Download Diploma in School Marketing - Centre for Marketing Schools

Diploma
in School
Marketing
for Principals,
Registrars and
School Marketers
AL
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“I have
found the course to
be tremendously useful
in attracting and keeping
enrolments”
“I’m looking at
things in new ways. I
made many discoveries
about marketing and myself.
WOW”
Paul Bates,
Burwood Public School,
Australia
Catherine Marvel,
PLC Sydney
“Extremely
relevant,
valuable & totally
applicable”
Robyn Dunbar
Investigator College,
South Australia
The Course
The course has 6 modules and can be
completed at home or at school.
school marketing textbooks
6 modules of work
guided questions
reading list
work related assignments
www.centreformarketingschools.com.au
Vision: To encourage, equip and connect school marketers
Why you need
a Diploma in
School Marketing
“It has
enthused me to
be innovative in my
thinking”
“The course
has provided me with
key strategic insights that
will significantly impact on my
marketing role”
Schools operate in an aggressive
marketplace. Competition for
enrolments, financial support,
Michelle Brown,
community appreciation and
St Margaret’s School,
good teachers mean that
England
promotion and PR have an
essential role in school management.
To sustain a competitive advantage
you need an in-depth understanding
of marketing principles. You need
to manage your image, identify
opportunities to gain market share,
monitor your external environment,
strengthen your customer focus,
and, most importantly, gain the
support of your entire staff.
Jodi Herbert
Pacific Hills Christian
School, Sydney
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Set ma
You need a strategic vision for
long-term benefits, as well as
short-term results. The Centre for
Marketing Schools’ Diploma in School
Marketing is a rigorous and practical
course that is directly applicable to your
work environment.
The success rate for the course is
extremely high as the program is based
on sound adult learning principles
with a focus on learning at your own
pace. The material is school specific.
You are assisted in your learning with
case studies that illustrate concepts,
textbooks, structured questions, selfassessment exercises and a personal
mentor.
“The course has
been life-changing for
me and my College”
“With no previous
marketing experience
in schools I now feel
adequately equipped to
implement a marketing plan
from the many ideas I have
collected”
Justin Gunn,
Thornlie Christian College,
Western Australia
www.centreformarketingschools.com.au
Vision: To encourage, equip and connect school marketers
Lauren Dempsey
Course Outline
“The more
I put in the more
rewarding it became”
The Diploma in School Marketing is
Graeme Dallinger,
Westside Christian College
Queensland
relevant, practical and rewarding.
Designed by former school teacher
and marketing director Dr Linda Vining
it is a self paced course designed to fit
around a busy working life.
Over six months you will:
Gain an overview of marketing concepts
Analyse the decision-making steps of
modern parents
Undertake an image audit
Evaluate your website’s effectiveness
Reach new markets for enrolments
Apply demographic data
Research your school competition
Use marketing metrics
Undertake market research
Develop a marketing budget
Better understand customer service
Prepare a Style Guide for your school
Write a Strategic Marketing Plan
Textbooks and online articles are supplied.
Is the Diploma in
School Marketing
suitable for you?
If you are involved in school promotions or
attracting and retaining enrolments then
this course will help you.
No previous qualifications are necessary.
The Diploma is recommended for
principals and school executive staff,
business and marketing managers, PR
committee members, community relations
officers, enrolment and development
officers, teaching and administrative
staff with marketing responsibility
or aspirations, including parents on
marketing committees.
It is suitable for beginning marketers as
well as experienced marketers who desire
a qualification in School Marketing.
What will you receive?
On successful completion you will receive a
Diploma certificate to add to your CV and to
display on your office wall. You are entitled to
use the post-nominals DipSchMkt(CMS).
www.centreformarketingschools.com.au
Vision: To encourage, equip and connect school marketers
Diploma in
School Marketing
Registration Form
Return by post, fax or email with full payment of registration fee
Details, please complete
Surname:
First Name:
Title:
Position / Role:
Name of School / Company:
Postal Address:
State:
Postcode:
Country:
Email:
Phone:
Mobile:
Registration fee - AUD $3,100 (inc GST)
“The course
far exceeded my
expectations”
I wish to register for, please tick 
Semester 1 - January to June
Abram Tibor,
The Levay School,
Hungary
Semester 2 - June to November
Work Agreement
I understand that the course is valid for one semester. Centre for Marketing Schools will award
a Diploma in School Marketing on successful completion of all modules. I understand this is a
non-accredited course and all units of work must be satisfactorily completed by the end of the
nominated semester. Once the course manual has been sent there is no refund.
Signature: ...................................................................................................... Date: ............/.........../...........
Payment Options, please tick 
EFT: ANZ Bank BSB: 012 298
Mastercard*
Tax Invoice receipt will be supplied for your records
A/C: 493881749
Visa*
Cheque made out to Marketplace Answers Pty Ltd
* a surcharge of 2.5% applies to all credit card payments
Card Number ............/............/............/............ CVV no: (on back of card) : ........... Expiry date .........../...........
Signature: ...................................................................
Name on Card:
Return to: Centre for Marketing Schools
PO Box 6273
Frenchs Forest DC NSW 2086
Australia
Phone: +61 2 9452 6554
Fax:
+61 2 9452 6554
Email: [email protected]
ABN: 65 121 282 577
www.centreformarketingschools.com.au
Vision: To encourage, equip and connect school marketers