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Gary Rogers
Executive Director
The OtterCares Foundation
Laura Cranmer
Senior Director, Global Engineering &
Technology Development
OtterBox
Patrick Nelson
Engineer II Mechanical
OtterBox
One young & inspired mind can change the world!
The OtterCares Foundation champions innovative education
that inspires youth to become entrepreneurs & philanthropists
who create lasting & impactful change in their communities.
The OtterCares Foundation
• Charitable arm of OtterBox
• Fund nonprofit organizations through
grants
• Coordinate volunteer opportunities for
Otter employees
• Heart and soul of Otter Products
OtterBox
• Innovator of protective solutions for
leading global handheld manufacturers,
wireless carriers and distributors, we’ve
got technology covered!
• Otter Products is a global company with
1,000 employees, approaching $1 billion
in sales
• Excellent community partner
• Employees given 24 hours of paid time off
to volunteer
Corporate Philanthropy
• What is it?
• Why would a company participate in
corporate philanthropy?
• What is the future of corporate
philanthropy?
• How can this information benefit you?
Corporate Philanthropy
Simple definition from Garypedia: the act of
corporations donating a portion of profits or
resources to charitable causes. Donations
could include money, product, office space,
equipment, and employee skills or talent.
Terms: Corporate Giving, Corporate
Philanthropy, Corporate Social Responsibility,
Employee Volunteer Program (EVP)
Question of the Day
Why would a company place value
on philanthropic work in the
community?
Contributions of Money
• Provide operating revenue
• Provide funding for research,
education, or patient services
• Encourages others to contribute
• Can allow for innovation
• Is not always the most effective
contribution
• Sometimes a short-term fix
Other Contributions
• Product/office space/equipment
– fill a need
– saves expense
– allows resources to be applied to purpose
• Employee time/talent (volunteers)
–
–
–
–
–
–
fill a need
saves expense
allows resources to be applied to purpose
manpower
expertise
improve operations
Employee Volunteer Programs
• Benefits to nonprofit organizations
– Cost effective
– Can be long-term
– Best practices
– Innovation
– Manpower
– Talent
– Improved relationship with donor
company
Individual Health Benefits of
Volunteering
• People who volunteer report feeling better –
physically, mentally and emotionally
• 76% report volunteering has made them feel
healthier
• 94% report that volunteering improves their mood
• 78% report that volunteering lowers their stress
levels
• 95% report they are helping to make their
community a better place
• 96% report that volunteering enriches their sense
of purpose in life
Skill Development
• More than 75% of respondents report that
volunteering has taught them about time
management
• 64% report that volunteering with work colleagues
has strengthened their relationships
• 87% report volunteering has developed their
people and teamwork skills
• 75% report that volunteering helped them refine
existing professional skills and build new ones
• 71% reported volunteering has provided them
with job-related contacts and networking
opportunities
Benefits from Employer Perspective
• 91% of Fortune 500 HR managers
surveyed believe that contributing
business skills or expertise to a nonprofit
organization in a volunteer capacity can
further develop an employee’s business
skills
• 56% report this kind of volunteering is
encouraged as part of their company’s
development and training program.
Can You Measure Internal Impact
of Employee Volunteer Programs?
One of the most
measurable impacts of
company-sponsored EVP’s
is on the attitudes,
productivity and job
satisfaction of company
employees
Employee Competency and
Retention
• Employers whose employees volunteer
gain a more highly skilled workforce, with
competency gains showing up at 14 to
17 percent as a direct result of
volunteering
• Employees whose employers support their
involvement in the community are more
loyal to their employer and stay longer,
reducing costs to recruit and train
replacements
Results of Effective Company
Sponsored EVP’s:
• Improved rating among employees for their
employer as an above average or one of the best
places to work
– From 57% to 63%
• Increased job satisfaction levels among all
employees (even those that don’t volunteer)
– From 62% to 64%
• And, even higher levels of job satisfaction among
volunteer program participants
– From 62% to 67%
Results (continued)
• Increased positive word of mouth among
employees about their employer among
all employees
– From 49% to 54%
• even higher among volunteer program
participants
– From 49% to 57%
• Higher retention rates for employees who
participated in volunteer activities
compared to those who did not
Bottom Line
• Companies rated as “the best to work
for” received 1.9 more applications per
post than average, offering a wider
choice of candidates for each role
• Employee involvement in community
activities increases a company’s brand
recognition as well as the company’s
awareness of community and consumer
need, which pays off in both market and
product development
Case Study - Sears
• Findings from a study of linkages
between employee attitude, customer
relations and sales included:
– Improving employee attitudes by five
points results in a 1.3 improvement in
customer satisfaction
– Improving customer satisfaction by 1.3
points produces a 0.5% improvement in
revenue.
What is the future of
corporate philanthropy?
Consumer Research
• 88% want to hear about Corporate
Social Responsibility efforts
• 93% indicate when a company
supports a cause, they have a more
positive image of the company
• 90% more likely to trust and would be
more loyal to company that backs a
cause
Unmet Consumer Expectations
• 16% of respondents believe companies
have made a significant positive impact
on social and environmental issues
• 25% of respondents believe they can
have a significant positive impact on
social and environmental issues through
purchasing decisions they make
Population Drivers of Corporate
Philanthropy
• 92% of US population growth is
attributed to minorities – many of
whom identify as African American or
Hispanic.
• With a combined buying power
estimated to reach $23 trillion by 2015
this is no long a niche market segment
– they are the new mainstream.
Who Else Cares About Corporate
Philanthropy?
• Millennials – the 1st generation to grow
up alongside cause marketing,
number more than 80 million
Americans and are the largest cohort
the US has ever seen.
• Millennials, African Americans and
Hispanics represent the new social
impact consumers.
How Can You Benefit From
Information Presented?
A company’s charitable giving activities can provide
insight to help you find the right company.
 Are they sincere or are they pink washing?
 Do they care about employee development?
 Do they care about their community?
 Are they interested in social impact or general giving?
Through volunteering, you can demonstrate many of the
characteristics that many companies are looking for:
 Team player
 Community involved
 Leadership
To provide perspective on volunteering and why
corporate philanthropy is important, please
welcome:
Laura Cranmer
Senior Director, Global Engineering & Technology
Development
OtterBox
Patrick Nelson
Engineer II Mechanical
OtterBox
REVIEW
• What is Corporate Philanthropy?
• Why would a company participate in
corporate philanthropy?
• What is the future of corporate
philanthropy?
• How can this information benefit you?