Download apsalar adds spend tracking to its mobile marketing analytics platform

APSALAR ADDS SPEND TRACKING TO ITS MOBILE MARKETING ANALYTICS PLATFORM
New capabilities for the Apsalar Attribution solution enable clients to track
and analyze ad spend along with their key app metrics for user acquisition
and re-engagement.
San Francisco, CA [10/1/2015]: Apsalar, a leader in mobile app attribution and data-driven
marketing, today announced that it has added spend tracking to its mobile analytics
reporting. This additional capability gives Apsalar’s customers a more complete view of
campaign performance for their app marketing efforts.
Apsalar’s new spend tracking enables customers to understand the key metrics that app
marketers care about most. Spend Tracking will allow Apsalar Attribution clients to see:





Return On Ad Spend (ROAS)
Effective Cost per Click (eCPC)
Effective Cost per Install (eCPI)
Effective Cost per Custom Metric (i.e. Registration, Sale, etc.)
Total Spend
The service includes Facebook spend data.
Spend tracking was developed in close association with Apsalar’s leading clients leading clients
in the US, Latin America, Asia and the EU, who were seeking the opportunity to have a more
comprehensive view of their mobile marketing efforts. This new capability makes spend
information and associated metrics available in the Apsalar dashboard, which marketers already
leverage to evaluate the performance of their mobile marketing campaigns.
“Spend tracking is an important addition to our services because it closes the loop for marketers
on how they are driving ROI and enduring business value,” said Michael Oiknine, Cofounder
and CEO of Apsalar. “Today marketers must manually patch together spend and performance
data from various dashboards. We’re pleased to make it so much easier for app marketers to
access and analyze such mission critical information.”
Spend tracking is now available for Apsalar clients worldwide.
About Apsalar
Apsalar, a leader in mobile-first customer data management, helps direct marketing brands get
better marketing effectiveness by providing a mobile data management platform that delivers a
true understanding of customer behavior in apps and across other marketing channels. The
Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage,
enrich and segment profiles to build audiences, and easily and safely connect to other
marketing partners so brands can confidently share their data and audiences. For more
information, please visit www.apsalar.com
Contact
Jim Nichols – VP of Marketing, Apsalar
[email protected]