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Download apsalar adds spend tracking to its mobile marketing analytics platform
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APSALAR ADDS SPEND TRACKING TO ITS MOBILE MARKETING ANALYTICS PLATFORM New capabilities for the Apsalar Attribution solution enable clients to track and analyze ad spend along with their key app metrics for user acquisition and re-engagement. San Francisco, CA [10/1/2015]: Apsalar, a leader in mobile app attribution and data-driven marketing, today announced that it has added spend tracking to its mobile analytics reporting. This additional capability gives Apsalar’s customers a more complete view of campaign performance for their app marketing efforts. Apsalar’s new spend tracking enables customers to understand the key metrics that app marketers care about most. Spend Tracking will allow Apsalar Attribution clients to see: Return On Ad Spend (ROAS) Effective Cost per Click (eCPC) Effective Cost per Install (eCPI) Effective Cost per Custom Metric (i.e. Registration, Sale, etc.) Total Spend The service includes Facebook spend data. Spend tracking was developed in close association with Apsalar’s leading clients leading clients in the US, Latin America, Asia and the EU, who were seeking the opportunity to have a more comprehensive view of their mobile marketing efforts. This new capability makes spend information and associated metrics available in the Apsalar dashboard, which marketers already leverage to evaluate the performance of their mobile marketing campaigns. “Spend tracking is an important addition to our services because it closes the loop for marketers on how they are driving ROI and enduring business value,” said Michael Oiknine, Cofounder and CEO of Apsalar. “Today marketers must manually patch together spend and performance data from various dashboards. We’re pleased to make it so much easier for app marketers to access and analyze such mission critical information.” Spend tracking is now available for Apsalar clients worldwide. About Apsalar Apsalar, a leader in mobile-first customer data management, helps direct marketing brands get better marketing effectiveness by providing a mobile data management platform that delivers a true understanding of customer behavior in apps and across other marketing channels. The Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage, enrich and segment profiles to build audiences, and easily and safely connect to other marketing partners so brands can confidently share their data and audiences. For more information, please visit www.apsalar.com Contact Jim Nichols – VP of Marketing, Apsalar [email protected]