at Sport &
Entertainment Marketing)
Product development. Factors influencing price. Channels of distribution,
wholesaling and retailing. The world of advertising and sales.
MAJOR PROJECTS/LEADERSHIP ACTIVITIES: Creation of Athletic
Programs/Brochures, Ad Campaign, Marketing “Project”, Marketing Portfolio, and Camp
Enterprise
ASSESSMENT: Students will be evaluated both summatively and formatively. Assessment
tools include chapter quizzes, self and peer evaluations, and final exams.
GRADING: 90-100% = A
80-89 = B
70-79 = C
60-69 = D
59 OR BELOW = F
HONOR CORD: Successful completion of this course (C grade or better) will qualify as one of
the five credits needed to obtain the Business Technology Graduation Honor Cord.
CONTACT INFORMATION:
Phone Number: 503-916-5240 ext. 1263
Email: [email protected]
Please detach and return to Mr. Biamont
Syllabus Acknowledgement:
I have read the syllabus and understand the objectives and requirements of this course.
Student Signature: _________________ Parent/Guardian Signature: ________________
COURSE GOALS AND CAREER-RELATED LEARNING STANDARDS:
The student will be able to:
1. Describe the basic concepts of marketing, marketing philosophies and goals, and
functions of marketing.
2. Define strategic planning and the marketing process
3. Analyze the marketing environments.
4. Explain how customers behave.
5. Show how marketing information is gathered.
6. Understand market segmentation and relate it to targeting.
7. Develop the marketing mix elements.
8. Explain how product decisions are made.
9. Describe the product life cycle.
10. Identify pricing factors and strategies
11. Explain distribution channels and physical distribution.
12. Identify the promotional mix elements.
13. Identify international marketing strategies.
14. Discuss marketing trends.
15. Discuss social responsibility and ethics in marketing.
16. Describe the importance of positive public relations for sports.
17. Explain the role of the sports marketing firm.
18. Describe marketing strategies based on changing demographics.
19. Develop a marketing plan.
20. Comprehend the purpose of a strategic marketing plan, and understand the components.
21. Plan, organize, and complete projects and assigned tasks on time, meeting agreed upon
standards of quality.
22. Identify problems and locate information that may lead to solutions.
23. Locate, process, and convey information using traditional and technological tools.
24. Speak clearly, accurately, and in a manner appropriate for the intended audience when
giving oral instructions, technical reports, and business communications.
25. Demonstrate skills that improve team effectiveness (e.g., negotiation, compromise, etc.)
26. Apply academic knowledge and technical skills in a career context.