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A FAST AND EFFICIENT WAY TO ONLINE MARKETING SUCCESS INTERNET MARKETING STRATEGY For entrepreneurs who want the best results from their online investment Leverage the marketing power of the Internet with a simple yet effective approach > Establish a results-based Internet marketing strategy focused on growing your business > Increase the number and quality of web visitors > Increase the percentage of web visitors who become customers > Get expert guidance from BDC to establish your online presence > Stay on track and avoid costly mistakes and delays > Get access to BDC-qualified development partners bdc.ca/internetstrategy BDC Consulting is ISO 9001: 2008 certified Internet marketing FOR SMEs Why it’s better to start small... and win big What is an Internet Marketing Strategy? It is a results-based Internet marketing solution designed to help you build and launch—within a reasonable timeframe—a complete online marketing ecosystem. Example of an online marketing ecosystem Google Analytics B The beauty—and challenge—of online marketing is that it’s a little bit like growing a garden. You need to water it frequently, prune away unhelpful content and activity, and adjust your methods as needed to get the best results. The good news is that with regular upkeep, your online “garden” will soon earn you a plentiful yield. Search engine optimization (SEO) Website Development + Online strategy ecause Internet marketing is a rapidly changing environment, it’s best to focus on smaller‑scale, shorter‑term initiatives that allow you to quickly launch online marketing campaigns. You can then adjust your efforts by learning what works and what doesn’t, to maximize your online marketing results. Discover how to leverage the marketing power of the web with a surprisingly simple, yet effective approach developed specifically for SMEs: BDC’s Internet Marketing Strategy. Email marketing Social media Search engine marketing (SEM) Measurement + analysis: The cornerstone of your Internet Marketing Strategy Measurement is where the real power of Internet marketing resides, because the web gives you immediate feedback on how your online activities are performing. That’s why the Internet Marketing Strategy has a built‑in measurement and analysis structure, which allows you to regularly adjust your efforts and optimize your results. Setting up an Internet Marketing Strategy The Internet Marketing Strategy (IMS) is a straightforward process in which BDC partners up with you to help build and launch your website, drive traffic to it, and then measure your results. Once this has been implemented, you have all the tools at your disposal to optimize your efforts (see Optimization support below). KEY STEPS BUILD DRIVE MEASURE Creation or redesign of your website, a key component of your online success. Includes a needs analysis, a website requirements document and the selection of a website developer from a list of BDC‑qualified vendors. Development of an online strategy and a tactics workbook to drive traffic to your digital properties. Integration of a continual process for tracking and analyzing the results of your online marketing activities to see what tweaks and improvements should be made, using key performance indicators. This will maximize your marketing dollars and efficiently build your online presence over time. OPTIMIZATION SUPPORT Optimization is where you use the results from the measuring and tracking efforts implemented in the IMS to optimize your website and other online marketing activities, such as social media, search engine optimization (SEO) and search engine marketing (SEM). BDC professionals can provide you with optimization support to help you implement and maintain the optimization phase of your online marketing activities. The more committed you are to consistently measuring, learning and tweaking your online activities, the more prospects you’ll turn into customers. TECHNOLOGY FINANCING Are you ready to achieve a new level of online marketing success? BDC can provide financing with flexible terms and conditions to invest in: If you would like to discuss how an Internet Marketing Strategy can benefit your business, please contact your BDC consultant to schedule a meeting, or visit bdc.ca/internetstrategy. > consulting services to upgrade or build a new website, improve your online sales and social media presence, upgrade security, etc. > hardware (servers, network, telephony, computers and accessories); and BDC’S INTERNET MARKETING STRATEGY For entrepreneurs who want the best results from their online investment. > software (ERP, CRM, HR, supply chain, finance and accounting). Visit bdc.ca/techfinancing Follow us CE DOCUMENT EST AUSSI DISPONIBLE EN VERSION FRANÇAISE 100% POST-CONSUMER WASTE BP-INTERNETSTRATEGY-E1310