Download Strategic Marketing

Strategic Marketing
A programme that will teach you
how to design and implement a
successful marketing strategy.
22 – 23 July 2015
This programme will expose you to cutting-edge
academic and practitioner thinking on how best
to market in today’s tough environment while
expanding your network of like-minded strategic
marketing professionals.
Programme details
Faculty
Who should attend?
Marketers involved in developing, informing and implementing
their organisation’s marketing, product and brand strategies
as well as key account managers in marketing research houses
and communication agencies who influence and work with
clients in developing marketing strategies.
In his academic role, Michael has designed,
delivered and assessed post-graduate
management programmes for managers from
a wide range of companies, including PepsiCo,
SABMiller, MTN and Barclays Africa. In his
consulting role, Michael has assisted a number
of organisations with strategy, marketing,
branding, sponsorship and research work in
Southern and Eastern Africa.
How you will benefit:
On completion of this programme, you will be able to:
- Understand how to make strategic marketing decisions;
- Assess and develop fine-tuned market sensing capabilities;
- Map your marketing strategy choices within your organisation’s competitive business model;
Michael is a regular commentator on marketing
related issues in the press and has published
academically with the California Management
Review, Management Decision, Global
Transitions, and Ivey Publishing.
- Define a more compelling value proposition for your chosen customers;
- Identify your organisation’s strengths and weaknesses critical to executing your marketing strategy;
- Develop a stronger marketing engine within your organisation;
Michael studied for his B.PrimEd degree
from the University of Port Elizabeth before
completing his MBA and DBA from GIBS and the
University of Pretoria.
- Optimise marketing metrics to track the execution of your marketing strategy;
- Stress-test your marketing strategy against best practice and peer feedback; and
- Commit to a set of personalised learning follow-up actions for ongoing support.
Programme methodology:
Various case studies will be discussed to enable you to
understand the concepts in practice. The following areas will
be covered:
Day one:
-The strategic marketing imperative;
-Market sensing; and
-Developing marketing strategies.
Day two:
-Enabling strategic execution: building the marketing engine;
-Enabling strategic execution, from strategy to plans;
-Measuring and communicating marketing effectiveness; and
-Reflection, assessment and next steps for you and your organisation.
15008
Dr Michael Goldman teaches, researches and
consults in marketing and sales related topics
internationally. He is based at the University
of San Francisco in the US, where he is a
professor with the Sport Management Master’s
Programme. Michael also holds an adjunct
faculty role at the Gordon Institute of Business
Science and has taught at the Strathmore
Business School in Kenya and the Lagos
Business School in Nigeria.
Fee
R13 500 (includes tuition, instruction material,
textbooks, lunches and refreshments and is
VAT exempt).
Duration
Two days
Dates
22 – 23 July 2015
To register contact:
Tel: +27 (0)11 771 4159
Email: [email protected]
For more information please visit:
www.gibs.co.za/ee/stratmark
Cancellation Policy: Delegates who cancel their registration after the closing date for registrations
or, where there is no closing date, less than 14 days prior to programme commencement, will be liable
for 50% of the programme fee. Those who do not arrive for the programme will be liable for the full
fee. Notification of cancellation must be sent in writing. All who cancel or do not attend must return
the programme material intact.