Download Guerilla Marketing

By Matt Hipkiss
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Guerilla marketing is a low cost advertising
strategy. Guerilla marketing is normally found
in public places such as the streets and
buses. The objective of guerilla marketing is
to get there company name out on the streets
in unique ways.
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Guerilla marketing could go back as early as
4000BC where the Egyptians used papyrus to
make sales messages and wall posters. This
was very early in marketing and has advanced
a lot. Back then the idea was to inform people
about their product. Now it is used to
entertain people in unique way while also
promoting their product.
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In 1984, Jay Conrad Levinson introduced the
name guerilla marketing in his book. In the
book he tries to get people to know about
guerilla marketing as a new unique name to
advertise. The name guerilla marketing was
inspired by guerilla warfare.
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This company have made a clever poster of a
dog on the floor in a shopping centre. When
you are on the top floor it looks like there are
lots of flies on the dog when they are people
on the ground floor. This is trying to tell you
to get them off your dog.
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In this picture if trying to tell people to stop
graffiting or else they could go to jail.