Download Introduction

Professional Diploma in Digital Marketing Management (PDDMM)
Introduction
The Internet and the field of Digital Marketing is now one of the most important sales and marketing channels available to marketers and
entrepreneurs. Whether you are an experienced marketer, salesperson or someone with experience and interest in marketing and sales, this
hands-on Professional Diploma in Digital Marketing Management (PDDMM), taught by leading digital marketing practitioners, will enable its
participants to understand its customers and engage with them online. PDDMM has been designed to help executives, managers and business
owners to understand how to plan, implement and manage a comprehensive digital marketing strategy for their organisations. Furthermore
PDDMM is designed for middle level professionals or entrepreneurs to learn critical management skills to improve their career or business.
PDDMM is awarded by the Professional, Executive & Continuing Education Centre, Universiti Teknikal Malaysia Malacca. In addition, the
graduates will receive a Level 5 Award - Professional Diploma in Digital Marketing from the European Accredited Digital Marketing Institute,
Ireland (www.digitalmarketinginstitute.ie). Moreover, graduates may opt in for an additional Level 5 Advanced Diploma in Management from
ATHE, United Kingdom. ATHE (www.atheuk.com) is accredited to award the Level 5 Diploma in Management (QCF) by OFQUAL (Office of the
Qualifications and Examinations Regulator) in England. The Diploma is recognized by the marketing industry and by employers, with many
graduates gaining promotions or finding new positions more easily after completing the program in Europe and Middle East.
Awarding Bodies
Professional, Executive and Continuing Education Centre, Universiti Teknikal Malaysia Melaka dedicate
itself in providing continuous learning opportunities by making University education and training
available to people at all levels of achievement before, during and after their working life who seek
flexible learning.
The Digital Marketing Institute is a recognized leader in the provision of digital marketing courses
internationally, dedicated to educating professionals on industry standard digital marketing techniques.
Through its Advisory Council, comprising of leading global industry players, the Digital Marketing
Institute ensures that it continually delivers digital marketing courses with global industry appeal. The
Digital Marketing Institute programs are now available in Malaysia through its regional partner SKC, with
courses initially being offered in Peninsula Malaysia.
DMI Advisory Council
As part of the Digital Marketing Institute’s commitment to providing qualifications that meet current and
future global industry requirements an Advisory Council, comprising of leading global industry players,
advises on curriculum and content. The Digital Marketing Institute’s Advisory Council includes the
following leading organisations: Facebook, Google, Microsoft, LinkedIn, Vodafone and BT.
Programme Objectives
Learning Outcomes
Graduates are

able to apply their knowledge and skills of management in their
works or in their business

able to understand the various channels and activities required
to plan, implement and manage a comprehensive digital
marketing plan for their business/organization.

competent in solving problems based on sound facts and ideas.

able to communicate effectively across a range of contexts and
audiences.
Upon completing the programme, graduates will have

acquired the knowledge, and understanding of the value and
importance of Digital Marketing and why it is a vital component
of any marketing strategy plan

acquired the understanding of how digital marketing can help
grow business, domestically and internationally

the ability to use the techniques, skills and modern
management tools.

the ability to create and effectively manage social media,
display, search marketing and online advertising and marketing
campaigns

the ability to integrate a set of digital marketing plans and
efforts into the organization’s marketing strategy

the ability to drive new visitor traffic to promotional web site
while improving online conversion rates

the ability to create and develop effective and targeted email
marketing campaigns that align with organization’s business
goals

the ability to identify various online applications and resources
that can help build effective and profitable web sites

the ability to measure and analyse the visitor traffic to
promotional web site
Who is this course for?
This course is for those who are responsible for creating or
implementing an organisation’s online marketing strategy. It is also
suitable for anyone looking to grow their business by reaching their
wider target audiences, or government officials looking to reach their
citizens by effectively using websites, social media and other online
tools. Candidates for this course come from a diverse range of job
roles and geographical locations and include senior executives,
marketing managers, marketing executives, government officials,
entrepreneurs, IT managers, as well as candidates looking to pursue a
career in digital marketing.
For Enquiry:
Specialist Knowledge Centre Sdn. Bhd., No. 26-4, Jalan 14/22, Petaling Jaya, 46100 Selangor
Tel:
03 7954 4010
Fax:
03 7954 4130
Email:
[email protected]
Website:
www.skc.com.my
Like our Facebook at Malaysia Digital Marketing Centre
Please SMS us at 018 271 2640 Contact Me <space> Name <space> Email <space> Programme
Professional Diploma in Digital Marketing Management (PDDMM)
Program Structure
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11
Digital Marketing Uncovered
Search Engine Optimization and PPC
Website Analytic and Online Video Marketing
Digital Display Advertising and Mobile Marketing
Online PR AND Social media
Email and Affiliate
Creating and Implementing Your Digital Plan
Managing Communication
Business Organisations in a Global Context
People Management
Finance for Managers
Course Format Options
DMI Membership and Study Pathway
The format for this Professional Diploma is through classroom
learning, home study and written assessment. Classroom learning is
very interactive and participative, using a combination of lecturing,
workshops, discussion and practical case studies.
Graduates are entitled to become DMI Member where they can use
DMI Membership logo in their business card to signify their expertise
in digital marketing
Option 1: 11 months, part time, weekend


You can choose to take the course over 11 months period, with
two to three days for lectures per month. The course will run in
SKC Petaling Jaya, Institut Professional Baitulmal (KL), UTM
Skudai, Johor Bahru or USM Penang on Saturday or Sunday from
9:00 am to 5:00 pm.
Each lecture comprehensively covers specific digital marketing
and management topics with expert practitioners delivering the
lecturers for each session.This is the mandatory requirement if
you would like to opt for UTeM, DMI and ATHE certification.
Option 2: 12 weeks, 100% Online

You can choose to take the faster route via online study. This
option is for those who opt for ONLY DMI certification.
Assessment
Students are assessed through assignments. The purpose of an
assignment is to provide a platform for the students to use the
material they have learned from the different subjects, and to apply
them in a project that has real business value (ie own business plan)
Moreover, graduates are eligible for direct entry to internationally
recognized degree program such as from Herriot Watt University,
Coventry University, UK etc and have an advanced standing for DMI,
Ireland, Postgraduate Diploma in Digital Marketing
Hands-on workshops & Online Resources
All students, whatever option you choose, can elect to attend one of
our regular Workshops (which usually take place on Saturday in
Dublin) and have access to DMI online study resources. These are
Hands-On and very practical sessions where you can get real-world
expertise in how to successfully implement some of your digital
marketing plans.
Tuition Fee
Application Fee
Registration Fee
:
:
RM200.00
RM1,000.00
Course Option 1:
Tuition Fee
Total Fee
:
:
RM7,500.00
RM8700.00
Course Option 2 (ONLINE)
Tuition Fee
:
Total Fee
:
RM3,300.00
RM4,500.00
* Cash Payment will be entitled for a RM700.00 discount
** ATHE UK fee is an additional RM1000.00 (Triple Award Total Fee is
RM8,700.00 + RM1000.00 = RM9,700.00)
*** Maximum EPF withdrawal is RM9,700.00
For Enquiry:
Specialist Knowledge Centre Sdn. Bhd., No. 26-4, Jalan 14/22, Petaling Jaya, 46100 Selangor
Tel:
03 7954 4010
Fax:
03 7954 4130
Email:
[email protected]
Website:
www.skc.com.my
Like our Facebook at Malaysia Digital Marketing Centre
Please SMS us at 018 271 2640 Contact Me <space> Name <space> Email <space> Programme
Professional Diploma in Digital Marketing Management (PDDMM)
PROGRAM OVERVIEW
MODULE 1: DIGITAL MARKETING UNCOVERED - All current innovation in marketing is through digital channels. This opening
lecture demonstrates the power of applying digital concepts across the marketing function in any business.
MODULE 2: SEARCH ENGINE OPTIMISATION AND PPC - SEO is about attracting the right customers at the right time. This
module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up
in today’s fiercely competitive online marketplace. Pay per click (PPC) advertising campaigns allow you to maximise your
company’s visibility on key search engines such as Google, Yahoo, and Bing. You will learn to develop an effective PPC strategy
and achieve demonstrable return-on-investment (ROI). This module provides you the essentials of planning, managing PPC
campaign.
MODULE 3: WEB SITE ANALYTICS AND ONLINE VIDEO MARKETING - Your digital marketing is only as effective as the analytical
insights derived from online activities. This module guides you through web analytics and other data sources to better
understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how
to use them to improve your digital activities. Online Video Marketing module is to help you get the most out of digital video,
our experts will teach you, in a practical and hands-on way, how to create and implement a strategy for your organisation’s
video use. We will show you how to go on to achieve massive return on investment by making sure that you do a few simple
things right.
MODULE 4: DIGITAL DISPLAY ADVERTISING AND MOBILE MARKETING - This module will provide you with a comprehensive
understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate,
email, mobile & social, to give delegates the broadest view of digital advertising opportunities. Mobile Marketing module
provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case
studies you will gain knowledge of the technologies and terminology of mobile marketing.
MODULE 5: ONLINE PR AND SOCIAL MEDIA MARKETING - This module will look at how public relations have been developing
in line with the changes to internet marketing. We clearly demonstrate the benefits of integrating your online PR into your
business communications plan. We explain how the different online platforms are appropriate in varying situations.
Social Media Marketing module will provide you with the know how to plan and manage your communications and marketing
through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and
harness the opportunities provided by best practice social media marketing and online PR.
MODULE 6: EMAIL MARKETING AND AFFILIATE MARKETING - Email Marketing, when carried out properly is still one of the
most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, EMail Design and Content, Email Delivery and Reporting. Affiliate Marketing module explains the benefits of affiliate marketing
and describes different types of affiliate publishers including the leading marketing networks and agencies. You will understand
how to implement and manage an affiliate marketing campaign.
MODULE 7: BRINGING IT ALL TOGETHER – CREATING AND IMPLEMENT YOUR DIGITAL PLAN - Digital Marketing is driving the
agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a
marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email,
mobile and social.
MODULE 8: MANAGING COMMUNICATION - This module aims to develop knowledge and understanding of how
communication takes place within and between organizations, the potential pitfalls and the benefits of good practice.
MODULE 9: BUSINESS ORGANIZATIONS IN A GLOBAL CONTEXT - This module aims to develop learners understanding of the
issues organisations face operating within a global context. This understanding will allow learners to review the issues currently
impacting on businesses.
For Enquiry:
Specialist Knowledge Centre Sdn. Bhd., No. 26-4, Jalan 14/22, Petaling Jaya, 46100 Selangor
Tel:
03 7954 4010
Fax:
03 7954 4130
Email:
[email protected]
Website:
www.skc.com.my
Like our Facebook at Malaysia Digital Marketing Centre
Please SMS us at 018 271 2640 Contact Me <space> Name <space> Email <space> Programme
Professional Diploma in Digital Marketing Management (PDDMM)
MODULE 10: PEOPLE MANAGEMENT – This module aims to develop the knowledge and understanding of what motivates
individuals and teams and use this to review people management strategies used in organisations. Learners will gain an
understanding of leadership theories, motivational theories, the impact of structure and culture as well as other tools that can
be used to empower people in the workplace.
MODULE 11: FINANCE FOR MANAGERS – This module aims to introduce learners to practical accounting and financial
techniques that are useful to managers in business organisations.
For Enquiry:
Specialist Knowledge Centre Sdn. Bhd., No. 26-4, Jalan 14/22, Petaling Jaya, 46100 Selangor
Tel:
03 7954 4010
Fax:
03 7954 4130
Email:
[email protected]
Website:
www.skc.com.my
Like our Facebook at Malaysia Digital Marketing Centre
Please SMS us at 018 271 2640 Contact Me <space> Name <space> Email <space> Programme