Download Job Title: Field Marketing/Community Relations

Job Title: Field Marketing/Community Relations Coordinator
Full-Time/Part-Time: Full-Time
Reports To: CEO
Location: Greater St. Louis Area
Position Summary
The Field Marketing/Community Relations Coordinator will help drive sales at Lion’s Choice restaurants throughout the St. Louis
metropolitan market. Specifically, the goal is to generate new customers, strengthen loyalty & repeat visits, and increase check
size. Responsibilities will include developing & activating effective marketing and promotional programs which generate
measurable results. This position will represent Lion’s Choice in the community to a variety of constituencies and will work
closely with Headquarters Staff & Restaurant Managers to ensure programs are relevant, timely, and on-target with goals.
Primary Responsibilities












Develop a local marketing and promotional strategy in alignment with the Lion’s Choice brand platform and values, which
supports the overall chain-wide marketing plan, and meets the needs of each local store trade area.
Identify, develop, plan, and implement local grassroots marketing programs to build the Lion’s Choice brand, increase
sales, and grow market share by raising awareness in the community, and supporting local organizations & events.
Foster relationships, seek out new promotional possibilities, and establish win-win partnerships with schools, sports
teams, church groups, businesses, organizations, and charities through cold-calling, prospecting, and networking.
Activate local field marketing programs on-site, and supervise a team of interns to ensure successful results.
Assist in development and distribution of fresh marketing collaterals, ensuring consistency with brand standards.
Proactively understand, monitor, and communicate knowledge of local competitive landscape and trends.
Build relationships, work professionally, and interact with executive team, company employees, partners, and customers.
Collaborate with local store managers to develop plans, campaigns and events which are relevant and impactful.
Measure success of local marketing and promotional programs; adjust strategy and tactics to increase effectiveness.
Manage, track, forecast and report budget results effectively; continuously source creative ideas and solutions.
Update and maintain Lion’s Choice social media content on LionsChoice.com, Facebook, Twitter, and LinkedIn.
Manage and oversee special projects as assigned; represent the company positively in all situations.
Minimum Qualifications






Associates Degree required, Bachelor’s preferred - with focus on marketing, advertising, or sales.
2 years of grassroots field marketing, and promotions experience; direct restaurant experience is a plus.
Exceptional knowledge of Microsoft applications including Outlook, Word, Excel, PowerPoint, and Access.
Must be able to work weekdays, weekends, nights, and holidays as required to support event planning and activation.
Experience coordinating projects and programs with cross-functional business units and third-party providers.
Ability to balance priorities, and multi-task with minimal supervision to meet deadlines and expectations.
Additional Skills/Competencies



Quick-thinker, anticipates/solves issues with excellent organizational, decision-making and customer service skills.
Superior written and verbal communication skills; ability to effectively influence others at all levels of the organization.
Ideal candidate is resourceful, innovative, enthusiastic, creative, outgoing, and passionate about achieving success.
Compensation and Benefits
Lion’s Choice provides competitive compensation including base salary, paid time off, and a comprehensive benefits package.
About Lion’s Choice
From its humble beginning in 1967 with its first store in Ballwin, Missouri, privately-held Lion’s Choice has grown to a chain of 23
corporate and franchised quick-serve restaurants in the St. Louis area featuring high quality, nutritious and tasty sandwiches,
sides, and drinks with great service. Customers love the real, roasted beef sandwich, made with lean top round beef, slowroasted in the store, prepared to order, sliced thin, and served hot with a dash of secret seasoning on a buttered and toasted
bun. The result is a moist, tender sandwich that is always hot, healthy, tasty, and keeps loyal customers coming back for more.
Quality Ingredients

Taste That's Second To None

Nutrition For A Healthy Life
Lion’s Choice is Proud to be an Equal Opportunity Employer
TO APPLY FOR THIS POSITION PLEASE SEND YOUR RESUME TO [email protected]