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Transcript
Clubs & Marketing Good Marketers always want to Survey!! Cellarman Receptionist Finance Manager – Accounts/Budgets/Wages Operations Manager/Assistant Manager/Bar Manager Gaming Manager HR Manager Catering Manager/ Executive Chef/Contract Catering Functions and Events Manager Marketing Manager What is the difference between marketing and advertising? What is Marketing? Promotion Deciding how best to communicate the product to the target audience and how to persuade them to buy it Priorities for a General Manager who is trying to do marketing 1. Data Base is still a Marketers Most valuable tool – a. Membership Application – Contacts & Interests b. Points of Sale – Profitable customers & Behaviours c. Foyer Swipe – Are they coming? 2. Concentrate on your most profitable customers & look after them Service to gaming customers Tiering Surprise and Delight 3. Personalise Everything – Vouchers, SMS offers, Birthday Cards, Invitations, anything where redemption is occurring Personalised Birthday Cards still work Vouchers to business partners Seasonal mail outs Membership Application Database from POS Look after Profitable Customers Surprise & Delight Personalize Everything Summary Advertising is part of the Promotions Mix Promotion is one of the 7p’s of SERVICES marketing Your Data bases are still a marketers best friend Look after your most valuable customers Personalise and Measure everything
