Download Guerrilla Marketing

WHAT IS IT?
• Guerrilla marketing is an
unconventional system of promotion
that relies on time, energy and
imagination rather than a big marketing
budget.
• Typically, guerrilla marketing campaigns
are unexpected and unconventional;
potentially interactive; and consumers
are targeted in unexpected places
EXAMPLES
HOW IT WORKS
• Guerrilla advertising is a form of advertising out
of traditional media and performed to meet
people in a direct, provocative, surprising way.
• It reaches the consumer in times and places in
which their defenses against the advertisements
are lowered.
• This aspect is hugely effective for communication
created by Guerrilla Marketing.
BASIC RULES FOR GUERRILLA MARKETING
• Be clever in your communication
• Find out an original idea that can generate
strong feelings
• Encourage the viral effect
• Use teasers to gain curiosity around the idea
• Be present in the community, in forums and
blogs to increase awareness of the product
BASIC RULES FOR GUERRILLA MARKETING
CONT…
• Be sociable and your reputation will
grow exponentially
• Obey the law. If a customer feels you
are breaking the law or harassing them
to buy your product, this could be really
worse than a lost sale.
VIRAL MARKETING
• Viral Marketing is marketing techniques that use preexisting social networks to produce increases in brand
awareness through word-of-mouth delivered or
enhanced by the network effects of the Internet
• Viral promotions may take the form of video clips,
interactive Flash games, advergames, ebooks,
brandable software, images, or even text messages.
GUERRILLA MARKETING VS. VIRAL MARKETING
• There’s a subtle difference between viral marketing and
guerrilla marketing
• Guerrilla marketing ambushes the viewer and grabs their
attention when they least expect it.
• Viral marketing is advertising that you voluntarily pass
around because it’s cool, not necessarily because you
want to help build publicity.
• There is some noticeable overlap where a guerrilla ad
that doesn’t quite look like an ad is so great that you to
tell other people about it.