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Guerrilla Marketing
Made By Will Shimell 8s
Guerrilla Marketing Information
Guerrilla Marketing is an advertising strategy that focuses on low-cost unusual
marketing tactics that produce maximum. The term guerrilla marketing was
taken from guerrilla warfare which is a form of unusual warfare.
This different advertising style relies mostly on unusual
marketing straties and imagination. Guerrilla
Marketing is about taking the customer by surprise
and making an amazing impression. Guerrilla marketing
is said to make a far better impression with customers
compared to normal forms of advertising and marketing.
This is because most guerrilla marketing campaigns try
to hit the consumer at a more personal level.
Guerrilla Marketing Strategies
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One of it’s tactics is ambush. They intercept encounters in public
places.
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Another is raids. They go somewhere, quickly put their advertisement in
public places and then leave again.
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The Last one is surprise. They do
things that are really creative and
eye catching to promote their ideas.
Much like guerrilla warfare, guerrilla
marketing uses the same sort of
tactics in the marketing industry.
History of Guerrilla Marketing
In 1960, campaigns focused on heavy advertising spending in media channels such as radio.
It wasn’t untill the late 1980s and early 1990s that T.V started showing advertising.
Eventually advertisement agencies struggled to make an impression on customers who were tired
of being marketed to. It was time for a change.
In 1984, marketer Jay Conrad Levinson made the term
in his book called, Guerrilla Marketing.
Small businesses started changing their ways of thinking and
approached marketing in a new way. The concept of Guerrilla
marketing is still expanding by the minute.
Guerrilla Marketing Techniques
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Street art
Flyposting
Wheatpasting
Graffiti
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