Download Digital Marketing May 2015.ai

Collaborating organisation
Supporting organisation
Certificate Course for
Digital Marketers & Entrepreneurs
(PE4200101, 80 hours)
● Module A: Creating a Credible and Professional Website (PE4200102, 40 hours)
● Module B: Creating a Credible and Professional Mobile Marketing and APPS (PE4200103, 40 hours)
Introduction
Online Marketing with the latest development and highly popular mobile and social media has grown to be one of the
primary communication channels on the Internet. It has also become an essential component to many businesses to
develop and focus their digital marketing strategies together with their conventional marketing. In addition, integration on
web, mobile devices and social media forms a synergy that each one drives the other parts in order to deliver good
customer experience.
This course is to take digital knowledge directly from industry experts to help understand the latest trend and
development of the digital marketing and learn the real hands-on skills that drive your business and career forward to
become a digital marketer and engineer.
Target Audience
Entrepreneurs, retailers, marketing practitioners, web developers, Internet marketers, content providers, brand managers, and
everyone involved in marketing and want to have the hands-on experience to handle the promotion and marketing campaign to the
fastest growing and young generation.
Course Specialty
● Design for those that have no prior I.T. background but want to maneuver and handle the digital marketing skillsets
● Understand the latest trend and marketing intelligence from the cyber and online e-commerce and m-commerce
● Truly hands-on experience with classroom personal devices and home practices on how to set up digital marketing campaign
● Learn how to set up online marketing website and mobile apps upon completion of the course
● Use Open Source and Public Viable platform to lower the set up cost
● Take industry experts from well-known vendors such as Google to provide firsthand experience and support
● Practical case studies sharing from startups and entrepreneurs
Course Contents
Module A: Creating a Credible and Professional Website (40 hours)
Objective: In this module, combined with theory and practical works help to setup a website/shopping cart and forum. You will learn
from scratch to have you own web tools after this module and you can start to run your business consequently. Besides, digital
marketing skills will be fully tailored on your web tools and you will also learn how to adjust to features in order to fit your own needs.
● The Basic Elements of a website
● Web Site Design and Programming
● Open source Website
● Open source shopping cart
● Open source forum
● Search Engine Optimization
Module B: Creating a Credible and Professional Mobile Marketing and APPS (40 hours)
Objective: After Module A in which you acquired hands on experience on your web business tools, it is time to start to move to the
big trend on mobile and social media marketing. In this module, you will learn from the beginning that how to develop a mobile app
and how the app link with social media which combined with Module A will form a business chain. Advanced skills like push
notification and mobile ordering will be touched such that you can always keep a good relationship with your customers.
● Understanding Mobile Marketing
● Hands on Mobile and Social Media
App development
App Inventor 2 android app development
Mobile marketing (Facebook fans page coding, etc.)
Social media (Facebook / Twitter / Youtube / LinkedIn / QQ / Blog etc.)
● Understand each characteristics
● Facebook fans page creation
● Social media API application with existing website
● Analyse Your Audiences
● Case study & strategy
Venue
Room 904, 9/F, VTC Tower, 27 Wood Road, Wanchai
Schedule
- Module A: 18 Jun 2015 (every Tue, Thu, 7:00pm – 10:00pm)
Total hours: Around 40 (including some industrial visit session(s))
- Module B: 24 Sep 2015 (every Tue, Thu, 7:00pm – 10:00pm)
Total hours: Around 40 (including some industrial visit session(s))
Fee
Whole certificate (Module A and B) - $18,000
Module A - $9,000
Module B - $11,000
For enquiries, please contact 課程查詢
Institute of Professional Education And Knowledge 高 峰 進 修 學 院
Address 地址 : 9/F, VTC Tower, 27 Wood Road, Wanchai, HK 香港灣仔活道27號職業訓練局大樓9樓
Tel 電話 : 2836 1744 (Mr. LO 盧先生)
Email 電郵 : [email protected]
Tel 電話 : 2836 1832 (Mr. Y. C. LI 李先生)
Email 電郵 : [email protected]
Website 網址 : www.peak.edu.hk
Whole certificate: https://www.peak.edu.hk/tc/course.php?id=36206121
Module A: https://www.peak.edu.hk/tc/course.php?id=28206092
Module B: https://www.peak.edu.hk/tc/course.php?id=46205988