The Tendency To Tell: Understanding Publics` Communicative
... Consequently, this study builds on a model that helps organizations understand how publics
use SM: the social-mediated crisis communication model (SMCC; Jin & Liu, 2010, Liu, Jin,
Briones, & Kuch, 2012). Through 22 in-depth interviews and a within-subjects experiment with
162 participants, this stud ...