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Marketing Strategy Template: S.W.O.T (1) Mission Statement (2) Strengths- Based upon your SWOT, what is the medium term mission Objectives and Strategy (3) Weaknesses- What are the key initiatives that will help manifest this mission e.g. Increase company profitability by acquiring more higher spending customers on to the network. Opportunities – Threats- Capsule Marketing Strategy (4) Using Ansoff matrix as a reference point. Budgeted Marketing Mix (5) Product Promotion Budget Existing/new (ref ansoff matrix) Social media, biz dev, promo’s etc Each campaign to have budget + expected ROI Price strategy Place, Channels Marketing Organisation 1. Discount orders >100 etc Sales team 2. Freemium model 1. 2. Bolster sales team, lead generation Optimise retail outlets Marketing Strategy Template: Ansoff Matrix Existing Product/Service Existing Market New Market New Product/Service Market Penetration Product Development Market Development Diversification