Download Career as Public Relations Officer

Career as Public Relations Officer
Corporate Public Relations personnel
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Carry out problem analysis for clients or management,
set goals, and plan PR activities within an agreed
budget
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Compile reports, issue press statements, prepare
speeches/articles, publish newsletters, brochures,
annual reports, leaflets and commission audio tape, film
and video production
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Control and liaison with media
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Keep updated on all fast global communication
mediums
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Organize and attend interviews, meetings,
presentations and conferences, events, press
launches, news conferences, exhibitions, trade fairs,
etc
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Coordinate market research surveys, interviews and
opinion polls
PR Consultancy
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Undertake the PR function of different types of clients,
e.g., corporate, financial, consumer, business to
business, public affairs, etc. to carry out the functions
mentioned above
P R Agencies
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Resemble Ad agency in structure and has Client
servicing, Media, and Research departments
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Client servicing handles clients accounts for all PR
services
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Devise PR strategy based on the complete
understanding of the clients operations and goals
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Manage liaison with the media, issue press briefs,
make media presentations, coordinate with various
mediums of communication
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Provide public relation counsel
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Research and conduct surveys
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Crisis management
Skills required
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Analytical mind
Alertness for defense structuring
Good organizational skills
Lively and inquisitive
Resilience
Patience and diplomacy
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Flair for crisis management and vision
Good language ability and good oral
communication
Ability to multi-task
Imaginative and creative in handling responsibility
Sense of humor
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Video Clip on Public Relations Officer
Employment Opportunities
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Corporate organizations
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Public sector enterprises
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Government information departments
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Hotels
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Tourism departments
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Guest relations departments
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Private consultancies
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Financial institutions
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With political leaders and public figures
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Indian Information Service
1.48 Lakh to 5.53 Lakhs per annum
How do I get there?
Path 1:
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Std XII
Stream: Hum/ Com
Graduation
Social Sciences*/...
Professional course
Diploma in Public...
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Goal
Public Relations ...
*Graduation in Psychology or communication or management or sociology or any related subject
followed by a diploma in Public relations or Management, Advertising
**Public relations at the graduate level is a full-time 3 year degree course
***Diploma courses are of one year duration and selection is generally made through a written test
which is a test of communication skills
Placement with a PR firm for short duration often constitutes a part of the course
Where to study?
Prestigious Institutes in India
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Bharatiya Vidya Bhavan, Delhi
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Indian Institute of Mass Communication
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SIBM
Bharatiya Vidya Bhavan, Delhi
Gujarat University
Indian Institute of Mass Communication
New Delhi YMCA Institute for Media Studies & Information Technology
University of Mumbai
Narsee Monjee Institute, Mumbai
School of Communication and Management, Cochin
South Gujarat University, Surat