Download internet mArketing strAtegy

A FAST AND EFFICIENT WAY
TO ONLINE MARKETING SUCCESS
INTERNET MARKETING STRATEGY
For entrepreneurs who want the best results from their online investment
Leverage the marketing power of the Internet
with a simple yet effective approach
> Establish a results-based Internet marketing strategy focused
on growing your business
> Increase the number and quality of web visitors
> Increase the percentage of web visitors who become customers
> Get expert guidance from BDC to establish your online presence
> Stay on track and avoid costly mistakes and delays
> Get access to BDC-qualified development partners
bdc.ca/internetstrategy
BDC Consulting is ISO 9001: 2008 certified
Internet marketing
FOR SMEs
Why it’s better to start small...
and win big
What is an Internet
Marketing Strategy?
It is a results-based Internet marketing solution
designed to help you build and launch—within a reasonable
timeframe—a complete online marketing ecosystem.
Example of an online
marketing ecosystem
Google
Analytics
B
The beauty—and challenge—of
online marketing is that it’s a little bit
like growing a garden. You need to
water it frequently, prune away unhelpful
content and activity, and adjust your
methods as needed to get the best
results. The good news is that with
regular upkeep, your online “garden”
will soon earn you a plentiful yield.
Search engine
optimization
(SEO)
Website
Development
+
Online strategy
ecause Internet marketing is a rapidly changing
environment, it’s best to focus on smaller‑scale,
shorter‑term initiatives that allow you to quickly launch
online marketing campaigns. You can then adjust your
efforts by learning what works and what doesn’t, to maximize
your online marketing results.
Discover how to leverage the marketing power of the web with a surprisingly simple, yet effective approach developed
specifically for SMEs: BDC’s Internet Marketing Strategy.
Email
marketing
Social
media
Search engine
marketing
(SEM)
Measurement + analysis:
The cornerstone
of your Internet
Marketing Strategy
Measurement is where the real power of Internet
marketing resides, because the web gives you
immediate feedback on how your online activities
are performing.
That’s why the Internet Marketing Strategy has a
built‑in measurement and analysis structure, which
allows you to regularly adjust your efforts and
optimize your results.
Setting up an Internet
Marketing Strategy
The Internet Marketing Strategy (IMS) is a straightforward process in
which BDC partners up with you to help build and launch your website,
drive traffic to it, and then measure your results. Once this has been
implemented, you have all the tools at your disposal to optimize your
efforts (see Optimization support below).
KEY STEPS
BUILD
DRIVE
MEASURE
Creation or redesign of your website,
a key component of your online success.
Includes a needs analysis, a website
requirements document and the selection
of a website developer from a list of
BDC‑qualified vendors.
Development of an online strategy and
a tactics workbook to drive traffic to your
digital properties.
Integration of a continual process for tracking
and analyzing the results of your online
marketing activities to see what tweaks and
improvements should be made, using key
performance indicators. This will maximize
your marketing dollars and efficiently build
your online presence over time.
OPTIMIZATION SUPPORT
Optimization is where you use the results from the measuring and tracking efforts implemented
in the IMS to optimize your website and other online marketing activities, such as social media,
search engine optimization (SEO) and search engine marketing (SEM).
BDC professionals can provide you with optimization support to help you implement and
maintain the optimization phase of your online marketing activities.
The more committed you are to consistently measuring, learning and tweaking your online
activities, the more prospects you’ll turn into customers.
TECHNOLOGY
FINANCING
Are you ready to achieve a new level
of online marketing success?
BDC can provide financing with flexible
terms and conditions to invest in:
If you would like to discuss how an Internet Marketing Strategy can benefit your business,
please contact your BDC consultant to schedule a meeting, or visit bdc.ca/internetstrategy.
> consulting services to upgrade or build a
new website, improve your online sales
and social media presence, upgrade
security, etc.
> hardware (servers, network, telephony,
computers and accessories); and
BDC’S INTERNET MARKETING STRATEGY
For entrepreneurs who want the best results from
their online investment.
> software (ERP, CRM, HR,
supply chain, finance and accounting).
Visit bdc.ca/techfinancing
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BP-INTERNETSTRATEGY-E1310