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NOTTINGHAM PLAYHOUSE
MARKETING MANAGER
JOB DESCRIPTION
Responsible to:
Head of Marketing & Communications
Responsible for:
Digital Marketing Officer,
Groups and Audience Development Officer
Marketing Assistant
Marketing Trainee
Job Purpose:
 To maximise sales, increase brand awareness and deliver the most efficient and creative
marketing outcomes possible, for the full range of Nottingham Playhouse’s produced,
visiting and participation work.
 To manage the day to day running of the department, the budget, campaigns, print and
brochure design, collation and production, creation of show images, evaluation, etc, with
the aim of exceeding targets for sales of mainstage, studio, participation and other work.
 To support the Head of Marketing & Communications, and work in partnership with the
Press & PR Manager and the Customer Relations Manager, in the development, delivery,
monitoring and evaluation of Nottingham Playhouse’s print, digital, face to face, telephonic
and other communication strategies.
 To maximise all opportunities to promote the ethos, creative work, community role and
national significance of Nottingham Playhouse.
Duties include
Managerial
 To line manage the Digital Marketing Officer, the Groups and Audience Development
Officer, the Marketing Assistant and the Marketing Trainee, ensuring the efficient and
effective delivery of their work and their professional development.
 To support the Head of Marketing & Communications in producing the annual budget, and
to have day to day responsibility for the managing and monitoring of all marketing budgets,
including processing invoices.
 To deputise for the Head of Marketing & Communications where appropriate making
budgetary, strategic and operational decisions in line with the marketing plan and strategy
 To deputise for the Head of Marketing & Communications at external meetings where
appropriate
 To work effectively with dance agencies, other promoters and visiting companies to agree
and deliver marketing plans for all visiting work
Operational
 To maintain the departmental work schedule, in line with the organisation’s timetable for
productions, participation, visiting work and other creative activity.
 To collate and produce all brochures for the Playhouse.
 To be principle liaison with design, print and other marketing/communications agencies,
delegating where necessary
 To lead on the commissioning and production of poster/brochure and other promotional
images for all Nottingham Playhouse Theatre Company and Nottingham Playhouse coproductions, as required
 To lead on the production of marketing plans for each Nottingham Playhouse production, in
consultation with the marketing team and co-producers (where relevant).
 To use the Tessitura CRM system to plan and track mailings, distribution, brochures,
campaigns and all other audience communications.
Strategic
Working with the Head of Marketing & Communications and other colleagues as necessary:
 To ensure Nottingham Playhouse’s brand values and identity are protected and
communicated effectively internally and externally in a effective and engaging manner.
 To ensure effective tracking of all campaigns and other activities, and analyse ‘return on
investment’ to inform future planning.
 To support the implementation of the Audience Development Plan, and monitor all delivery
against its targets.
 To manage the creation and development of marketing strategies for print, advertising,
CRM applications and Digital/Electronic media, and delegate delivery as required.
 To work closely with the Customer Relations Manager in developing the use of the
Tesstitura CRM system to maximise marketing insight and opportunities.
Online/Digital
To manage the Digital Marketing Officer post, so that the department delivers a cutting edge emarketing operation for Nottingham Playhouse by:
 Keeping abreast of developments in new media technology and methods of delivery.
 Ensuring vibrant, relevant and timely content on Nottingham Playhouse website
 Ensuring the Playhouse creates, cultivates and maintains online ambassadors, reviewers,
media partners and other stakeholders.
Communications
 To play an active role in cultivating and developing relationships with external stakeholders,
in the city, county and region, in and beyond the arts, leisure and marketing worlds.
 To support the Head of Marketing & Communications and the Press & PR Manager in
liaising with the Chief Executive and Artistic Director to ensure that organisational
messages are effectively communicated internally and externally.
 To keep up to date with arts, leisure, marketing and media developments regionally and
nationally.
 To assist with the delivery of a regular internal news letter
Other
 To play an active part in Open Days and other audience development events.
 To act as a representative of Nottingham Playhouse at external meetings
 To attend Nottingham Playhouse Heads of Department meetings and other internal
meetings as required.
 To attend and present to Nottingham Playhouse Trust Board meetings as required.
 To create and maintain strong, informed relationships with other theatres including seeing
their work and attending events regionally and nationally.
General
 To always act in the best interests of Nottingham Playhouse.
 To take positive action to promote Equal Opportunities in all aspects of the work of
Nottingham Playhouse.
 To agree to abide by Nottingham Playhouse policies such as Health and Safety, child
protection etc.
 To maintain confidentiality in all areas relating to Nottingham Playhouse.
 To maximise income and minimise expenditure wherever possible.
 To carry out such other duties as may be reasonably expected of the post.
December 2013