Download Identifying suitable resources Marketing

Unit
Marketing: An
Introduction
Marketing: An
Introduction
Marketing: An
Introduction
Marketing: An
Introduction
Knowledge and Skills
-Identify the key
characteristics of the
marketing concept
-Explain an
organisation’s micro and
macro environment
- Explain the importance
and the process of
segmentation and
targeting in marketing
- Explain the importance
and the process of
segmentation and
targeting in marketing
Resource
Sapphire to get lift from
Apple Watch
Shanghai Daily 10th
March 2015
Suggested use
A class exercise could be created with questions on the marketing concept,
product orientation, segmentation and the marketing environment being just
some of the possible concepts. There are possible links with the economic
concept of derived demand.
Adidas sees strong sales
in China
Shanghai Daily 10th
March 2015
Candidates placed in small groups and asked to define what segmentation is
and then discuss the benefits of segmentation, and the risks of this strategy.
They should prepare three slides and volunteer groups asked to make a short
presentation of their findings.
-Explain an
organisation’s micro and
macro environment
-Product mix decisions
-Channels of distribution
-Pricing methods Promotional mix
-How the marketing mix
responds to changing
market conditions
-Explain an
organisation’s micro and
macro environment
-Product mix decisions
-How the marketing mix
responds to changing
Major companies to stop
making Confederate flags
China Daily 25th June
2015
Candidates to explain what the marketing environment is and identify the
impact on the flag maker. Candidates are given the PEST factors and then asked
to identify an influence against each factor that could impact the flag making
firms. For each influence the candidates are asked to identify how the firm
might react in terms of changes to the marketing mix.
Universal design meets
life span needs of home
owners
South China Morning
Post 24th June 2015
Market research exercise. Candidates are asked to work in pairs and produce a
questionnaire relating to the article designed to identify what potential
purchasers feel are the most important features in a home when considering a
purchase.
Candidates are also asked for suggestions on other ways that research data
could be collected other than through a questionnaire survey.
market conditions
-Explain why market
research and
information is important
to organisations
-Provide two examples
of how market research
information is collected
and used, consisting of
one quantitative
research technique and
one qualitative research
techniques
Candidate questionnaires can be swapped between groups and constructive
criticism given on the instruments.