Download MS in Finance Learning Goals and Objectives

Learning Goals and Objectives_ MS Marketing (Part Time)
Learning Goals
Understand and master core
concepts and methods in the
marketing discipline and their
application in business practice
Function effectively in diverse
business contexts
Anchor marketing aspects of
business activities in ethics and
human values
Communicate effectively in
business settings
Learning Objectives
1.1 Students will learn and apply core concepts and tools in
the marketing discipline to develop integrated and
innovative strategies to address current and emerging
business problems.
1.2 Students will learn, integrate and apply qualitative and
quantitative marketing tools and techniques to analyze
and solve current and emerging business problems.
2.1 Students will learn to assess marketing aspects of local
and global business contexts and use this assessment as
input to current and emerging business decisions.
2.2 Students will demonstrate an appreciation of multiple
perspectives and experiences as well as the value of
teamwork in current and emerging business contexts.
3.1 Students will develop an appreciation of the principles
of ethical leadership and accountability as applicable to
the marketing aspects of business decisions.
3.2 Student will learn to assess workplace behaviors and
marketing aspects of business decisions in terms of
human values, ethical norms, and societal impact.
4.1 Students will demonstrate the spoken and written
communication skills essential in business settings.
4.2 Students will develop an understanding and awareness
of the impact of non-verbal communication in business
settings.