Download Marketing Strategy/Plan - Department of Communication Science

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Market segmentation wikipedia , lookup

Sales process engineering wikipedia , lookup

Internal communications wikipedia , lookup

Retail wikipedia , lookup

Social media marketing wikipedia , lookup

Product planning wikipedia , lookup

Bayesian inference in marketing wikipedia , lookup

Food marketing wikipedia , lookup

Neuromarketing wikipedia , lookup

Affiliate marketing wikipedia , lookup

Marketing communications wikipedia , lookup

Target audience wikipedia , lookup

Marketing channel wikipedia , lookup

Sports marketing wikipedia , lookup

Marketing research wikipedia , lookup

Digital marketing wikipedia , lookup

Ambush marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Multi-level marketing wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Viral marketing wikipedia , lookup

Target market wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Advertising campaign wikipedia , lookup

Sensory branding wikipedia , lookup

Marketing strategy wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Marketing plan wikipedia , lookup

Multicultural marketing wikipedia , lookup

Green marketing wikipedia , lookup

Street marketing wikipedia , lookup

Global marketing wikipedia , lookup

Transcript
UNIVERSITY OF ZULULAND
• MARKETING AND ADVERTISING
• ACOM321/121/172
• Ntate Tichere
• Mr. Marathane Reggy Mopheme Dodoo Metso
Lesotho
Marketing Strategy/Plan
• A document that proposes strategies for using
elements of the marketing mix to achieve
objectives,
• Marketing plan mirrors the company’s
business strategic plan and contains many of
the same components.
• The marketing function in the business
• Marketing contributes towards profit and
closeness to the customers...
The Management task in marketing
• Identify opportunities and threats in the
marketing environment,
• Identify opportunities that can be utelised for
internal strengths and weaknesses
• Compiling marketing data,
• Selecting a specific target market,
• Deciding on the products to be produced in order
to satisfy consumer needs,
• Deciding on the selling price of the product to
attain the objective of profitability,
• Deciding on specific distribution channels
...continued
• Deciding on marketing communication
methods where consumers are informed,
reminded and persuaded,
• Deciding on selection, training, remuneration
and motivation of marketing personnel,
• Organizing and leading the activities of the
marketing department,
• Controlling the marketing process.
Marketing Challenges in the
Global World
• Marketing environment is global and dynamic,
• Trends and forces impacting on the market
change:
–
–
–
–
Growth of non-profit marketing: kwaito and film industry
Rapid globalization: McLuhan’s Global World
Changing world economy: needs and wants are in volumes
Social responsible actions: companies’ indulgence in the
country’s economic growth
– New Marketing Landscape: Value of customers: corporate
interconnection of domestic markets and global companies
Rubric:
• Just what is global marketing? How does it
differ from domestic marketing? How do
global competitors affect and forces affect our
business?
• Discuss the impact of global markets on
domestic markets.