Download Direct Marketing

Direct
Marketing
Done Better.
Incentive-to-Action is an innovative, effective direct marketing approach that
combines highly targeted direct response offers with prepaid incentive cards.
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The Incentive-to-Action solution from First Data is much more than a direct response
program. It is an innovative, data-driven solution that links direct marketing with an
“intelligent card” providing instant gratification so your target audience takes desired
action. First Data’s Incentive-to-Action (ITA) solution provides a unique combination
of highly targeted direct response (mail, magazine, newspaper insert, email, in-store
handouts, SMS/text) offers and prepaid incentive cards that have an increased
likelihood of success due to greater consumer relevancy. With ITA, you’ll receive
campaign data and results provided via online reports which can be analyzed to
optimize future campaigns and offers.
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Incentive-to-Action Solution
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How it works:
The Incentive-to-Action Solution is a part of First Data’s MarketNow product family that
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TM
enables you to create highly targeted, customer relevant marketing campaigns that are easy to
implement and even easier to track.
1. Consumer receives marketing message and prepaid card via chosen marketing tactic.
2. Consumer enters their card number via web, phone, or SMS and performs the prescribed action.
(request a quote, incremental purchases, etc.)
3. Consumer’s prepaid card is activated upon completion of prescribed action.
4. Prepaid card can be utilized at merchant location according to the promotional guidelines.
5. Campaign data and results are analyzed to optimize future continuity programs.
Looking to…
Incentive-to-Action
Solution is the answer.
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Offer a promotion that has simple and
straightforward program implementation?
It’s easy to add an incentive to any of your
marketing campaign and improve response
rates by 3 to 7 times.
Track and monitor your promotion in
real time?
Stay up-to-date on response rates
and gain great data and insight into
customer behavior.
Provide potential customers with an
easy way to active their prepaid card?
With Incentive-to-Action customers
have multiple activation options
including website, phone or SMS/text.
Stay ahead of the competition by offering unique
promotions that they just can’t execute?
Incentive-to-Action allows you to be creative with
your offers but limit your exposure and risk of fraud. .
To learn how Incentive-to-Action solution can help you create innovative, effective direct
marketing campaigns that drives results, contact your Sales Representative or visit firsdata.com
©2014 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.
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