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INTRODUCTION TO CONDUCTOR 2 Park Avenue, 15th Floor New York, NY 10016 conductor.com CONDUCTOR | INTRODUCTION CONTACT COMPANY BACKGROUND Adele Coelho Sr. Manager, Corporate Marketing [email protected] Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand s web presence in unpaid channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver meaningful insight into where a brand s content is getting discovered, how their competition is being found and the playbook needed to win the unpaid media war. Conductor s customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and Box, and innovative agencies like iProspect & Razorfish. For Press Inquiries: Cassady Nordeen [email protected] 718-644-0273 Conductor 2 Park Ave, 15th Floor New York, NY 10016 www.conductor.com 212.213.6251 @conductor KEY STATISTICS Founded: Employees: Customers: VC backing: 2010 150 500+ $35 M Data Processed Monthly: URLs Analyzed Weekly: URLs Added Monthly: 23 TB 8,500,000 1,200,000 CORPORATE HIGHLIGHTS • One of the largest investment to date forearned media technology in Series C financing led by Investor Growth Capital, FirstMark Capital and Matrix Partners • Conductor has experienced year-over-year revenue growth of more than 300% • The top four big agency holding companies use Conductor Searchlight, as well as more than half of the Top 20 Internet Retailers and more than 100 of the Fortune 500 #38 Inc. 500 Fastest Growing Private Co. in America Best SEO Solution Winner, 5 years in a row ranked a Crain s Best Place to Work in NYC #4 Best Companies to Work for in New York State Fortune s List of Great Places to Work Proud to be part of the Made in NY technology initiative ® CONDUCTOR | INTRODUCTION CORPORATE SOCIAL RESPONSIBILITY Conductor endeavors to cultivate an environment where charitable efforts are supported both on a corporate and personal scale. Last year, Conductor employees volunteered hundreds of hours at non-profit organizations around the greater NYC area. The Conductor Foundation allows Conductor to give back as the company continues to grow. Its mission is to provide the knowledge, skills and tools that empower charitable non-profits to improve their online search visibility to raise awareness of their mission, increase donations and inspire volunteerism. The Foundation is currently involved with helping non-profits including World Wildlife Fund (WWF), St. Jude Children s Research Hospital, TisBest Charity Gift Cards, WNYC (NPR), National Kidney Foundation, DC Goodwill, Alliance for Smiles, the International Rescue Committee, and Housing Works. Learn more at www.conductorfoundation.org. C3 CONFERENCE 500+ marketers from over 200 companies came to Conductor s third annual C3 Conference in 2013, making it Conductor s largest conference to date. Attendees spent three days learning best-in-class SEO techniques from global brands such as Disney, Citibank, Bing, Moz, Ticketmaster, Ancestry.com and more. They explored essential SEO topics like content creation, mobile & tablet challenges and SEO team building through several innovative breakout sessions, and had the chance to network with hundreds of SEOs, content marketers, senior executives and industry experts all under one roof. The roster of content and case studies was unparalleled and everyone walked away with valuable insights and new relationships. Now in its fourth year, the Conductor Collaboration Conference 2014 will bring 1500+ industry leaders from around the world together to share the latest trends and strategies in search marketing. Learn more about this year s event at c3.conductor.com. LEADERSHIP Seth Besmertnik CEO & Founder Kerry Ancheta VP, Sales Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the company, he has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US & the 3rd Best Place to Work in New York City. Besmertnik regularly presents at industry events as an expert in search marketing and frequently guest lectures on entrepreneurship at universities. Besmertnik was selected as a Finalist for Ernst & Young s prestigious Entrepreneur of the Year Award. Kerry Ancheta leads worldwide sales for Conductor. Ancheta brings over 20 years of software sales and sales leadership experience as well as diverse experience leading teams across enterprise, commercial, vertical, public sector, and SMB markets. Prior to joining Conductor, Ancheta led sales organizations at a variety of successful startups like MySQL (acquired by Sun Microsystems for $1B), MongoDB (most valuable startup in NYC), and Apprenda (private PaaS startup). Ancheta is passionate about scaling high velocity subscription businesses, and delivering exceptional value to customers. Ancheta holds a Bachelor of Arts in Finance and Marketing from the University of Washington. CONDUCTOR | INTRODUCTION LEADERSHIP (Cont.) Maria Bradley Sr. Director, Customer Success Baruch Toledano VP, Product Maria Bradley leads the Customer Success Team at Conductor and is responsible for managing all aspects of client relationships and strategy. She heads up Conductor s Customer Success team to provide enterprise customers with leadership and expertise to develop search marketing strategies using Conductor Searchlight. She brings over 10 years experience in customer-facing roles and experience in the online marketing industry to Conductor. Prior to joining the company, Bradley led a team of account managers who were accountable for the retention and growth of Fortune 1000 accounts and over 45 million in revenue at Yahoo! Inc. Baruch Toledano leads the product management team and is responsible for working with customers, partners, and internal teams to ensure that Conductor is always at the forefront of marketing technology innovation. He has over 10 years of experience in product development and management and has a proven track record of success. Toledano joins Conductor from eBay Inc., where he was Director of Product Management for Magento, the open-source e-commerce platform. In his role, he was responsible for the development of features and product offerings that grew annual sales by over 90%, and resulting in Magento becoming most adopted e-commerce platform. He was responsible for overseeing the release of six new versions and extensive feature sets for both Enterprise and Community editions of the Magento platform while managing a team of product managers and community evangelists in multiple geographies. Jim Caci CFO Jim Caci directs finance, human resources and administration functions for Conductor. Caci brings 20+ years of experience running the finance and operations functions of both public and private companies. Most recently, Caci was CFO at AvePoint, the leader in governance and infrastructure management solutions for Microsoft SharePoint, where he was responsible for managing the finance and operations for all of AvePoint s global entities, including 25 wholly owned operational centers on six continents. Seth Dotterer VP, Marketing Seth Dotterer leads the marketing team at Conductor, responsible for branding and communications, marketing strategy, demand generation and strategic product positioning of Conductor s SaaS SEO platform, Searchlight. With over 15 years of online marketing experience, Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability. Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer, Turtle Beach, in a variety of product and marketing roles. As head of Marketing, Dotterer managed the successful market placement and deployment for over 80 products in 11 product segments. Eric Reisch VP, Customer Success & Strategy Eric Reisch heads Account Development and Sales for Conductor. His work in building out teams, outlining the sales process and helping to define the market opportunity has continually grown revenue over the last few years, helped customers boost revenue and brand recognition and established Conductor as the leader in SEO technology. Prior to Conductor, Reisch spent three and a half years at Yahoo! as Regional Sales Manager during Yahoo s game-changing introduction of search marketing and display advertising into the traditional recruitment listing-based model. Andrew Wilson VP, Engineering Andrew Wilson brings his extensive experience building innovative platforms to Conductor, where he oversees all engineering and feature development for the Searchlight platform. Prior to joining Conductor, Wilson worked at CodeStreet where he held leadership roles in Project Management, Quality Assurance, and Engineering. Wilson s experience in multiple areas of technical development and management led to responsibilities in customer-facing roles in which he provided technical strategy and leadership guidance to customers.