Download Promo Marketing Media Kit 2017

A Special Supplement to Promo Marketing Magazine
Products and Strategies for
Branded Apparel Sales Professionals
the
LOOK
BOOK
CLOTHING YOUR
CUSTOMERS WANT
TO WEAR
2016
MEDIA KIT
/ BRAND MAP
PROMO MARKETING
MAGAZINE
VIDEO
SERVICES
PROMO MARKETING
PRODUCT SEARCH
Promo Marketing targets
and reaches distributor sales
professionals with selling power.
Written and edited for distributor
salespeople and dedicated to
helping them increase sales,
Promo Marketing showcases
supplier products in a high-impact,
easy-to-read format.
What’s YOUR story?
From branded
product videos and
live streaming of the trade
show floor, we’re here to help you
enhance your brand's dialogue
within the marketplace.
Promo Marketing Search is
the only free online product search
platform for distributor salespeople.
Fast Stat:
Reach over 27,000 distributor sales
professionals with each issue
PROMOMARKETING.COM
The website created
for distributors – where
advertisers get results.
Whether you want
impressions or clicks,
actions or leads, brand
awareness or all of the above,
online advertising opportunities
on PromoMarketing.com add
tremendous value.
POWER
MEETINGS
Promo Marketing
Power Meeting
events provide you with a captive,
qualified audience to educate and
sell your products. Attendees are
left with a lasting impression and
relationship with your products
and company.
Fast Stat:
100% of suppliers and
distributors polled would return to
another Power Meeting
Reach end-buyers
and distributors with
the industry’s most innovative
marketing tool.
2 / PROMO MARKETING 2016 MEDIA KIT
E-NEWSLETTERS
Promo Marketing’s
e-Newsletters, Headlines
and Threads, reach tens
of thousands of qualified opt-in
distributors. Providing tips and
industry news, they are the perfect
medium to deliver brand or leadgeneration advertising.
Fast Stat:
Reach 25,000+ distributor sales
professionals each week
E-LEARNING
SPECIALS
POWER BOX
Fast Stat:
44,000 active distributor members
searching for YOUR products
An online service that
enables suppliers to
post their e-flyers in
one convenient place
and reach thousands of distributors
weekly via an email update.
Webinar sponsorships
offer premier leadgeneration and
branding opportunities. Every
webinar or Fast 15 is a full-service
marketing solution that
offers direct interaction with
distributor attendees.
www.promomarketing.com / 2
Why Print? Why Promo Marketing?
HERE’S WHY…
Most Influential
in
Product Purchases
**
ACCORDING TO
DISTRIBUTOR
SALESPEOPLE
Promo Marketing
is the most
valuable resource
in the industry**
65%
Promo
16%
11%
PPB
Counselor
8%
Advantages
Marketing
96%
81%
PM
Publications
Trade
Shows
68%
Search
Engines
Where our subscribers look for new products**
PRINT PUBLICATIONS
57%
Search Engines 56%
e-Newsletters
74%
63%
40%
Email
Marketing
Direct
Mail
Circulation Reach:
27,000
67,500
**
NUMBERS
DON’T LIE.
Pass Along Reach:
50%+
of those
surveyed are using
these mediums monthly
in their campaigns**
Circulation
IS AUDITED BY AAM
**
100
3 years
% of circulation includes
100
% of names
**
have qualified within
4 in 5 marketers
found print ads drive action within their campaigns**
3 / PROMO MARKETING 2016 MEDIA KIT
first name, company name and title**
Print and digital editions of Promo Marketing are
prominent sources of an integrated marketing campaign*.*
** Publisher’s Own Data,/ August
www.promomarketing.com
3 2014
/ PROMO MARKETING MAGAZINE
PROMO MARKETING IS THE SOURCE OF
PRODUCT & MARKETING INFORMATION FOR
DISTRIBUTOR SALES PROFESSIONALS
AWARD-WINNING EDITORIAL EXCELLENCE
Promo Marketing is written and edited for distributor sales professionals
and is dedicated to helping them increase promotional products sales.
Supplier products are showcased in a high-impact, easy-to-read format
and feature topics that are chosen to help stimulate new business ideas.
FEATURES
Each issue includes features on product sectors and timely topics offering
insight and examples from leading suppliers about how products are
manufactured, supplied and best positioned for sale.
APPAREL - PROMO MARKETING STYLE
Each month Promo Marketing STYLE delivers the hottest apparel products
and emerging trends to 27,363+ distributor sales professionals. STYLE is
showcased with a custom cover within Promo Marketing magazine.
MARKET TRENDS
Promo Marketing’s 2016 issues include features on 11 hot markets that
cut across multiple product lines.
A Special Supplement to Promo Marketing Magazine
PRODUCT SHOWCASE
Every issue provides a collection of product ideas for timely and relevant
categories and end-buyer needs, including a showcase on industry Best
Sellers giving readers a fresh take on tried and true industry products.
Products and Strategies for
Branded Apparel Sales Professionals
the
PM SUPPLEMENTS
Promo Marketing supplements give detailed prospectives on topical
content of the moment from fashion trends to technology movements.
See the editorial calendar for the 2016 supplement schedule.
LOOK
POWER INBOOK
PARTNERSHIPS
“
It helps me keep up with the
hottest NEW items & trends.
of the
CoLd
CALL
2010 ASI Supplier of the Year
A power meeting is simply designed
to break down barriers, correct
any frustrations and find out what
is needed to elevate a partnership
to the next level. Promo Marketing
and partners like Gold Bond really
understand the keys to creating a
successful meeting.
WHAT IS IT?
Some have described power
meetings as pure business
development on both sides of the
fence. Back-to-back 20 minute
meetings may appear to be structured
chaos from afar, but they run as
smooth as silk. The Promo Marketing
team is focused on managing time
and taking care of all the unexpected
issues that could develop.
2014 PPAI Supplier Star
2002-2014 Distributor Choice
for Golf Accessories
hindering growth? This is where we
focus our efforts in those quick 20
minutes. Then it is all about how our
diverse offerings and flexibility can
help the distributor succeed.”
CLOTHING YOUR
CUSTOMERS WANT
TO WEAR
FIRST HAND ACCOUNT
Top 40 Supplier Gold Bond, has
been a long-standing supporter of
Promo Marketing Meetings. Chase
Thompson, Gold Bond Vice President
of Sales, believes Power Meetings
are “the most productive meeting
structure presented in the industry.”
He continued by saying, “Tradeshows
hold their place for showcasing a
product line, but it isn’t where you go
to solve problems. When we attend
Power Meetings our focus is on the
distributor. How do they go about
doing business? What core industries
do they serve? What problems are
the distributors experiencing that are
Why cold-calling
is still
worthwhile—
and how to
do it right
We love the variety of
products that Gold Bond
has, plus the great service!
“In a short 20 minutes the
relationship moved from
being focused on orders
to a foundation for a true
partnership. I look forward
to working more closely with
the Gold Bond team on future
events and programs.”
-Sandra W (North Carolina)
By Sean Norris
See for yourself:
www.goldbondinc.com
1-800-438-5757
- Scott C. (New Hampshire)
GET INVOLVED
If you are looking for ways to develop
a more successful distributorship by
building relationships with industry
leaders like Gold Bond, Promo
Marketing Power Meetings are the
format for success. Ask Promo
Marketing about upcoming meetings
or reach out to Gold Bond and start
developing your own relationship for
success today.
I
f you’re convinced cold calling is still a worthwhile sales tactic, don’t look to
Google for affirmation. A search for “cold-calling statistics” turns up a whole
bunch of numbers, most of them overwhelmingly negative. An article titled
“The Horrifying Reality of Cold Calling” (the first Google result) cited a HubSpot survey that found cold calling costs 60 percent more per lead than inbound marketing tactics. One blog cited a study in which 6,264 cold calls yielded 19
appointments—a 0.3 percent success rate. Another site put the success rate at a
much rosier 1 to 3 percent.
(Continued on page 18)
Drinkware • Writing Instruments • Tech • Executive & Gifts
Bags • Tools • Golf Accessorices • Golf Balls
Advertisement
Circle 102 on info Card or visit promomarketing.com/infocard
PMPM0614.indd 15
16 Power Meeting Magazine | June 2014
6/3/14 11:58 AM
www.pmpowermeetings.com
PMPM0614.indd 16
6/3/14 11:58 AM
SUPPLIERS HAVE SPOKEN...
“
WE HAVE ADVERTISED IN MANY
PRINT MAGAZINES WITH MIXED RESULTS.
ADVERTISING WITH PROMO MARKETING HAS
PROVEN TO BE THE BEST FORM OF MAGAZINE
ADVERTISING WE HAVE COME ACROSS. WE
ADVERTISE IN PROMO MARKETING BECAUSE IT
CONSISTENTLY GENERATES MORE LEADS FOR
“
There’s so much info in one
place! It’s great for new ideas,
products and sourcing.
ArT
“
“
“
“
“
It helps me discover fresh
ideas to give to my customers.
It makes my job easier and I
come out looking like a hero!
LosT
The
Top 40 Supplier
“The most productive meeting structure
presented in the industry.” -Chase Thompson, VP of Sales at Gold Bond
The promotional products industry
presents its own unique challenges
including a multitude of suppliers
that present similar if not the same
product. When it comes to creating
relationships that are mutually
beneficial for the supplier and
distributor it is about solutions instead
of product, relationships instead of
price, and simply finding ways to
make it easier to do business. From
the ground up, Promo Marketing
Meetings are designed to make all of
this happen.
WE ASKED. OUR READERS RESPONDED.
WHAT DO YOU LOVE ABOUT PROMO MARKETING?
asi/57653
Your hard work is in
good hands.
US THAN ANY OTHER PUBLICATION.
­— Michelle Stiles, Americanna Company
www.promomarketing.com / 4
2016 PROMO MARKETING
EDITORIAL CALENDAR /
MONTH
TOP STORIES
JANUARY
n
n
n
n
Ad Close: 11/27/15
Materials Due: 12/4/15
FEBRUARY
Ad Close: 1/5/16
Materials Due: 1/12/16
MARCH
Ad Close: 1/29/16
Materials Due: 2/5/16
APRIL
Ad Close: 2/26/16
Materials Due: 3/4/16
MAY
Ad Close: 4/4/16
Materials Due: 4/11/16
JUNE
Ad Close: 5/6/16
Materials Due: 5/13/16
JULY
Promos: Writing Instruments
STYLE: Athletic & Performance
n Markets: Government & Elections
Promos: Bags & Totes
STYLE: T-shirts
n Markets: Travel and Hotels
FEATURED PRODUCTS
STYLE PRODUCTS
BEST SELLERS
New Products for 2016
Umbrellas
n Tumblers
n Messenger Bags
n Wine & Accessories
Office Apparel
Caps &
Headwear
Stickers & Decals
USA-Made
n Memo & Note Pads
n Bath & Shower
n Name Tags
Rainwear
Drinkware
Candy & Mints
Safety
n Cups
n Laptop Bags
n Buttons
Towels, Blankets &
Textiles
Personal Care
Keytags & Keyrings
Beverage Insulators
n Desk Accessories
n Overnight Bags
n Lotion & Sunblock
n Magnets
Youth Styles
Writing
Instruments
Planners & Notebooks
Coolers
n Snacks & Gift Baskets
n Paperweights &
Picture Frames
n Plaques
Polos & Business
Casual
Bags &
Backpacks
Markers & Highlighters
Sports, Tailgating & Spirit
n Crayons & Chalk
n Sports Bottles
n Backpacks
n Name-brand Gifts
Sports Apparel &
Uniforms
T-shirts
Automotive
Glassware
n Medals & Ribbons
Sportsman &
Outdoor Gear
Technology
4th Quarter Selling Guide
Pens & Pencils
n Travel Accessories
n Duffel Bags
n Chocolate
Caps & Headwear
Calendars
Chargers & Power Banks
Luggage
n Thermoses
n Cookies & Baked Goods
n Gift Cards & Gift Sets
Watches, Jewelry &
Accessories
Writing
Instruments
Badges & Badge Holders
Awards
n Lip Balm
n Folders & Binders
n Toiletries
Women’s Apparel
Drinkware
Sports Bags
Mugs
n Beverages
n Hand Sanitizer
n Lanyards
Teen &
Children’s Wear
Tote Bags
n
n
n
n
Promos: Golf Products
n
STYLE: Golf Apparel
n Markets: Real Estate
n
Promos: Technology
Promos: Outdoor Products
n STYLE: Decorating
n Markets: Health Care
n
n
n
n
n
n
Special Feature: Top 50 Distributors
Promos: Drinkware
n STYLE: Women’s Wear
n Markets: Retail
n
n
n
n
Promos: Calendars
STYLE: Caps & Headwear
n Markets: Education
n
n
n
n
Ad Close: 5/30/16
Materials Due: 6/6/16
Special Feature: Supplier
Excellence Awards
n Special Feature: Top 50 Suppliers
n STYLE: Fleece & Fall Weather Gear
AUGUST
n
n
n
n
Ad Close: 7/11/16
Materials Due: 7/18/16
SEPTEMBER
Ad Close: 8/8/16
Materials Due: 8/15/16
OCTOBER
Ad Close: 9/6/16
Materials Due: 9/13/16
NOVEMBER
n
Promos: Gifts & Luxury Brands
STYLE: Rugged & Safety Gear
n Markets: Beverage Brands
Promos: Holiday & Seasonal Promotions
n STYLE: Outerwear & Jackets
n Markets: Trade Shows,
Meetings & Events
n
Promos: Food Promotions
STYLE: Uniforms
n Markets: Bars & Restaurants
n
n
n
n
n
n
n
n
SUPPLEMENT
Decorator
Directory
STYLE Guide
Tech Matters
The Look Book
Buyer’s Guide
n
Ad Close: 9/26/16
Materials Due: 10/3/16
DECEMBER
Ad Close: 10/31/16
Materials Due: 11/7/16
Promos: Kitchen & Household
STYLE: 2017 Apparel Preview
n Markets: Financial
n
n
n
n
5 / PROMO MARKETING 2016 MEDIA KIT
Editorial Calendar subject to change.
/ PROMOMARKETING.COM
1
ACHIEVE MULTI-CHANNEL
MARKETING SOLUTIONS WITH
PROMOMARKETING.COM,
THE ONLY COMPREHENSIVE
AND FULLY INTEGRATED
ONLINE DESTINATION FOR
PROMOTIONAL PRODUCTS
DISTRIBUTORS AND
SUPPLIERS.
“
“
I love the ease of use, the depth of searches
and the ability to quickly jump over to a
supplier while reviewing a product. I’ve
compared PromoMarketing.com to ESP
and SAGE and I truly like it better.
– PromoMarketing.com user
2
2
1
2
HOME PAGE SPLASH POSITION
Put your products front and center on
the home page in a 980x670 space,
and include a 970x90 web banner
Rates: $3,000 per month
BANNER ADVERTISING
2
4
(300 x 250 pixels)
3
3
$930
$885
$795
Run of Site
Expand your brand awareness through impressions
and clicks with a Run of Site ad that appears
throughout PromoMarketing.com’s editorial and
news content.
(300 x 250 pixels) 4
3x6x12x
Home Page
Keep your brand top of mind by advertising
with premier positioning on the homepage of
PromoMarketing.com.
$790
$745
$675
Market Centers
Target your advertising campaign with a Market
Center ad that appears adjacent to all news content.
Ad creative will alternate based on relevant product
categories.
(728 x 90 pixels) $1,189 $1,075 $975
Prices are per month
www.promomarketing.com / 6
PROMO MARKETING SEARCH /
PROMO MARKETING SEARCH IS THE
ONLINE PRODUCT SEARCH PLATFORM
FOR DISTRIBUTOR SALESPEOPLE.
USER PROFILE
44,000 ACTIVE USER MEMBERS*
PRODUCT SEARCH ADVERTISING
Product Placement
Net Rate: $3,000/yr
When a distributor conducts a search in your product
category, your products will appear on the first page of
search results.
1
Product Search Banners**
Net Rate: $2,700/yr
(160 x 600 pixels)
As distributors search in your sponsored product
category, your Product Search Banner will be featured
on the search results page.
2
1
2
DID YOU KNOW?
Magazines rank No. 1 at influencing
consumers to start a search online­—
higher than new media options.
(Source: BIGresearch Simultaneous Media Usage Study)
PRODUCT SHOWROOMS
Sponsor a showroom and highlight your product offerings
in special categories of interest. Showrooms allow users to
narrow searches by showroom category.
Available showrooms:
/N
ew Products / Holiday & Gifts
/M
ade in the USA /Q
uick Ship
/A
Buck & Under / Best Sellers
/E
co Friendly Products
SHOWROOM SPONSORS
1
6 MOS
Showroom Sponsor (Basic)
(160 x 600 pixels)
VIDEO UPLOAD TO
PRODUCT SEARCH ENGINE
Promo Marketing can upload and host your product videos
to each specified product on PromoMarketing.com’s product
search engine, as well as end-buyer friendly versions onto
BrandItNetwork.com.
VIDEO UPLOAD RATES
12 MOS
$175$150
Up to 10 Videos
$750
10 – 20 Videos
$950
20 – 30 Videos
$1,100
30+
$1,250
Prices are per month
* Source: Publisher’s Own Data
** Ads rotate with up to seven advertisers
† Up-to 5 Platinum Sponsors per Showroom.
7 / PROMO MARKETING 2016 MEDIA KIT
/ E-NEWSLETTERS
REACH 25,000 DISTRIBUTOR SALES PROFESSIONALS DAILY*
HEADLINES NEWSLETTER
Promo Marketing Headlines is a subscriber-based daily email newsletter
from the editors of Promo Marketing magazine, providing tactical advice,
tips and industry news for profitable distributor sales. Promo Marketing
Headlines includes original and aggregated editorial content.
1
RATES12x24x36x48x
1
Leaderboard
(728 x 90 pixels)
$793 $752$711$633
2
op 300 x 250
T
(300 x 250 pixels)
$530 $505$479$422
id 300 x 250
M
(300 x 250 pixels)
$479 $453$433$381
3
5
2
3
Prices are per insertion
PRODUCT OF THE WEEK 1 week4 weeks8 weeks12 weeks
4
ate/Week
R
$2,214$1,983 $1,777 $1,545
(300 x 250 pixels)
4
Present your product in an “editorial format” within Headlines and on
PromoMarketing.com
SPONSORED CONTENT POST1 week4 weeks8 weeks12 weeks
5
ate/Week
R
$2,475$2,225 $2,000 $1,800
(300 x 250 pixels)
THREADS NEWSLETTER
Promo Marketing Threads is a subscriber-based weekly email newsletter
from the editors of Promo Marketing magazine, bringing retail sensibility
to the promotional apparel marketplace. With each issue, distributors
get the inside scoop on top trends, hot products and the latest apparel
headlines. Promo Marketing Threads includes original and aggregated
editorial content.
RATES12x24x36x48x
1
2
3
Leaderboard
(728 x 90 pixels)
$767 $731$711$633
op 300 x 250
T
(300 x 250 pixels)
$530 $494$479$422
Standard 300 x 250 $453 $433$433$381
(300 x 250 pixels)
Prices are per insertion
1
2
3
* Source: Publisher’s Own Data, 2014
www.promomarketing.com / 8
SPECIALS /
PROMO INBOX - PROMOMARKETING.COM SPECIALS
An online service that enables suppliers to post their e-flyers in one convenient place
and reach thousands of distributors weekly.
1
FEATURES
1
2
3
mail Promotion
E
Featured e-flyers will be promoted via email to 24,800+
distributors on a weekly basis
nline Exposure
O
Your active e-flyers will be hosted and searchable on
PromoMarketing.com
arketing Tools
M
Distributors can market your e-flyer directly to end-buyers
via simple click and send functions
BENEFITS
2
/ Reach 24,800+ distributors weekly
/ Post unlimited e-flyers within the Specials site
/ Make it convenient for distributors to find your specials
RATES
3
Basic
/ Post unlimited e-flyers within the Specials site (unlimited for
the year and up to 5 “active” e-flyers at any one time)
/ e-flyer will be searchable by company name/line name,
category and price point
/ Each e-flyer will be considered for a Featured e-flyer
/ Term starts with initial e-flyer posting
1 year: $1,525 | 6 months: $935
Platinum
/ Includes all Basic services
/ Features your e-flyer store in upper right of the Specials site
/ Logo prominently displayed in email promotion
1 year: $7,395 | 6 months: $4,110 | 3 months: $2,230
9 / PROMO MARKETING 2016 MEDIA KIT
/ WHITEBOARD / EXPLAINER VIDEOS
WHITEBOARD VIDEOS
Each video webcast is the opportunity for a quick animated
video presentation on today’s hottest issues in the promotional
marketing industry! Each video will be promoted and made
accessible to the Promo Marketing audience, and is guaranteed
to receive at least 200 leads.
Our e-Learning team will work with you to create a webcast with
content that will educate viewers, build your brand and collect
qualified leads.
Cost:
Your $7,500 sponsorship fee insures:
/ Sole sponsorship of the video on your selected topic
/ Branding on the promotions, registration form, video landing page and in the video
/ A guarantee of 200 leads
/ Option to obtain the whiteboard video file to use as content on your own website
PROMO MARKETING WEBINARS
Take advantage of our premier lead-generation and branding opportunity with a Promo
Marketing webinar sponsorship. Every webinar is a full-service marketing solution that
offers direct interaction with distributor attendees.
Enhance your Brand
/ Your branded logo prominently placed on all webinar marketing materials as well as
on the event console
/ You pick the topic and the content
Generate Leads
/ List of all registrants—Plus your choice to qualify registrants with custom registration
page and/or exit survey questions.
/ Content available on-demand, archived on PromoMarketing.com.
/ Leads are delivered to you immediately after the webinar. Gain registrant contact
info, poll and survey Q&As and an attendee usage summary.
60 Minute Webinars
40 minute presentation 20 minute Q&A 3 survey questions 3 registration questions You select the content Free upload to Social Networking Platform
RATES: 1x - $7,500 | 3x - $7,000/ea | 4x - $6,500/ea 30 Minute Webinars
20 minute presentation
10 minute Q&A
2 survey questions
2 registration questions
You select the content
RATES:
1x - $4,500 | 3x - $4,000/ea | 4x - $3,750/ea
www.promomarketing.com / 10
EVENTS /
“
THE PROMO MARKETING POWER
POWER MEETING
MEETINGS ARE THE MOST EFFECTIVE
WAY I'VE ENCOUNTERED TO CREATE
Designed for the industry’s elite, Promo Marketing Power Meetings are
exclusive relationship building events featuring up to 40 pre-scheduled
one-on-one sessions between distributors and suppliers over 4 days.
Each meeting is held in an exclusive supplier suite, securing privacy
and improving supplier-selling opportunities. Power Meetings provide
suppliers with an unmatched selling environment and a guaranteed
return on investment.
“
N A S H V I L BUYER
L E 2EVENTS
0 1 2 FOR A-LIST
RESULTS-DRIVEN
DISTRIBUTORS AND SUPPLIERS
LASTING, WORKING RELATIONSHIPS
WITH QUALITY DISTRIBUTORS. FAR MORE
EFFECTIVE THAN ANY TRADITIONAL
TRADE SHOW!
S
THR OLD O“
OUG UT
H 20
16
­— Craig Walters, Showdown Displays
WITHOUT A DOUBT, THE POWER
MEETING IS BY FAR THE BEST FORMAT
Your participation in a Power Meeting includes:
/ An upscale one-bedroom suite for three nights
/ All meals and entry to networking events
/ Transportation to and from the meeting resort
FOR A SHOW IN THE INDUSTRY FOR BOTH
VENDOR AND DISTRIBUTOR. HAVING
“
ATTENDED OTHER EVENTS SIMILAR IN
NATURE, PROMO MARKETING HAS RAISED
SCOTTSDALE, AZ: MARCH 14-17, 2016
THE BAR FOR OTHERS TO ASPIRE TO.
SAN ANTONIO, TX: MAY 22-25, 2016
EXTREMELY WELL DONE.
SAN DIEGO, CA: AUGUST 28-31, 2016
ATLANTA, GA: OCTOBER 5-8, 2016
RATE: $6,895
Discounts extended for multiple locations.
­— Neil Berman, Stylecraft
CLICK TO VIEW VIDEO TESTIMONIALS
POWER MEETING
N A S H V I L L E
PROMO MARKETING POWER MEETINGS
Co-Located with PPAI Leadership Conferences
2 012
Promo Marketing/PPAI co-located Power Meetings are exclusive
relationship-building events for PPAI members. Power Meetings provide
suppliers with an unmatched selling environment and a guaranteed
return on investment.
Event Schedule
DAY 1 / Welcome reception
/ Up to 20 pre-scheduled meetings
DAY 2
/ Networking at hosted breakfast,
lunch and dinner
DAY 3 / Up to 10 pre-schedules meetings
/ Networking at hosted breakfast
/ Afternoon Departure
11 / PROMO MARKETING 2016 MEDIA KIT
WOMEN’S LEADERSHIP
CONFERENCE POWER MEETING:
ATLANTA, GA | JUNE 29-JULY 1, 2016
NORTH AMERICAN LEADERSHIP
CONFERENCE POWER MEETING:
SAN FRANCISCO, CA | AUGUST 16-18, 2016
RATE: $5,950
Your Participation Includes:
/ An upscale one-bedroom suite for two nights
/ All meals and entry to networking events
/ Transportation to and from the meeting resort
/ PUBLICATION & ONLINE SERVICES
EXPAND YOUR REACH BY ADVERTISING IN PRINT + PROMO
Print + Promo is the only industry trade publication that serves the print distributor and
promotional product communities reaching 12,000* subscribers each month.
REACHING TOP-LEVEL SUBSCRIBERS*
29.2%
61.9%
A CONCENTRATION IN THE DISTRIBUTOR MARKET*
90.8%
CLICK HERE
TO VIEW 2016
EDITORIAL
CALENDAR
AND RATES
9.2%
5.9%
3%
n Business Management
(President, Owner, Corporate
Officer, Vice President,
General Mgr.)
n Marketing/Sales Management
n Production Management
n Production Operations
PRINT+PROMO ONLINE ADVERTISING
OPPORTUNITIES:
1
n Print & Promotional Products
Distributors
n Manufacturers/Suppliers
* Publisher's Own Data
** Readership Survey
1
2
E-newsletter Advertising:
Reach 10,000 print distributors/print brokers who receive
Print + Promo’s “The Press” every week.
Click to see "The Press" information and rates
2
Website Advertising:
Reach print AND promotional distributors by advertising
on goprintandpromo.com
Click to view more information.
HAVE YOU CONSIDERED ATTENDING
DISTRIBUTOR CONNECT?
Print+Promo’s Distributor Connect unites distributors selling both
print and promotional products for 3 days of one-on-one meetings
and networking events between distributors and suppliers.
FORT LAUDERDALE, FL: MAY 11-13, 2016
SCOTTSDALE, AZ: NOVEMBER 2-4, 2016
RATE: $5,750
Discounts extended for multiple locations.
* Publisher's Own Data, August 2014
Event Schedule
DAY 1 / Welcome reception
/ Up to 20 pre-scheduled meetings
DAY 2
/ Networking at hosted breakfast,
lunch and dinner
DAY 3 / Up to 10 pre-schedules meetings
/ Networking at hosted breakfast
/ Afternoon Departure
Your participation in Distributor Connect includes:
/ An upscale one-bedroom suite for three nights
/ All meals and entry to networking events
/ Transportation to and from the meeting resort
www.promomarketing.com / 12
AWARD-WINNING VIDEO SERVICES /
REACH DISTRIBUTORS
IN A WHOLE NEW WAY
Starting at $750
Bring your brand to
life and interact with
customers and prospects
in a whole new way via
video marketing powered
by Promo Marketing.
CATEGORIES:
SERVICES INCLUDE:
/ Product videos
/V
ideo production, from pre- to post-production. Our capabilities include
production, producing, writing, storyboarding, cinematography, editing,
sound design and motion graphics.
/ Company profiles
/ Factory/warehouse tours
/ Content & editorial videos
/ Branding videos
/ And so much more!
/Y
our video will receive distribution and exposure through Promo Marketing's
various media channels.
/S
ocial media and optimized online video strategy to determine the life
and interactivity of your video after the final cut.
CHECK OUT SOME SAMPLE VIDEOS AT
NAPCOVIDEOSERVICES.COM
13 / PROMO MARKETING 2016 MEDIA KIT
/ MARKETING SERVICES
SHORT ON MARKETING RESOURCES? LET US HELP!
Our Marketing Services Division acts as an extension of your marketing team.
We know and understand the markets you serve and will help you identify and
attain your goals.
INFOGRAPHICS
Do you have a lot of statistics that just aren’t pretty on paper? Let our graphic design team help you put the content
into a unique infographic that better grabs the attention of your clients and puts more eyes on your content.
CREATIVE SERVICES
Our first-rate editorial, graphic design and production departments provide Content Marketing, Catalog Production,
Print and Digital Collateral Design, and more!
DATA APPEND
We enhance your existing data with up-to-date demographic and other contact details to ensure you’re not
wasting your marketing dollars on an outdated database. You gain access to the latest and greatest audience
information in the marketplace.
LIST RENTALS
Looking to take your marketing campaigns to the next level? We offer access to our postal and e-mail list rentals. Our
lists are filled with quality names that will get you a high response rate. They are especially great for catalog mailings.
TELEMARKETING LEAD GENERATION
Discover your best prospects, speed up the sales cycle and find the critical intelligence needed to support your
efforts. We’ll find, qualify and deliver A+ leads into your sales pipeline.
CLICK HERE FOR MARKETING SERVICES BROCHURE
www.promomarketing.com / 14
/ MARKETING SERVICES
INTRODUCING THE BEST WAY TO GET YOUR PRODUCT SAMPLES
INTO THE HANDS OF QUALITY DISTRIBUTORS
/ We box up the items so shipping is not a hassle
/ Product inclusion limited by category availability
/ We handle shipping and fulfillment to the distributors
and their customers so you don't have to
/ Sent to only the industry's top distributors
2016 SCHEDULE:
/ Winter Box - up to 20 Products
/ Spring Box - up to 20 Products
/ Summer Box - up to 20 Products
/ Fall Box - up to 20 Products
RATES
/ Power Box product inclusion in distributor boxes and end buyer boxes
$1,800 for one product, $3,300 for two products included
CLICK TO SEE THE POWER BOX IN ACTION
CUSTOM PUBLISHING
PROMO MARKETING OFFERS A CUSTOM PUBLISHING SERVICE THAT IS
SUCCESSFUL IN PRODUCING SPECIALTY PRODUCTS INCLUDING CATALOGS,
COMPANY MAGAZINES AND OTHER COLLATERAL MATERIALS.
GIFTS FOR THE HOME
WINTER 2015
Q
A
What apparel items would
you recommend for gifts?
Knit hats and scarves are a popular
gift set for those in cooler climates.
A cozy, plush hoodie with retailinspired decoration always goes
over well, as does a sporty jacket
or vest if the budget allows.
Exploring the responsibility issues affecting the promotional products industry
- Cathy V., Minneapolis, MN
The 2013
Holiday
Gift Guide
A37 MAPLELAKE
ROOTS73 MITTENS
• Bundle up in style with these comfy,
cozy mittens!
• Designed for decoration, these fully
fleece-lined mittens feature fold-up
cuffs that are ideal for your brand.
Min Qty - 12
$39.00 each
2015
A36 WALLACE ROOTS73
KNIT SCARF
• Finish off a stylish look with the cozy Wallace
Knit Scarf.
• Featuring a trendy heather knit in your choice of
3 colors.
Min Qty - 12
$49.00 each
36
GIFT COLLECTION | FALL 2015
GIFT COLLECTION | FALL 2015
37
(IN)VOLUNTARY
REACTION
The 2015
Product
Responsibility
Summit
The industry’s
biggest safety
conference
marks its fifth
year
Why voluntary standards
are not optional
Product Safety
Practice Makes Perfect
The best practices for the
promotional products industry
Protect
Your
|1
geTTing The worD
ouT on
pen&paper
a
b
GIFT IDEAS
a Ballpoint Pen. Aluminum body. Angled plunger. Three etched mid-rings. Colors: black, gray, red, green, light blue. Size: 0.5625" x
5.5" x 0.4375". Deco: 1.5" x 0.25" laser engraving. TB13209 (5C) – 200: $1.55, 500: $1.50, 1000: $1.45, 2500: $1.40, 5000: $1.35. b 2-in-1 Ballpoint
Pen & Stylus. Twist-action ballpoint pen. Capacitive stylus. Chrome trim and clip. Brass construction. Colors: silver, black. Size: 0.625"
x 5.5" x 0.4375". Deco: 1.5" x 0.25" laser engraving. TB13210 (4C) – 100: $6.40, 250: $6.10, 500: $5.80, 1000: $5.50. c Curvaceous Ballpoint
Stylus. Metallic silver barrel. Shiny silver accents. Twist-action pen. Soft rubber tip. Colors: black, blue, Caribbean blue, navy blue, green,
orange, red, merlot, pink, purple, teal, yellow. Size: 5.5" x 0.75". Deco: 0.375" x 1.5" one-color, one-location silkscreen imprint. TB13211 (R)
– 500: $0.69. d Curvaceous Gel Pen. Curvaceous translucent barrel. Shiny silver accents. Bold color rubberized comfort grip. Smooth flow
gel ink. Colors: blue, Caribbean blue, indigo blue, peacock blue, green, lime green, orange, baby pink, purple, red, merlot, silver, yellow.
Size: 5.4375" x 0.5625" dia. Deco: 0.375" x 1.25" one-color, one-location silkscreen imprint. TB13212 (R) – 500: $0.79.
S
By Hannah Abrams
uppliers and distributors of promotional products can measure their success in terms of consumer trust. No longer is product resposibility
just about safety—it’s about social and environmental responsibility, as well. To ensure your
company’s products are safe and compliant, it’s
important to stay updated on all developments
and reforms in ethe compliance arena.
GIFT COLLECTION
d
theBook | 61
CONTACT OUR SALES TEAM TO SEE HOW PROMO MARKETING
CAN HELP YOU WITH YOUR CUSTOM PUBLISHING NEEDS.
15 / PROMO MARKETING 2016 MEDIA KIT
Understanding how to create a socially responsible industry
the
c
60 | theBook
Product
22
speed to market are crucial in capturing market share.
To mitigate risk and place products on the market that drive
consumer preference, producers need to identify and correct
potential hazards at every stage of production through a customized quality assurance program.
Kim Vranas, marketing manager of consumer products, UL Verification Services, Inc., Canton, Mass., and Anne Lardner-Stone,
director of public affairs, PPAI, spoke to PPAI Aware about the
essential elements of a successful product supply chain for each
industry.
Anne Lardner-Stone: The FAA just banned shipping lithium-ion
batteries by commercial airlines. There’s been increased scrutiny
on shipping lithium-ion batteries since there’s a certain potential
for instability. This is a product category in which it is particularly
important to ensure the product complies with all appropriate
voluntary standards in this UL2054 the lithium-ion battery standard for the U.S.
PPAI AWARE: What should suppliers and distributors know
about electronics?
Kim Vranas: With operations in key producing countries, suppliers, distributors and retailers must meet stringent regulatory standards, and consumer demand for the safety, quality, and performance of their electrical and electronic products. Innovation and
PA: What should suppliers and distributors know about apparel?
KV: Faced with an increasingly complex regulatory environment and environmental concerns, textile manufactures must
produce safe and high-quality products capable of meeting
brand standards and consumer demands.
WINTER2015
PPAIAware
23
/ MAGAZINE RATES/MARKETPLACE
AD SPACE UNITS
1X 3X
6X
12X
Full Page
$4,580
$4,250
$4,070$3,870
2/3 Page Vertical
$3,840
$3,520
$3,360$3,220
1/2 Page Island
$3,760
$3,490
$3,320$3,120
1/2 Page Horizontal
$3,280
$3,040
$2,870$2,680
1/2 Page Vertical
$3,280
$3,040
$2,870$2,680
1/3 Page Vertical
$2,190
$1,950
$1,820$1,690
1/3 Page Square
$2,190
$1,950
$1,820$1,690
1/4 Page
$1,850
$1,690
$1,550$1,440
For insert rates, contact your sales representative.
All rates are 4/c.
COVERS
1X 3X
6X
12X
Back
$5,720
$5,560
$5,360$4,990
Inside Front
$5,720
$5,560
$5,360$4,990
Inside Back
$5,440
$5,220
$4,970$4,740
MARKETPLACE
In every issue of Promo Marketing magazine, 27,000+ distributor
sales professionals turn to MARKETPLACE for Hot Product
Ideas, Close-Outs and other timely specials from leading industry
suppliers. MARKETPLACE is organized by product categories and
designed to generate cost-effective sales leads.
MARKETPLACE WORKS FOR YOU!
/ Ads include Reader Response Number
/ Ideal for Close-Outs and Specials
/ FREE four color process
/ Easy-to-read product index format
/ Reach 27,000+ distributor sales professionals
Marketplace Rates
AD SIZE
3X
6X
12X
1 inch $245$225 $195
2 inch
$650$595 $545
5 inch
$995$945 $895
Column width of all ads 2 3/8"
www.promomarketing.com / 16
SPECIFICATIONS /
Spread
Live: 17¼" x 9¼"
Trim: 18" x 10 7/8"
Bleed: 18¼" x 111/8"
1⁄2 Island
Live: 51/4" x 71/8"
1⁄2 Page Spread
Live: 17¼" x 45/8"
Trim: N/A
Bleed: 18¼" x 5"
1⁄2 Horizontal
Live: 8" x 4½"
1⁄2 Vertical
Live: 4" x 9 7/8"
MAGAZINE ADVERTISING SPECIFICATIONS
/ Publication Trim Size: 9" x 10.875"
/ Type of Binding: Perfect Bound
/ Printing Process: Web Offset (SWOP)
/ # of Columns: 2 for display ads 5 for directories
/ Note that specs for November issue differ from those above
WEB SITE AD SPECIFICATIONS:
/ Accepted formats: GIF, JPEG, PNG and HTML
/ All major third-party ad serving accepted
/ Frames and looping restrictions: Maximum four frames
with three loops
/ Animation length: 15 seconds
/ File size: 45 KB
/ Flash: 18 fps maximum, total file size not to exceed 100 KB. Ad
must contain proper ClickTag that opens target URL in a new
browser window
/ All rates are net
GENERAL RATE POLICY: Rates are effective as of October 1, 2015. All
business under current contracts will be protected for the duration of
the contract.
COMMISSIONS AND TERMS OF PAYMENT: Terms are net 30 days.
Any account not paid within 30 days will be subject to a service charge
of 1½% per month. Agency commission: 15%; allowed only on
invoices paid within 30 days. Payment for any advertising shall be due
and payable at the Publisher’s office: 1500 Spring Garden Street, Suite
1200, Philadelphia, PA 19130-4094.
POSITION POLICY: The Publisher guarantees no position
request unless contracted for at a premium rate and assumes no
responsibility if position differs from request; nor does the publisher
assume responsibility if coupons of two advertisements back each
other in an issue.
SHORT RATES AND CREDITS: Advertisers will be short-rated if they
Full Page
Live: 8¼" x 9¼"
Trim: 9" x 107/8"
Bleed: 9¼" x 111/8"
1⁄3 Vertical
Live: 2½" x 9 7/8"
2⁄3 Vertical
Live: 43/4" x 97/8"
1⁄3 Square
Live: 51/4" x 43/4"
1⁄4 Vertical
Live: 315/16" x 411/16"
do not use the number of insertions contracted for in a twelve-month
period upon which their frequency discount was based. Advertisers
may cancel or amend schedules at the time any change in rate
becomes effective, without incurring a short-rate adjustment, provided
the contract has been followed up to the date of cancellation.
ISSUANCE AND CLOSE DATES: Refer to editorial calendar for space
reservation and material due dates. Mailed the first week of month
of issue.
CANCELLATIONS: No cancellations will be accepted after the space
reservation closing date without incurring a special production charge.
GENERAL REGULATIONS AND POLICIES: All copy subject to approval. The publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements which, in the
publisher’s opinion, give the illusion of editorial material will carry the
word “Advertisement.”
In consideration of Promo Marketing’s acceptance of such advertisements for publication, the agency and the advertiser will indemnify
and save harmless Promo Marketing and its officers, employees, and
agents against all loss, liability, damage, and expense of whatsoever
nature arising out of copying, printing, or publishing of its advertisement including, without limitation, reasonable attorney’s fees resulting
from claims or suits for libel, violation of rights or privacy, plagiarism,
and copyright and trademark infringement.
All insertion agreements (insertion orders) shall be governed by the laws
of the Commonwealth of Pennsylvania. Claims arising in connection
with said agreement, or its performance by either party, may be decided
by and in the state and federal courts sitting in the Commonwealth
of Pennsylvania. The advertiser and the advertising agency are jointly
and severally liable for payment. The advertiser agrees to submit to the
personal jurisdiction of such courts as an inducement and consideration
for the publisher’s acceptance of the order.
All display ads must be uploaded to our SendMyAd portal. Simply log on to https://napco.sendmyad.com
For complete ad and insert specifications, go to www.promomarketing.com/docs/specifications
17 / PROMO MARKETING 2016 MEDIA KIT
NICHOLE STELLA
Group President/Publishing Director
P: 215.238.5305
F: 215.238.5280
[email protected]
MEGHAN DEFRANCESCO
Vice President/Publisher
P: 215.238.5286
F: 215.238.5280
[email protected]
VICKY TIRPACK
Senior Strategy & Business Development
Manager
P: 203.847.3934
F: 203.840.1403
[email protected]
ROB MARGULIES
Strategy & Business Development Manager
P: 215.238.5318
F: 215.238.5429
[email protected]
MICHAEL BLOOM
Strategy & Business Development Manager/
Online Sales Director
P: 215.238.5313
F: 215.238.5280
[email protected]
NAPCO Media
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130-4094
P: 215.238.5300
MEDIA SERVICES. MARKETING SOLUTIONS.
www.PromoMarketing.com
A1510029