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Clubs & Marketing
Good Marketers always want to
Survey!!
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Cellarman
Receptionist
Finance Manager – Accounts/Budgets/Wages
Operations Manager/Assistant Manager/Bar Manager
Gaming Manager
HR Manager
Catering Manager/ Executive Chef/Contract Catering
Functions and Events Manager
Marketing Manager
What is the difference between marketing and
advertising?
What is Marketing?
Promotion
Deciding how best to communicate the product
to the target audience and how to persuade
them to buy it
Priorities for a General Manager who
is trying to do marketing
1. Data Base is still a Marketers Most valuable tool –
a. Membership Application – Contacts & Interests
b. Points of Sale – Profitable customers & Behaviours
c. Foyer Swipe – Are they coming?
2. Concentrate on your most profitable customers & look after them
 Service to gaming customers
 Tiering
 Surprise and Delight
3. Personalise Everything – Vouchers, SMS offers, Birthday Cards, Invitations,
anything where redemption is occurring
 Personalised Birthday Cards still work
 Vouchers to business partners
 Seasonal mail outs
Membership Application
Database from POS
Look after Profitable Customers
Surprise & Delight
Personalize Everything
Summary
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Advertising is part of the Promotions Mix
Promotion is one of the 7p’s of SERVICES marketing
Your Data bases are still a marketers best friend
Look after your most valuable customers
Personalise and Measure everything