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INTRODUCTION TO CONDUCTOR
2 Park Avenue, 15th Floor
New York, NY 10016
conductor.com
CONDUCTOR | INTRODUCTION
CONTACT
COMPANY BACKGROUND
Adele Coelho
Sr. Manager, Corporate Marketing
[email protected]
Conductor is the undisputed leader of web presence management, inspiring marketers to
break their addiction to paid media and create great consumer experiences through digital
marketing. The Conductor Searchlight platform transforms a brand s web presence in
unpaid channels, like organic search, content and social, into a powerful acquisition method
resulting in meaningful traffic & revenue increases. The technology gathers data from the
web to deliver meaningful insight into where a brand s content is getting discovered, how
their competition is being found and the playbook needed to win the unpaid media war.
Conductor s customers include global brands like Citibank and FedEx, emerging leaders like
Ancestry.com and Box, and innovative agencies like iProspect & Razorfish.
For Press Inquiries:
Cassady Nordeen
[email protected]
718-644-0273
Conductor
2 Park Ave, 15th Floor
New York, NY 10016
www.conductor.com
212.213.6251
@conductor
KEY STATISTICS
Founded:
Employees:
Customers:
VC backing:
2010
150
500+
$35 M
Data Processed Monthly:
URLs Analyzed Weekly:
URLs Added Monthly:
23 TB
8,500,000
1,200,000
CORPORATE HIGHLIGHTS
• One of the largest investment to date forearned media technology in Series C financing
led by Investor Growth Capital, FirstMark Capital and Matrix Partners
• Conductor has experienced year-over-year revenue growth of more than 300%
• The top four big agency holding companies use Conductor Searchlight, as well as more
than half of the Top 20 Internet Retailers and more than 100 of the Fortune 500
#38 Inc. 500 Fastest
Growing Private Co. in
America
Best SEO Solution
Winner,
5 years in a row
ranked a Crain s Best
Place to Work in NYC
#4 Best Companies to
Work for in New York
State
Fortune s List of Great
Places to Work
Proud to be part of
the Made in NY
technology initiative
®
CONDUCTOR | INTRODUCTION
CORPORATE SOCIAL RESPONSIBILITY
Conductor endeavors to cultivate an environment where charitable efforts are supported both on a corporate and personal
scale. Last year, Conductor employees volunteered hundreds of hours at non-profit organizations around the greater NYC area.
The Conductor Foundation allows Conductor to give back as the company continues to grow. Its mission is to provide the
knowledge, skills and tools that empower charitable non-profits to improve their online search visibility to raise awareness of
their mission, increase donations and inspire volunteerism. The Foundation is currently involved with helping non-profits
including World Wildlife Fund (WWF), St. Jude Children s Research Hospital, TisBest Charity Gift Cards, WNYC (NPR), National
Kidney Foundation, DC Goodwill, Alliance for Smiles, the International Rescue Committee, and Housing Works. Learn more at
www.conductorfoundation.org.
C3 CONFERENCE
500+ marketers from over 200 companies came to Conductor s third annual C3 Conference in 2013, making it Conductor s
largest conference to date. Attendees spent three days learning best-in-class SEO techniques from global brands such as Disney,
Citibank, Bing, Moz, Ticketmaster, Ancestry.com and more. They explored essential SEO topics like content creation, mobile &
tablet challenges and SEO team building through several innovative breakout sessions, and had the chance to network with
hundreds of SEOs, content marketers, senior executives and industry experts all under one roof. The roster of content and case
studies was unparalleled and everyone walked away with valuable insights and new relationships.
Now in its fourth year, the Conductor Collaboration Conference 2014 will bring 1500+ industry leaders from around the world
together to share the latest trends and strategies in search marketing. Learn more about this year s event at c3.conductor.com.
LEADERSHIP
Seth Besmertnik
CEO & Founder
Kerry Ancheta
VP, Sales
Seth Besmertnik directs corporate
strategy, guides product vision and
develops strategic partnerships for
Conductor. Since co-founding the
company, he has navigated Conductor
through multiple financing rounds and
extraordinary growth including being
ranked the 13th fastest growing software
company in the US & the 3rd Best Place
to Work in New York City. Besmertnik
regularly presents at industry events as
an expert in search marketing and
frequently guest lectures on
entrepreneurship at universities.
Besmertnik was selected as a Finalist for
Ernst & Young s prestigious Entrepreneur
of the Year Award.
Kerry Ancheta leads worldwide sales for
Conductor. Ancheta brings over 20 years of
software sales and sales leadership
experience as well as diverse experience
leading teams across enterprise, commercial,
vertical, public sector, and SMB markets. Prior
to joining Conductor, Ancheta led sales
organizations at a variety of successful
startups like MySQL (acquired by Sun
Microsystems for $1B), MongoDB (most
valuable startup in NYC), and Apprenda
(private PaaS startup). Ancheta is passionate
about scaling high velocity subscription
businesses, and delivering exceptional value
to customers. Ancheta holds a Bachelor of
Arts in Finance and Marketing from the
University of Washington.
CONDUCTOR | INTRODUCTION
LEADERSHIP (Cont.)
Maria Bradley
Sr. Director, Customer Success
Baruch Toledano
VP, Product
Maria Bradley leads the Customer Success
Team at Conductor and is responsible for
managing all aspects of client relationships
and strategy. She heads up Conductor s
Customer Success team to provide
enterprise customers with leadership and
expertise to develop search marketing
strategies using Conductor Searchlight.
She brings over 10 years experience in
customer-facing roles and experience in
the online marketing industry to
Conductor. Prior to joining the company,
Bradley led a team of account managers
who were accountable for the retention
and growth of Fortune 1000 accounts and
over 45 million in revenue at Yahoo! Inc.
Baruch Toledano leads the product
management team and is responsible for
working with customers, partners, and
internal teams to ensure that Conductor is
always at the forefront of marketing
technology innovation. He has over 10 years
of experience in product development and
management and has a proven track record
of success. Toledano joins Conductor from
eBay Inc., where he was Director of Product
Management for Magento, the open-source
e-commerce platform. In his role, he was
responsible for the development of features
and product offerings that grew annual sales
by over 90%, and resulting in Magento
becoming most adopted e-commerce
platform. He was responsible for overseeing
the release of six new versions and extensive
feature sets for both Enterprise and
Community editions of the Magento
platform while managing a team of product
managers and community evangelists in
multiple geographies.
Jim Caci
CFO
Jim Caci directs finance, human resources
and administration functions for
Conductor. Caci brings 20+ years of
experience running the finance and
operations functions of both public and
private companies. Most recently, Caci was
CFO at AvePoint, the leader in governance
and infrastructure management solutions
for Microsoft SharePoint, where he was
responsible for managing the finance and
operations for all of AvePoint s global
entities, including 25 wholly owned
operational centers on six continents.
Seth Dotterer
VP, Marketing
Seth Dotterer leads the marketing team at
Conductor, responsible for branding and
communications, marketing strategy,
demand generation and strategic product
positioning of Conductor s SaaS SEO
platform, Searchlight. With over 15 years of
online marketing experience, Dotterer has
worked with both startups and the
Fortune 100 to develop effective
marketing strategies and to utilize
technology and metrics to increase sales
and profitability. Prior to joining
Conductor, Dotterer worked for consumer
electronics manufacturer, Turtle Beach, in a
variety of product and marketing roles. As
head of Marketing, Dotterer managed the
successful market placement and
deployment for over 80 products in 11
product segments.
Eric Reisch
VP, Customer Success & Strategy
Eric Reisch heads Account Development and
Sales for Conductor. His work in building out
teams, outlining the sales process and
helping to define the market opportunity
has continually grown revenue over the last
few years, helped customers boost revenue
and brand recognition and established
Conductor as the leader in SEO technology.
Prior to Conductor, Reisch spent three and a
half years at Yahoo! as Regional Sales
Manager during Yahoo s game-changing
introduction of search marketing and display
advertising into the traditional recruitment
listing-based model.
Andrew Wilson
VP, Engineering
Andrew Wilson brings his extensive
experience building innovative platforms to
Conductor, where he oversees all
engineering and feature development for
the Searchlight platform. Prior to joining
Conductor, Wilson worked at CodeStreet
where he held leadership roles in Project
Management, Quality Assurance, and
Engineering. Wilson s experience in multiple
areas of technical development and
management led to responsibilities in
customer-facing roles in which he provided
technical strategy and leadership guidance
to customers.