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M01_ENGL6499_01_SE_C01 pp5.qxd 1/28/10 7:51 AM Page 20 Summary What is communication, and how does it affect your everyday life? • Communication is the process of using verbal and nonverbal messages to generate meaning within and across various contexts, cultures, and channels. • Effective communication helps you meet personal, professional, educational, intercultural, intellectual, societal, and ethical goals. • Effective communicators accept responsibility for the outcomes of their choices. What do you need to know to become a more effective communicator? • Effective communicators make critical decisions about the seven guiding principles of human communication represented by the key elements self, others, purpose, context, content, structure, and expression. • The four types of communication context are psychosocial, logistical, interactional, and mediated. • The three interactional contexts are interpersonal, group, and presentational communication. How do communication models help you address communication challenges? • Unlike linear and interactional communication models, the transactional model depicts communication as a simultaneous transaction in which we continuously exchange verbal and nonverbal messages and share meanings. • In a communication transaction, communicators encode and decode messages at the same time. • The components of a transactional communication model include all seven elements of effective communication as well as message, feedback, and noise. How do theories help you choose effective communication strategies and skills? • Your choices of communication strategies and skills are most 20 CHAPTER 1 | human communication effective when they are grounded in theory. Without theory, you may not understand when and why to use a particular strategy or skill to its best advantage. Why is ethical decision making essential for effective communication? • Questions of right and wrong arise whenever you communicate. Ethical communication is fundamental to responsible thinking, decision making, and the development of relationships and communication within and across contexts, cultures, and channels. • The National Communication Association Credo for Ethical Communication endorses nine principles of ethical communication for all communicators. ▼ 1/28/10 5:48 PM Page 21 TEST 1 2 3 4 5 yourknowledge The textbook defines communication as the process of using verbal and nonverbal messages to generate meaning within and across various contexts, cultures, and channels. Which term in this definition refers to the various physical and electronic media through which we express messages? a. messages b. meaning c. contexts d. cultures e. channels 6 7 Which of the following skills received the lowest ranking in the study of skills employers seek in college graduates? a. computer skills b. written communication skills c. oral communication skills d. leadership e. proficiency in field of study Which communication principle seeks an answer to the following question: How well do you suspend your personal needs and attitudes when you listen? a. Know Thy Self b. Connect with Others c. Determine Your Purpose d. Adapt to the Context e. Structure Your Message Which communication principle seeks an answer to the following question: How can I adapt to the psychological circumstances and physical setting of the communication situation? a. Know Thy Self b. Select Appropriate Content c. Connect with Others d. Adapt to the Context e. Structure Your Message The logistical context of communication refers to a. the cultural environment in which you live. b. your emotional history, personal experiences, and cultural background. c. the time, place, setting, and occasion in which you will interact with others. d. whether communication occurs one-to-one, in groups, or between a speaker and an audience. e. interpersonal, group, and presentational communication. 8 9 10 Linear models of communication a. include the concepts of noise and feedback. b. function in only one direction: a source creates a message and sends it through a channel to reach a receiver. c. recognize that we send and receive messages simultaneously. d. illustrate the interrelationships among the key elements of human communication. e. all of the above The encoding process can be described as a. the way you feel about others. b. the process of minimizing internal noise. c. effective listening. d. converting a “code” sent by someone else into a meaningful message. e. the decision-making process you use to create messages that generate meaning. Stephen Covey defines a habit as the intersection of a. theories, strategies, and skills. b. theories, methods, and tools. c. knowledge, cognition, and intellectual skills. d. knowledge, skill, and desire. e. preparation, practice, and performance. Theories answer why; strategies answer what; skills answer how; and ethics answers questions of _______. a. who b. where c. when d. whether e. all of the above Which principle in the NCA Credo for Ethical Communication is violated if a close friend shares your most intimate secrets with people you don’t know or don’t like? a. We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication. b. We strive to understand and respect other communicators before evaluating and responding to their messages. c. We promote access to communication resources and opportunities as necessary to fulfill human potential. d. We advocate sharing information, opinions, and feelings when facing significant choices while also respecting privacy and confidentiality. e. We are committed to the courageous expression of personal conviction in pursuit of fairness and justice. Answers: 1-e; 2-a; 3-a; 4-d; 5-c; 6-b; 7-e; 8-d; 9-d; 10-d M01_ENGL6499_01_SE_C01 pp5.qxd test your knowledge 21