Download Ten Marketing Tools to Get You Started with your Campaign

A Dozen Marketing Tools to Get You Started
With Your Campaign
Prepared by the ALSC Public Awareness Committee
for 2008 ALA Conference Program
featuring Gene Del Vecchio
Ali, Moi. Marketing Effectively (Essential Managers Series). Dorling Kindersley Publishing, c2001.
This slim volume carries a mighty punch. Point by point, Ali explains the steps and processes
involved in marketing, told in easy to understand terms. Breaking tasks down into smaller boxes and
lists, the format is an excellent selection for those looking for an initial introduction to marketing.
American Association of School Librarians. Campaign for America’s Libraries Toolkit for School
Library Media Programs. ALA, c2003.
Aimed at school media specialists, this toolkit includes messages, ideas and strategies for
promoting the value of their school library media programs and library media specialists in the 21 st
century.
Byrd, Susannah Mississippi. Bienvenidos! Welcome!: A Handy Resource Guide for Marketing
Your Library to Latinos. ALA, c2005.
This groundbreaking guide supplies the necessary tips to help librarians create a comprehensive
marketing and outreach strategy that will attract diverse Latino audiences.
Del Vecchio, Gene. Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart. Pelican Publishing,
c1997.
In the past, children were a largely unexplored audience for marketers. No longer. They have a
large financial base (read: parents) who are willing to fulfill their every desire. Del Vecchio, a specialist in
marketing to youth, provides plenty of tools and “insider information” to unveil the mysteries of the
youngest target group.
Fisher, Julieta Dias & Ann Hill. Tooting Your Own Horn: Web-Based Public Relations for the 21st
Century Librarian. Linworth, c2002.
This practical manual offers a step-by-step approach to marketing your library program by
transforming traditional marketing strategies into a Web-based marketing tool. School-focused but useful
for all libraries, Fisher and Hill include instructions for developing a virtual tour of your library.
Fisher, Patricia H. & Marseille M. Pride. Blueprint for Your Library Marketing Plan: A Guide to Help
You Survive and Thrive. ALA, c2005.
Creating and implementing a marketing plan can help libraries make a compelling case and
address both issues – attracting funding and customers by focusing on specific needs. This guide will get
you started and carry you through the process.
Michelle, Joseph A. The Starbucks Experience: 5 Principles for Turning Ordinary into
Extraordinary. McGraw-Hill, c2007.
Michelle offers specific suggestions on how to reach out to your community, listening to staff and
customers, to create a satisfying experience that will turn around your workplace. Filled with real-life
stories and anecdotes, this insider’s look at business is a source of inspiration.
Public Library Association. Libraries Prosper with Passion, Purpose, and Persuasion: A PLA
Toolkit for Success. PLA, 2007.
This toolkit will provide guidance for the entire planning process, including goal setting, audience
analysis and identification, message and strategy development, and tactic evaluation and selection.
Though aimed at public libraries, the accompanying materials are useful for all types of libraries and
include worksheets, samples and templates.
Saffir, Leonard. P.R. on a Budget: Free, Cheap, and Worth the Money, Strategies for Getting
Noticed. Kaplan Publishing, c2007.
A handy tool for every publicity department to use! Saffir offers solid strategies to use to get your
message out. Told in a personal tone, he uses the subtitles of chapters to clue the reader in to content
and includes examples of successes and mistakes of others.
Scott, David Meerman. The New Rules of Marketing & PR: How to use New Releases, Blogs,
Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. Wiley, c2007.
Scott reveals the mysteries of and offers instruction on leveraging the Internet to get out your
message. He explores the potential that Web-based communication has to offer all – businesses,
nonprofits, and consultants alike.
Underhill, Paco. Why We Buy: The Science of Shopping. Simon & Schuster, c1999.
In 4 easy to read sections, Underhill explains the science of shopping, the mechanics of
shopping, the demographics of shopping, and the dynamics of shopping. For those in retailing and
marketing, this is a fresh guide, offering concrete and usable advice on how to adapt to a changing
customer.
Walters, Suzanne. Library Marketing That Works! Neal-Schuman Publishers, c2004.
Walters helps you develop a winning plan for marketing library programs and services to your
community. She includes brainstorming sheets and questionnaires to help. Loaded with success stories,
this book combines practical guidance with ready-to-use ideas. It includes a CD-ROM with forms.
Remember: Many free tools you can use are included in our
Kids! @ your library® toolkit! Download it at: www.ala.org/kids