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Transcript
Information & Resources Useful information to help drive your company’s mobile marketing success. The shopper landscape is changing rapidly – due in no small part to the ubiquity of the smartphone. These days, consumer access to data and information at a moment’s notice is changing the way brands engage with their audience. Below you will find a collection of recent articles and statistics that provide insight into current shopping and mobility trends. We hope you find them useful. Mobile Marketing Definition: Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (Mobile Marketing Association) Report: Mobile Marketing Growing More Powerful By The Quarter (Mobile Marketing Watch) Infographic: A (short) history of mobile marketing (The Wall) Four out of five global Internet users in 2014 will be a mobile Web user: eMarketer (mobiThinking) 15 Mind-Blowing Stats For Marketers To Start 2014 (CMO.com) Mobile Shopping Shoppers will expect more mobile content from brands, retailers in 2014 (Mobile Payments Today) All-the-Time Shopping: Mobile Beyond the Transaction (MediaPost) 50+ fascinating stats about mobile commerce in the US (eConsultancy) Other App Usage Doubled in 2013 (Mobile Marketing Magazine) State of Mobile 2013 (Digital Buzz) Wireless Quick Facts (CTIA)