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Transcript
Summary of Chapter 9 â Balancing Demand and Productive Capacity (2) ï½ Five basic ways to manage demand ï¨ Take no action ï¨ Reduce demand in peak periods ï¨ Increase demand in low periods ï¨ Inventory demand using a queuing system ï¨ Inventory demand using a reservations system ï½ Demand levels can be reshaped by marketing strategies ï¨ Use price and other costs to manage demand ï¨ Change product elements ï¨ Modify place and time of delivery ï¨ Use promotion and education Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services Marketing Chapter 1 - Page 31
