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OpenSesame VP Marketing – Proof Points Candidate: ___________________________ Specific work examples that Illustrate you’ve “checked the box” MUST HAVES Strategic VP Marketing with Growth Stage companies – establishing budgets; setting processes; hands-on management Growth & Scale - Exp. w/ rapid growth companies that have achieved scale (ideally grown from $10M to $100MM+) Enterprise Software company company experience as a Marketing Leader (Ideally SaaS) – have marketed and sold to larger enterprise customers Deep subscription/ARR business model experience with mastery of the accompanying rev. rec. and KPIs Demand Generation/CRM: Analytics and data-driven, multi-channel marketing and B2B lead generation campaigns and ultimately sales enablement (exp. w/ Marketing Automation; Email marketing systems, BI tools, etc.) Brand Builder - Mastered thought leadership and content marketing; crafts and owns the narrative; able to establish OpenSesame’s assets/differentiators to drive engagement Team Builder – has established and built a team across various marketing disciplines (Corporate Marketing, Product Marketing, Demand Generation, Content Marketing, etc.) OpenSesame VP Marketing – Proof Points