* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Guerilla Marketing
Advertising management wikipedia , lookup
Social media marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Neuromarketing wikipedia , lookup
Product planning wikipedia , lookup
Food marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Affiliate marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing research wikipedia , lookup
Sports marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Target market wikipedia , lookup
Multi-level marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Advertising campaign wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
By Matt Hipkiss Guerilla marketing is a low cost advertising strategy. Guerilla marketing is normally found in public places such as the streets and buses. The objective of guerilla marketing is to get there company name out on the streets in unique ways. Guerilla marketing could go back as early as 4000BC where the Egyptians used papyrus to make sales messages and wall posters. This was very early in marketing and has advanced a lot. Back then the idea was to inform people about their product. Now it is used to entertain people in unique way while also promoting their product. In 1984, Jay Conrad Levinson introduced the name guerilla marketing in his book. In the book he tries to get people to know about guerilla marketing as a new unique name to advertise. The name guerilla marketing was inspired by guerilla warfare. This company have made a clever poster of a dog on the floor in a shopping centre. When you are on the top floor it looks like there are lots of flies on the dog when they are people on the ground floor. This is trying to tell you to get them off your dog. In this picture if trying to tell people to stop graffiting or else they could go to jail.