* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing Strategy/Plan - Department of Communication Science
Market segmentation wikipedia , lookup
Sales process engineering wikipedia , lookup
Internal communications wikipedia , lookup
Social media marketing wikipedia , lookup
Product planning wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Food marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Marketing channel wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing research wikipedia , lookup
Digital marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
UNIVERSITY OF ZULULAND • MARKETING AND ADVERTISING • ACOM321/121/172 • Ntate Tichere • Mr. Marathane Reggy Mopheme Dodoo Metso Lesotho Marketing Strategy/Plan • A document that proposes strategies for using elements of the marketing mix to achieve objectives, • Marketing plan mirrors the company’s business strategic plan and contains many of the same components. • The marketing function in the business • Marketing contributes towards profit and closeness to the customers... The Management task in marketing • Identify opportunities and threats in the marketing environment, • Identify opportunities that can be utelised for internal strengths and weaknesses • Compiling marketing data, • Selecting a specific target market, • Deciding on the products to be produced in order to satisfy consumer needs, • Deciding on the selling price of the product to attain the objective of profitability, • Deciding on specific distribution channels ...continued • Deciding on marketing communication methods where consumers are informed, reminded and persuaded, • Deciding on selection, training, remuneration and motivation of marketing personnel, • Organizing and leading the activities of the marketing department, • Controlling the marketing process. Marketing Challenges in the Global World • Marketing environment is global and dynamic, • Trends and forces impacting on the market change: – – – – Growth of non-profit marketing: kwaito and film industry Rapid globalization: McLuhan’s Global World Changing world economy: needs and wants are in volumes Social responsible actions: companies’ indulgence in the country’s economic growth – New Marketing Landscape: Value of customers: corporate interconnection of domestic markets and global companies Rubric: • Just what is global marketing? How does it differ from domestic marketing? How do global competitors affect and forces affect our business? • Discuss the impact of global markets on domestic markets.