* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download study abroad boston college marketing academy marketing faculty
Market segmentation wikipedia , lookup
Consumer behaviour wikipedia , lookup
Internal communications wikipedia , lookup
Social media marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Product planning wikipedia , lookup
Food marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Target market wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
marketing concentration Marketing Research and Analytics: Marketing Research, Consumer Behavior, Marketing Information Analytics, Customer Relationship Management, Product Planning and Strategy Retailing: Retailing, Product Planning and Strategy, Consumer Behavior, Communication & Promotion, Digital Marketing, E-commerce, Marketing Information Analytics Product Management: Product Planning and Strategy, Consumer Behavior, Communication & Promotion, Marketing Planning Sales: Professional Selling & Sales Management, Customer Relationship Management, Consumer Behavior Advertising: Communication and Promotion, Retailing, Product Planning and Strategy, Digital Marketing, Social Media for Managers Sports Marketing: Sports Marketing, Communication & Promotion, Marketing Planning, and Entrepreneurial Marketing in a Digital World mktg3175 (Marketing Practicum) and mktg4911 (Individual Study) provide creative learning opportunities and are offered for enrichment purposes; however, they do not count towards completion of the concentration. Marketing practicum enables a student to earn credits with an unpaid internship overseen by a marketing professor. individual Study enables a student to focus on a topic of his/her own choice, working with a marketing professor. marketing curriculum study abroad The Marketing Concentration requires that students take a five course sequence including: Prior to going abroad, Marketing concentrators must have taken the Core marketing course (mktg1021). Only one course from the international university can be considered for concentration credit. Only concentration electives can be taken abroad. mktg1021 Marketing Principles: Prerequisite for all other marketing courses mktg2153 Marketing Research (Jr. Year) mktg4256 Applied Marketing Management (Sr. Year) Two electives of the student’s choice Electives Include: mktg2152 Consumer Behavior mktg3153 Retailing mktg3154 Integrated Marketing Communications mktg3156 Special Topic: Launching Digital Marketing mktg3157 Professional Selling & Sales Management mktg3158 Product Planning & Strategy mktg3161 Customer Relationship Management mktg3165 Strategic Brand Management mktg3170 Entrepreneurial Marketing in a Digital World mktg3174 Social Change Marketing mktg/isys3205 Tech Trek-West mktg/isys3253 Digital Commerce mktg3258 Advanced Market Analysis mktg6610 Sports Marketing mktg/isys6620 Marketing Information Analytics mktg/isys6621 Social Media and Digital Business mktg/isys6635 New Media Industries mktg/isys6640 Analytics & Business Intelligence All students wishing to study abroad must first meet with an advisor from the Office of International Programs. If accepted into the study abroad program and approved by Richard Keeley, Associate Dean of the Undergraduate Program, the student should then see the Marketing Study Abroad Coordinator for course approvals before going abroad. When students wish to have a course considered they should email or bring a copy of the syllabus and course description for approval. All approvals must be obtained prior to going abroad. No approvals will be granted after the course has been completed. boston college marketing academy The Marketing Academy is one of Boston College’s most active organizations. It is open to all students at Boston College. It is the Academy’s goal to educate students about career opportunities, assist students in training for a future professional career, and establish professional contacts in business. http://www.bc.edu/marketingacademy marketing faculty Bridget Akinc Senior Lecturer Audrey Azoulay-Sadka Assistant Professor of the Practice Alexander Bleier Assistant Professor S. Adam Brasel Chairperson & Associate Professor Sokiente Dagogo-Jack Assistant Professor Henrik Hagtvedt Associate Professor Bradford Hudson Associate Professor of the Practice & Assistant Chairperson Jon W. Kerbs Senior Lecturer Katherine N. Lemon Accenture Professor Gergana Y. Nenkov Associate Professor Hristina Nikolova Coughlin Sesquicentennial Assistant Professor Nailya Ordabayeva Assistant Professor Linda C. Salisbury Associate Professor Kathleen Seiders Professor Gerald E. Smith Associate Professor Min Zhao Associate Professor marketing concentration Marketing is the business function responsible for setting market strategy and giving strategic direction to other business functions in the firm. It centers around understanding the wants and needs of a firm’s customers, be they consumers or other businesses, and is essential for properly positioning the company within the firm’s target markets. Consumers are increasingly arming themselves with better information, making them more demanding, less easily persuaded, and less loyal to companies that don’t pay close attention to their needs. Competition is increasingly global and markets are maturing faster; first mover and market leader advantages can evaporate in a heartbeat. This means that the successful company is the one that can respond to changing market demand faster than its competitors. Marketing is one of the key tools in keeping a company responsive and nimble. Marketing professionals specialize not only in understanding customer needs and motivations. They also design and implement strategies to ensure the company excels at satisfying the customer. The marketing concentration teaches critical thinking, creative problem-solving, and a mix of theory- and skill-based approaches to marketing management and decision making. Marketing represents a unique mixture of quantitative statistics and analysis with more lateral-thinking and behavioral approaches to management. Recent advances in technology, from social media to supplychain integration, have revolutionized the way marketing is conducted. As a marketing major, you will develop skills in market analysis, creativity, and decision making by working on varied marketing projects and programs such as new product launches, pricing and distribution strategies, service innovations, sales force management, and digital marketing campaigns. Students interested in a career in marketing often take more than the minimum four courses beyond Marketing Principles in order to enhance career preparation. From the elective offerings available, students can develop course sequences that support a variety of different possible career paths. The following combinations of marketing courses are suggested for careers in marketing research and analytics, retailing, product management, sales, advertising, and sports marketing. Students do not need to take all courses, but should select at least two courses depending on their interests. Students should consult with a faculty advisor in the marketing department for suggestions on other beneficial elective courses in the Carroll School of Management and the Morrissey College of Arts and Sciences. marketing department fulton 450 140 commonwealth avenue chestnut hill, massachusetts 02467 (617) 552-0420 | www.bc.edu/marketing Marketing Concentration