* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Construction Marketing Manager
Product planning wikipedia , lookup
Advertising management wikipedia , lookup
Brand ambassador wikipedia , lookup
Sales process engineering wikipedia , lookup
Brand equity wikipedia , lookup
Internal communications wikipedia , lookup
Social media and television wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Customer engagement wikipedia , lookup
Personal branding wikipedia , lookup
Marketing channel wikipedia , lookup
Social media marketing wikipedia , lookup
Target audience wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Multi-level marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Digital marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Viral marketing wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Direct marketing wikipedia , lookup
9255 EAST RIVER ROAD N.W. COON RAPIDS, MN 55433-5722 763-784-3877 FAX 763-784-1583 www.JorgensonConstruction.com Construction Marketing Manager JOB DESCRIPTION To expand organizational opportunities through new business partnerships Major Responsibilities and Duties: • Marketing Plan o Collaborate with the executive team to identify growth strategies o Develop, design, implement, and facilitate a marketing plan o Execute the marketing plan o Create brand recognition • Marketing Budget o Strategize and administer the firm’s marketing budget • Communications o Analyze and review the marketing program and report findings to team members o Collaborate with Jorgenson Construction’s team in execution, efficiency, and growth • Business Development o Create and manage marketing templates for new business opportunities o Take an active role in industry-specific organizations o Develop and maximize industry connections to promote Jorgenson Construction and pursue business opportunities in coordination with the Jorgenson team • Client Retention o Surveys – Implement a survey program for project completion feedback o Testimonials – Solicit client comments and review internal marketing programs as dictated by the responses o Ongoing communication – Ensure clients are included in ongoing marketing and relationship development o Programs – Establish programs that safeguard long-term viability of relationships and encourage referrals AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER • Promotional Activities o Advertising – Determine value and budget for advertising opportunities o Direct mail – Implement and manage direct mail program o Tradeshows – Assess tradeshow opportunities and execute as the marketing program dictates o Networking – Actively promote Jorgenson Construction within the industry o Public relations – Identify community and media relationship opportunities o Special events – Coordinate and plan special event programs • Collateral Development o Brochure – Ensure brochure reinforces brand recognition and marketing strategy o Database – Develop a shared customer relationship management process o Website – Review, enhance, and maintain website content o Social networking – Establish strategies that utilize social networking tactics consistent with the Jorgenson Construction brand • Request for Qualifications, Request for Proposals • Duties as Assigned Minimum Qualifications • • B.S./Marketing preferred 5 Years Marketing Experience in the Construction Industry o Software proficiencies with customer relationship management applications, such as Microsoft Office and Adobe Design Suite (i.e.Illustrator, Photoshop, InDesign, Acrobat) as well as website editing applications o Established contacts with local and regional business and trade media professionals Personal Attributes o Possesses high degree of integrity, is outgoing, supportive, and a team player o Effective oral and written communication skills o Collaborates well with all colleagues o Creative and innovative thinker o Strong set of personal and business values which complement the firm’s core values o Proven track record of success in marketing roles o Self directed o Motivated o High energy o Financially ambitious o Persuasive communicator AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER