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Strategic Marketing A programme that will teach you how to design and implement a successful marketing strategy. 22 – 23 July 2015 This programme will expose you to cutting-edge academic and practitioner thinking on how best to market in today’s tough environment while expanding your network of like-minded strategic marketing professionals. Programme details Faculty Who should attend? Marketers involved in developing, informing and implementing their organisation’s marketing, product and brand strategies as well as key account managers in marketing research houses and communication agencies who influence and work with clients in developing marketing strategies. In his academic role, Michael has designed, delivered and assessed post-graduate management programmes for managers from a wide range of companies, including PepsiCo, SABMiller, MTN and Barclays Africa. In his consulting role, Michael has assisted a number of organisations with strategy, marketing, branding, sponsorship and research work in Southern and Eastern Africa. How you will benefit: On completion of this programme, you will be able to: - Understand how to make strategic marketing decisions; - Assess and develop fine-tuned market sensing capabilities; - Map your marketing strategy choices within your organisation’s competitive business model; Michael is a regular commentator on marketing related issues in the press and has published academically with the California Management Review, Management Decision, Global Transitions, and Ivey Publishing. - Define a more compelling value proposition for your chosen customers; - Identify your organisation’s strengths and weaknesses critical to executing your marketing strategy; - Develop a stronger marketing engine within your organisation; Michael studied for his B.PrimEd degree from the University of Port Elizabeth before completing his MBA and DBA from GIBS and the University of Pretoria. - Optimise marketing metrics to track the execution of your marketing strategy; - Stress-test your marketing strategy against best practice and peer feedback; and - Commit to a set of personalised learning follow-up actions for ongoing support. Programme methodology: Various case studies will be discussed to enable you to understand the concepts in practice. The following areas will be covered: Day one: -The strategic marketing imperative; -Market sensing; and -Developing marketing strategies. Day two: -Enabling strategic execution: building the marketing engine; -Enabling strategic execution, from strategy to plans; -Measuring and communicating marketing effectiveness; and -Reflection, assessment and next steps for you and your organisation. 15008 Dr Michael Goldman teaches, researches and consults in marketing and sales related topics internationally. He is based at the University of San Francisco in the US, where he is a professor with the Sport Management Master’s Programme. Michael also holds an adjunct faculty role at the Gordon Institute of Business Science and has taught at the Strathmore Business School in Kenya and the Lagos Business School in Nigeria. Fee R13 500 (includes tuition, instruction material, textbooks, lunches and refreshments and is VAT exempt). Duration Two days Dates 22 – 23 July 2015 To register contact: Tel: +27 (0)11 771 4159 Email: [email protected] For more information please visit: www.gibs.co.za/ee/stratmark Cancellation Policy: Delegates who cancel their registration after the closing date for registrations or, where there is no closing date, less than 14 days prior to programme commencement, will be liable for 50% of the programme fee. Those who do not arrive for the programme will be liable for the full fee. Notification of cancellation must be sent in writing. All who cancel or do not attend must return the programme material intact.