Download Leading Provider of Enterprise Marketing Management

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www.CRMproject.com/15733
Leading Provider of Enterprise Marketing
Management Solutions
Unica® Corporation (NASDAQ:UNCA) is a
leading global provider of enterprise marketing
management (EMM) software. Focused
exclusively on the needs of marketers, Unica
delivers the most comprehensive EMM suite
on the market. Unica’s Affinium® software
streamlines the entire marketing process for
brand, relationship and Internet marketing –
from planning and budgeting to project
management, execution and measurement.
Offered on premise or on demand, Affinium
delivers key EMM capabilities including: Web
and customer analytics; cross-channel lead
and campaign management; and marketing
resource management. Unica’s solution uniquely
provides a marketing system of record that
enables marketers to easily manage marketing
information and assets, rapidly assemble
campaign components and track performance.
Just as salesforce automation has streamlined
sales operations, Unica’s EMM solution is poised
to revolutionize marketing. Today more than
500 companies worldwide have adopted Unica’s
Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in
Waltham, Massachusetts, with additional offices
in the U.S., Australia, France, Germany, India, the
Netherlands, Singapore, Spain and the U.K. For
more information, visit http://www.unica.com.
Unica sponsors The Marketers’ Consortium,
an online community where marketers and
industry experts discuss the critical challenges of
today’s fast-paced, interactive, customer-driven
world. The Marketers’ Consortium’s notable
moderators have included Don Peppers, Peppers
and Rogers Group; and Elana Anderson, Forrester
Research. Visit The Marketers’ Consortium blog
at www.unica.com/share.
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Unica’s Affinium Suite Delivers
Customer Success
The Affinium Suite is the only marketing
technology solution that allows organizations
to have the power and flexibility needed to
provide customers with what they expect today
– a consistent brand experience. Affinium
provides robust customer and Web analytics,
event-detection, campaign management, lead
management and marketing resource management
capabilities. Marketers around the world use
Affinium to help manage the pressures of
increasing marketing complexity and of delivering
improved revenue and measurable results.
The Affinium Suite includes:
• Affinium Plan™ – A marketing resource
management (MRM) software platform that
marketers use to plan and budget marketing
activities, manage day-to-day design and
production work and track status and
performance.
• Affinium Model™ – Unica’s award-winning
predictive modeling software.
• Affinium Detect™ – A patented eventdetection engine, with packaged on-boarding
and alert capabilities; enables companies to
strengthen customer relationships and boost
new customer profitability.
• Affinium Campaign™ – A complete solution
for high-performance inbound, outbound
and real-time customer interactions. This
multichannel, multiwave solution supports email
authoring and execution (Affinium Campaign
eMessage™); sophisticated cross-campaign
optimization (Affinium Campaign Optimize™);
real-time personalization (Affinium Campaign
Interact™); and field campaign execution
(Affinium Campaign Collaborate™).
• Affinium Leads™ – Unica’s module for
managing the distribution, enrichment and
maturation of leads; and analyzing marketing
lead generation effectiveness.
• Affinium NetInsight™ – Unica’s best-in
class solution for enterprise Web analytics. It
offers an open relational database, easy-toconfigure custom dashboards and reports and
is available both on premise and on demand.
Unica also offers a full range of consulting
services including implementation and strategic
programs to ensure success with Affinium
and help customers achieve the next level of
marketing innovation.
Primary Markets Served
Financial services; insurance and healthcare;
business-to-business services; retail; automotive;
technology; telecommunications; travel and
hospitality; media and publishing; energy; and
pharmaceuticals.
Unica’s Customers Unica’s advanced technology serves leading
customer-centric B-to-C and B-to-B organizations
including: ABN AMRO; AXA; BMO Bank of
Montreal; Best Buy; Capital One; Choice Hotels;
Comcast; Commerzbank; Crate and Barrel;
Debitel; E*TRADE; Halifax Bank of Scotland;
Lands’ End; Marks & Spencer Money; Medco
Health Solutions; Monster Worldwide; Nordstrom;
Orbitz; Reader’s Digest; Scotiabank; Taishin Bank;
Tribune; Vodafone; and Wells Fargo.
Industry Partnerships/Sales Distribution
Unica has alliances with prominent technology
and consulting firms such as Accenture, CDMS,
Fair Isaac, IBM, ISID and Quaero. Unica sells direct
to customers in North America, Europe and Asia
Pacific. The company also supplies its products around
the world through distribution and hosting partners
including: Acxiom, Epsilon, Experian, Harte-Hanks,
Salmat and Wegener DM. Notable Awards and Achievements
• 2006 Customer Inter@ction Solutions CRM
Excellence Award
• 2006 KMWorld
Magazine Trend-Setting
Product
• 2006 Deloitte Technology
Fast 50 New England;
seventh consecutive
appearance
• 2006 Deloitte Technology
Fast 500; seventh
consecutive appearance
• 2006 Software
Magazine’s Software 500
• 2006 CRM Magazine
Marketing Leader Award;
Winner of the CRM
Market Leader category
• 2006 Stevie Award for
Best Executive
• 2006 Forbes Midas List:
25 Fastest-Growing Technology Companies
• 2005 Deloitte Technology Fast 50 New England;
sixth consecutive appearance
• 2005 Deloitte Technology Fast 500; sixth
consecutive appearance
• 2005 CRM Magazine Market Leader Awards;
Winner of the Marketing Automation category
• 2005 The Software 500; fourth consecutive
appearance
• 2005 Information Management Awards: Best
CRM Project – Unica
and customer Nationwide
Building Society
• 2005 Stevie Award
Finalist: Best Overall
Company and Best
Executive
• 2005 Peppers & Rogers
Group “1 to 1 Impact
Award” – Winner, Unica
customer, KeyBank,
for results achieved using
Affinium
• 2004 SearchCRM.com
“Product of the Year” for
Marketing Automation
Just as salesforce
automation has
streamlined sales
operations, Unica’s
EMM solution is
poised to
revolutionize
marketing.
To view additional Unica
awards, please refer to: http://www.unica.com/news/
awards.cfm. ■
More information and additional material can be found online at
Unica Corporation is a leading global
provider of enterprise marketing
management (EMM) software designed
to increase revenues and improve
efficiency and measurability of
marketing operations.
Yuchun Lee
Co-founder and CEO
Carol Meyers
Senior Vice President &
Chief Marketing Officer
Eric Schnadig
Senior Vice President
Worldwide Sales
Unica Corporation
Worldwide Headquarters
Reservoir Place North
170 Tracer Lane
Waltham, MA 02451-1379
Phone 781.839.8000
Fax 781.890.0012
[email protected]
www.unica.com
Business Contact
Sara Griffin
Manager of Business Development
Phone 781.839.8061
[email protected]
www.CRMproject.com/15733
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