* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Chapter 7 Marketing Marketing mix
Social media marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Neuromarketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Food marketing wikipedia , lookup
Pricing science wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Product planning wikipedia , lookup
Sports marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Ambush marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target market wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Multicultural marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
AQA GCSE Business Studies Teacher Guide Chapter 7 Marketing AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — product Boston matrix: • analysing products — dogs, cash cows, question marks and stars Product life cycle: • stages a product passes through AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — price There are different methods of pricing: • price skimming • penetration pricing • competitive pricing • loss leader • cost plus pricing AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing What influences price? • Costs of production. • Competitors’ prices. Can you think of any other influences? AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — promotion Businesses can promote products by: • advertising • personal selling • public relations • sales promotions AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — place Describes the distribution channel. • Direct to customers. • Using wholesalers and retailers. How does Dell distribute its products? AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Other methods of distribution • Mail-order businesses. • Telesales. • Online selling. AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Wholesalers and retailers • These help to distribute products to customers. • Using them can reduce the producer’s profits. AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing The choice of distribution method Depends on: • costs • level of control • the type of product