Download Marketing Exec

Marketing Executive
JOB PROFILE
DEPARTMENT
FUNCTION OF
DEPARTMENT
Crown Agents Training and Professional Development
Supporting our clients in developing countries to improve outcomes
through building capacity in organisations, leaders and staff.
Contribute to the success of CA by delivering profitable effective
marketing and building CA’s reputation as the ‘go to’ international
provider for professional development training.
ORGANISATION CHART Attached/Available on gems
MAIN JOB PURPOSE
Helping to deliver TPD’s marketing strategy and operational plan, via a
range of digital and print marketing activity.
Reporting to the Senior Product Development and Marketing Manager,
(day-to-day reporting to the Marketing Manager).
MAIN
RESPONSIBILITIES OF
 Write
and send regular compelling marketing emails and
JOB
newsletters via our CRM and Dotmailer systems
 Write and design case study collateral on completion of all overseas
projects
 Assist the Marketing Manager in the creation and production of
marketing and business support collateral, including liaising and
negotiating with suppliers
 Assist with the production and mailing of the annual directory
 Contribute to TPD’s output on social media channels, including
closed alumni groups
 Help ensure all course content remains up to date on TPD website
pages
 Assist in generating regular marketing reports including clickthrough rates, ROI metrics, CRM analysis and others upon request
 Assist with annual TPD competitor analysis (report), and provide ad
hoc competitor updates where pertinent
 Grow our database in required areas through targeted research and
data entry campaigns
 Ensure marketing spaces in training centre and front of house are
maintained to a high standard
 Assist in managing the events’ calendar and TPD’s presence at global
conferences and exhibitions
 Create a testimonials’ database
 Work with the TPD bid team to produce externally-facing case
studies of all successful customised and in-country training projects.
Any other duties as appropriate to the position, as requested.
COMPETENCY
PROFILE
Senior
Bid Manager
JOB GRADE
DEPARTMENT
CORE COMPETENCIES
CLUSTER
Management of
Work
Personal
Effectiveness
TPD
COMPETENCY
Commercial Sense
Client Centred
Planning & Implementing
Quality Focus
Knowledge & Information Sharing
Technical Capability
Communication
Analytical & Innovative Thinking
Decision Making
Personal Intelligence
Leadership & Management
People Development
LEVEL See Competency Dictionary
1
2
3
4
5
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JOB SPECIFICS
Senior Bid Manager
Requirement
Qualification
Experience
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Level
Undergraduate degree in complementary discipline
Marketing-related qualification (eg. CIM) desirable
1.5 years minimum demonstrable marketing experience, to have
included copy-writing
Skills
The following specific skills are required for this job, an F, I or E (defined below) is entered against
the skill to indicate level required.
Foundation (F) - basic operational ability and skills, fundamental knowledge; apply knowledge and
skills to straightforward tasks and duties.
Independent (I) - takes responsibility for own results; increased expertise and experience; ability to
apply fundamental skills to more complex tasks.
Expert (E) - acknowledged expert in specialised field; highly skilled professional operator in required
job tasks; coaches and advises other
Skill
Descriptor
F
I
E
Project
Ability to proactively manage agreed marketing projects and 
management and
activities
planning
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Marketing Systems, Familiar with marketing tools, social media platforms and
Tools & Processes
CRM and email systems. Experience of using Adobe Acrobat
and MS Publisher an advantage
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Publicity /
Design and production of promotional material and other
Promotional
publicity material for positioning and development of brand
products

Copywriting and
Must be able to produce compelling and grammatically
editing
correct marketing copy and to proofread to a high standard
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Database
Market research, data entry and database management
management