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OpenSesame VP Marketing – Proof Points
Candidate: ___________________________
Specific work examples that Illustrate you’ve “checked the box”
MUST HAVES
Strategic VP Marketing with Growth Stage
companies – establishing
budgets; setting processes;
hands-on management
Growth & Scale - Exp. w/
rapid growth companies that
have achieved scale (ideally
grown from $10M to
$100MM+)
Enterprise Software
company company
experience as a Marketing
Leader (Ideally SaaS) –
have marketed and sold to
larger enterprise customers
Deep subscription/ARR business model experience
with mastery of the
accompanying rev. rec. and
KPIs
Demand Generation/CRM:
Analytics and data-driven,
multi-channel marketing and
B2B lead generation
campaigns and ultimately
sales enablement (exp. w/
Marketing Automation; Email
marketing systems, BI tools,
etc.)
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Brand Builder - Mastered
thought leadership and
content marketing; crafts
and owns the narrative; able
to establish OpenSesame’s
assets/differentiators to drive
engagement
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Team Builder – has
established and built a team
across various marketing
disciplines (Corporate
Marketing, Product
Marketing, Demand
Generation, Content
Marketing, etc.)
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OpenSesame VP Marketing – Proof Points