Download Communications Campaign Final

Communications
Campaign
Final
BUS 2200 BUSINESS COMMUNICATIONS
Overview of the Project
For our project we worked with UServeUtah, an organization that was
founded on the idea of getting people involved to help with volunteer
work. Our job was to create different channels of communication that
can help get more people involved.
Purpose and Objectives
The main focus of the campaign was to simply get the community more
involved in volunteer work, by using our channels of communication to
make volunteering more appealing.
Audience Analysis
Our audience consists of individuals that are currently attending college.
This audience should be easier to connect with as we are obviously
attending college. We decided to use channels of communication that
would appeal more to this certain group of people.
Key Messages
“Volunteer work can always make a difference.”
“Everyone can make a difference, no matter what size the act is”
“Volunteering can help you grow personally.”
Channels of Communication
Printed Media
Online Media
Presentations
Greatest Success
Realizing that even though there can be a lot of challenges along the
way, you can still accomplish the task at hand.
Lessons Learned
Communication is key. Without the right amount of communication
with group work, it can make it very hard to succeed.